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Summary of Significant Accounting Policies (Detail) | 3 Months Ended | 9 Months Ended | 12 Months Ended |  | 3 Months Ended | 9 Months Ended | 12 Months Ended |  | 3 Months Ended | 9 Months Ended | 12 Months Ended |  | 9 Months Ended | 12 Months Ended | 9 Months Ended | 12 Months Ended | 9 Months Ended | 12 Months Ended | 9 Months Ended | 12 Months Ended | 9 Months Ended | 12 Months Ended | 3 Months Ended | 9 Months Ended | 12 Months Ended | 3 Months Ended | 9 Months Ended | 12 Months Ended | 3 Months Ended | 9 Months Ended | 12 Months Ended | 3 Months Ended | 12 Months Ended | 3 Months Ended | 9 Months Ended | 12 Months Ended |  |  | 3 Months Ended | 9 Months Ended | 12 Months Ended
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Sep. 30, 2012 USD ($) | Sep. 30, 2011 USD ($) | Sep. 30, 2012 USD ($) | Sep. 30, 2012 CNY | Sep. 30, 2011 USD ($) | Dec. 31, 2011 USD ($) | Dec. 31, 2010 USD ($) | Dec. 31, 2009 USD ($) | Sep. 30, 2012 Major Customer One [Member] Customer Concentration Risk [Member] | Sep. 30, 2012 Major Customer One [Member] Customer Concentration Risk [Member] | Dec. 31, 2010 Major Customer One [Member] Customer Concentration Risk [Member] | Dec. 31, 2011 Major Customer One [Member] Customer Concentration Risk [Member] USD ($) | Sep. 30, 2012 Major Customer Two [Member] Customer Concentration Risk [Member] | Sep. 30, 2012 Major Customer Two [Member] Customer Concentration Risk [Member] | Dec. 31, 2010 Major Customer Two [Member] Customer Concentration Risk [Member] | Dec. 31, 2010 Two Major Customers [Member] Customer Concentration Risk [Member] USD ($) | Sep. 30, 2012 Building and Building Improvements [Member] | Dec. 31, 2011 Building and Building Improvements [Member] | Sep. 30, 2012 Computer Equipment [Member] | Dec. 31, 2011 Computer Equipment [Member] | Sep. 30, 2012 Museum Decoration and Renovation [Member] | Dec. 31, 2011 Museum Decoration and Renovation [Member] | Sep. 30, 2012 Machinery and Equipment [Member] | Dec. 31, 2011 Machinery and Equipment [Member] | Sep. 30, 2012 Other Machinery and Equipment [Member] | Dec. 31, 2011 Other Machinery and Equipment [Member] | Sep. 30, 2012 Major Vendor One [Member] Supplier Concentration Risk [Member] | Sep. 30, 2011 Major Vendor One [Member] Supplier Concentration Risk [Member] | Sep. 30, 2012 Major Vendor One [Member] Supplier Concentration Risk [Member] | Dec. 31, 2011 Major Vendor One [Member] Supplier Concentration Risk [Member] | Sep. 30, 2012 Major Vendor Two [Member] Supplier Concentration Risk [Member] | Sep. 30, 2011 Major Vendor Two [Member] Supplier Concentration Risk [Member] | Sep. 30, 2012 Major Vendor Two [Member] Supplier Concentration Risk [Member] | Dec. 31, 2011 Major Vendor Two [Member] Supplier Concentration Risk [Member] | Sep. 30, 2011 Major Vendor Three [Member] Supplier Concentration Risk [Member] | Sep. 30, 2012 Major Vendor Three [Member] Supplier Concentration Risk [Member] | Dec. 31, 2011 Major Vendor Three [Member] Supplier Concentration Risk [Member] | Sep. 30, 2012 Major Vendor Four [Member] Supplier Concentration Risk [Member] | Sep. 30, 2011 Major Vendor Four [Member] Supplier Concentration Risk [Member] | Sep. 30, 2012 Major Vendor Five [Member] Supplier Concentration Risk [Member] | Dec. 31, 2011 China, Yuan Renminbi [Member] | Dec. 31, 2010 China, Yuan Renminbi [Member] | Dec. 31, 2010 Macau Patacas, MOP [Member] | Sep. 30, 2012 Customer Concentration Risk [Member] USD ($) | Sep. 30, 2011 Customer Concentration Risk [Member] | Sep. 30, 2012 Customer Concentration Risk [Member] USD ($) | Sep. 30, 2011 Customer Concentration Risk [Member] | Dec. 31, 2011 Customer Concentration Risk [Member] USD ($) | Dec. 31, 2010 Customer Concentration Risk [Member] | Dec. 31, 2011 Supplier Concentration Risk [Member] Three major vendors [Member] USD ($) | Dec. 31, 2010 Supplier Concentration Risk [Member] Major Vendor One [Member] USD ($) | Sep. 30, 2012 Supplier Concentration Risk [Member] USD ($) | Sep. 30, 2011 Supplier Concentration Risk [Member] | Sep. 30, 2012 Supplier Concentration Risk [Member] USD ($) | Sep. 30, 2011 Supplier Concentration Risk [Member] | Dec. 31, 2011 Supplier Concentration Risk [Member] USD ($) | Dec. 31, 2010 Supplier Concentration Risk [Member]
Allowance for Doubtful Accounts Receivable (in Dollars) | $ 246,998 |  | $ 246,998 |  |  | $ 0 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Property, Plant and Equipment, Salvage Value, Percentage | 10.00% |  | 10.00% | 10.00% |  | 10.00% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Property, Plant and Equipment, Useful Life |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 20 years | 20 years | 5 years | 5 years | 10 years | 10 years | 10 years | 10 years | 5 years | 5 years |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Gain (Loss) on Disposition of Assets (in Dollars) | 0 | 0 | (123,587) |  | 0 | 0 | (144,732) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Research and Development Expense (in Dollars) | 115,146 | 41,668 | 365,306 |  | 106,343 | 164,720 | 77,654 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Corporate income tax, PRC |  |  | 25.00% | 25.00% |  | 25.00% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Income Tax Expense (Benefit) (in Dollars) | 510,542 | 277,824 | 1,047,646 |  | 655,859 | 1,460,511 | 1,035,081 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Unrecognized Tax Benefits (in Dollars) | 3,818,073 |  | 3,818,073 |  |  | 3,709,129 | 2,189,194 | 1,346,203 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Unrecognized Tax Benefits, Period Increase (Decrease) (in Dollars) |  |  | 520,000 |  |  | 253,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Unrecognized Tax Benefits, Income Tax Penalties and Interest Expense (in Dollars) | 81,000 | 56,000 | 210,000 |  | 78,000 | 135,000 | 175,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Undistributed Earnings of Foreign Subsidiaries (in Dollars) | 10,500,000 |  | 10,500,000 |  |  | 8,700,000 | 2,500,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
