v3.25.4
SEGMENTS
 9 Months Ended
Dec. 31, 2025
Segment Reporting [Abstract]  
SEGMENTS SEGMENTS
The Company applies ASC 280, Segment Reporting, in determining reportable segments for its financial statement disclosure. The Company operates and manages the business across multiple operating segments which are aggregated based on similar qualitative and economic characteristics into two reportable segments: Direct to Consumer and Commerce. The Direct to Consumer segment derives revenue primarily from the sale of toys & accessories and consumables through BarkBox, Super Chewer, and the Company’s website, Bark.co. The Commerce segment derives revenue primarily from the sale of individual toys through major retailers and online marketplaces. Reporting in this format provides management with the financial information necessary to evaluate the success of the segments and the overall business. There are no internal revenue transactions between the Company’s segments.
The Company’s Chief Executive Officer is the chief operating decision maker ("CODM") and manages and allocates resources between the Direct to Consumer and Commerce segments. Consistent with this decision-making process, the CODM uses financial information disaggregated between the Direct to Consumer and Commerce segment for purposes of evaluating performance, forecasting future period financial results, allocating resources and setting incentive targets. The CODM evaluates segment business performance based primarily on gross profit. The CODM considers budget-to-actual variances on a monthly basis when making decisions about allocating capital and personnel to the segments and also uses segment gross profit for evaluating product pricing. The Company does not allocate assets at the reportable segment level as these are managed on an entity-wide group basis and, accordingly, the Company does not report asset information by segments. Foreign sales were immaterial for the three and nine months ended December 31, 2025 and 2024.
Key financial performance measures of the segments including revenue, cost of revenue, and gross profit are as follows (in thousands):
Three Months Ended
December 31,		Nine Months Ended
December 31,
2025202420252024
Direct to Consumer(1):
Revenue$79,580 $106,119 $250,904 $315,777 
Cost of revenue26,749 35,796 86,357 110,930 
Gross profit52,831 70,323 164,547 204,847 
Commerce:
Revenue18,867 20,330 57,373 52,995 
Cost of revenue10,136 11,393 34,322 29,204 
Gross profit8,731 8,937 23,051 23,791 
Consolidated:
Revenue98,447 126,449 308,277 368,772 
Cost of revenue36,885 47,189 120,679 140,134 
Gross profit$61,562 $79,260 $187,598 $228,638 
(1) Direct to Consumer includes revenue from BARK Air
Reconciliation:
Three Months Ended
December 31,		Nine Months Ended
December 31,
2025202420252024
Total gross profit$61,562 $79,260 $187,598 $228,638 
Less:
Advertising and marketing expenses16,067 27,364 46,643 66,460 
General and administrative expenses54,479 64,141 168,949 190,709 
Loss from operations(8,984)(12,245)(27,994)(28,531)
Less:
Interest income292 1,179 1,779 4,011 
Interest expense(415)(677)(1,836)(2,074)
Other income - net461 234 1,704 (217)
Net loss before income taxes$(8,646)$(11,509)$(26,347)$(26,811)