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REVENUE FROM CONTRACTS WITH CUSTOMERS - Schedule of Disaggregated Revenue (Details) - USD ($) $ in Thousands	12 Months Ended
	Mar. 31, 2022	Mar. 31, 2021	Mar. 31, 2020
Disaggregation of Revenue [Line Items]
Revenue	$ 507,406	$ 378,604	$ 224,335
Direct to Consumer:
Disaggregation of Revenue [Line Items]
Revenue	448,074	333,970	204,151
Commerce
Disaggregation of Revenue [Line Items]
Revenue	59,332	44,634	20,184
Toys and treats subscription | Direct to Consumer:
Disaggregation of Revenue [Line Items]
Revenue	435,389	325,992	199,744
Other | Direct to Consumer:
Disaggregation of Revenue [Line Items]
Revenue	$ 12,685	$ 7,978	$ 4,407

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Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise.

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