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REVENUE FROM CONTRACTS WITH CUSTOMERS
 9 Months Ended
Dec. 31, 2023
Revenue from Contract with Customer [Abstract]  
REVENUE FROM CONTRACTS WITH CUSTOMERS REVENUE FROM CONTRACTS WITH CUSTOMERS
The Company’s standard payment terms vary but do not result in a significant delay between the timing of invoice and payment. The Company occasionally negotiates other payment terms during the contracting process for its retail business. The Company has elected the practical expedient to not adjust the total consideration within a contract to reflect a financing component when the duration of the financing is one year or less.
Disaggregated Revenue
Revenue disaggregated by significant revenue stream for the three and nine months ended December 31, 2023 and 2022 were as follows (in thousands):
Three Months EndedNine Months Ended
December 31,December 31,
2023202220232022
Revenue
Direct to Consumer:
Toys & Accessories(1)
$71,183 $78,383 $210,433 $232,396 
Consumables(1)
39,720 41,692 116,666 123,622 
Total Direct to Consumer$110,903 $120,075 $327,099 $356,018 
Commerce14,172 14,259 41,601 53,280 
Revenue$125,075 $134,334 $368,700 $409,298 
(1) The allocation between Toys & Accessories and Consumables includes estimates and was determined utilizing data on stand-alone selling prices that the Company charges for similar offerings, and also reflects historical pricing practices. The three and nine months ended December 31, 2022 disaggregated revenue information for Direct to Consumer revenue has been reclassified to conform with the current presentation to allocate revenue between Toys & Accessories and Consumables.
Contract Liability
The Company’s contract liability represents cash collections from its customers prior to delivery of subscription products, which is recorded as deferred revenue on the condensed consolidated balance sheets. Deferred revenue is recognized as revenue upon the delivery of the box or product.
Deferred revenue was $29.0 million ,$27.8 million and $31.5 million as of December 31, 2023, March 31, 2023 and March 31, 2022, respectively.
Performance Obligations
A performance obligation is a promise in a contract to transfer a distinct good or service to the customer and is the unit of account. Performance obligations are satisfied as of a point in time when control of promised goods are transferred to customers. The Company has elected to not disclose information related to remaining performance obligations due to their original expected terms being one year or less.