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SEGMENTS
 3 Months Ended
Jun. 30, 2026
Segment Reporting [Abstract]  
SEGMENTS SEGMENTS
The Company applies ASC 280, Segment Reporting, in determining reportable segments for its financial statement disclosure. The Company operates and manages the business across multiple operating segments which are aggregated based on similar qualitative and economic characteristics into two reportable segments: Direct to Consumer and Commerce. The Direct to Consumer segment derives revenue primarily from the sale of toys & accessories and consumables through BarkBox, Super Chewer, and the Company’s website, Bark.co. The Commerce segment derives revenue primarily from the sale of individual toys through major retailers and online marketplaces. Reporting in this format provides management with the financial information necessary to evaluate the success of the segments and the overall business. There are no internal revenue transactions between the Company’s segments.
The Company’s Chief Executive Officer is the chief operating decision maker ("CODM") and manages and allocates resources between the Direct to Consumer and Commerce segments. Consistent with this decision-making process, the CODM uses financial information disaggregated between the Direct to Consumer and Commerce segment for purposes of evaluating performance, forecasting future period financial results, allocating resources and setting incentive targets. The CODM evaluates segment business performance based primarily on gross profit. The CODM considers budget-to-actual variances on a monthly basis when making decisions about allocating capital and personnel to the segments and also uses segment gross profit for evaluating product pricing. The Company does not allocate assets at the reportable segment level as these are managed on an entity-wide group basis and, accordingly, the Company does not report asset information by segments. Foreign sales were immaterial for the three months ended June 30, 2026 and 2025.
Key financial performance measures of the segments including revenue, cost of revenue, and gross profit are as follows (in thousands):
Three Months Ended
June 30,
20262025
Direct to Consumer(1):
Revenue$66,692 $89,176 
Cost of revenue16,532 29,431 
Gross profit50,160 59,745 
Commerce:
Revenue12,123 13,685 
Cost of revenue4,950 9,353 
Gross profit7,173 4,332 
Consolidated:
Revenue78,815 102,861 
Cost of revenue21,482 38,784 
Gross profit$57,333 $64,077 
(1) Direct to Consumer includes revenue from BARK Air
Reconciliation:
Three Months Ended
June 30,
2026
2025
Total gross profit$57,333 $64,077 
Less:
Advertising and marketing expenses9,497 15,178 
General and administrative expenses47,770 57,252 
Loss from operations66 (8,353)
Less:
Interest income263 809 
Interest expense(2)(709)
Other income - net418 1,223 
Net income (loss) before income taxes
$745 $(7,030)