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SEGMENTS
 3 Months Ended
Jun. 30, 2023
Segment Reporting [Abstract]  
SEGMENTS SEGMENTS
The Company applies ASC 280, Segment Reporting, in determining reportable segments for its financial statement disclosure. The Company has two reportable segments: Direct to Consumer and Commerce. The Direct to Consumer segment derives revenue from the sale of toys & accessories and consumables through BarkBox, Super Chewer, and the companies consumables website, shop.bark.co. The Commerce segment today derives revenue primarily from the sale of individual toys through major retailers and online marketplaces. Reporting in this format provides management with the financial information necessary to evaluate the success of the segments and the overall business. There are no internal revenue transactions between the Company’s segments.
The Chief Executive Officer, as the chief operating decision maker (“CODM”) reviews revenue and gross profit for both of the reportable segments. Gross profit is defined as revenue less cost of revenue incurred by the segment.
The Company does not allocate assets at the reportable segment level as these are managed on an entity wide group basis and, accordingly, the Company does not report asset information by segments.
Key financial performance measures of the segments including revenue, cost of revenue, and gross profit are as follows (in thousands):
Three Months Ended
June 30,
20232022
Direct to Consumer:
Revenue$111,887 $118,397 
Cost of revenue42,304 47,148 
Gross profit69,583 71,249 
Commerce:
Revenue8,704 12,753 
Cost of revenue5,251 8,188 
Gross profit3,453 4,565 
Consolidated:
Revenue120,591 131,150 
Cost of revenue47,555 55,336 
Gross profit$73,036 $75,814