VAT tax rate, sales |  |  | 17.00% | 17.00% |  | 17.00% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Term Of Franchise Agreement |  |  | 1 year | 1 year |  | 1 year |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Initial Franchise Fees (in Dollars and Yuan Renminbi) |  |  |  | 30,000 |  | 30,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Store Build out Subsidy Period |  |  | 6 months | 6 months |  | 6 years |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Decline in Initial Franchise Fees, Description |  |  | The franchisee earns 30% of the rebate on its initial purchase from the Company and then at a rate of 5% of each subsequent purchase until fully refunded of its deposit or six months from the agreement date, whichever is earlier. | The franchisee earns 30% of the rebate on its initial purchase from the Company and then at a rate of 5% of each subsequent purchase until fully refunded of its deposit or six months from the agreement date, whichever is earlier. |  | The franchisee earns 30% of the rebate on its initial purchase from the Company and then at a rate of 5% of each subsequent purchase until fully refunded or six months from the agreement date, whichever is earlier |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Other Accounts Payable and Accrued Liabilities (in Dollars) | 173,997 | 187,758 | 173,997 |  | 187,758 | 187,758 | 121,914 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Shipping, Handling and Transportation Costs (in Dollars) | 155,550 | 118,626 | 455,142 |  | 336,568 | 485,069 | 559,425 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Advertising Expense (in Dollars) | 259,955 | 85,758 | 371,194 |  | 311,550 | 455,571 | 23,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount (in Shares) |  |  | 155,100 | 155,100 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Number of major customers |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 2 | 1 | 2 | 1 | 1 | 2 |  |  |  |  |  |  |  |
Concentration Risk, Percentage |  |  |  |  |  |  |  |  | 23.00% | 22.00% | 43.00% |  | 15.00% | 15.00% | 21.00% |  |  |  |  |  |  |  |  |  |  |  | 20.00% | 17.00% | 17.00% | 11.00% | 12.00% | 15.00% | 10.00% | 10.00% | 12.00% | 10.00% | 10.00% | 10.00% | 12.00% | 10.00% |  |  |  | 38.00% | 23.00% | 37.00% | 28.00% | 24.00% | 64.00% |  |  | 66.00% | 42.00% | 37.00% | 12.00% | 31.00% | 23.00%
Accounts and Other Receivables, Net, Current (in Dollars) | 0 |  | 0 |  |  | 203,351 | 0 |  |  |  |  | 1,953,305 |  |  |  | 1,279,359 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 10,876,870 |  | 10,876,870 |  | 2,071,711 |  |  |  |  |  |  |  |  |
Number of major vendors |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 5 | 3 | 3 | 1 | 3 | 1
Accounts Payable, Trade (in Dollars) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 1,934,561 | 0 | 1,882,651 |  | 1,882,651 |  | 0 |
Unrecognized Tax Benefits, Income Tax Penalties and Interest Accrued (in Dollars) |  |  |  |  |  | $ 310,000 | $ 175,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Statute of limitations for underpayment of taxes, Tax Collection Law |  |  |  |  |  | three |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Statute of limitations for underpayment of taxes, Tax Collection Law, extension period |  |  |  |  |  | five years if the underpayment of taxes is more than RMB 100,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Statute of limitations, transfer pricing issues |  |  |  |  |  | ten |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Foreign Currency Exchange Rate Description |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | RMB6.3009 = USD$1.00 | RMB6.6227 = USD$1.00 | MOP8.1633 = USD$1.00 |  |  |  |  |  |  |  |  |  |  |  |  |  |
Foreign Currency Weighted-Average Exchange Rate Description |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | RMB6.4588 = USD$1.00 | RMB6.7695 = USD$1.00 | MOP8.1566 = USD$1.00 |  |  |  |  |  |  |  |  |  |  |  |  |  |
Number of Operating Segments |  |  |  |  |  | 1 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Number of Reportable Segments |  |  |  |  |  | 1 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |

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- Definition The company is subject to a corporate income tax enacted by the Enterprise Income Tax Law of the People's Republic of China. + References No definition available. + Details
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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 720 -SubTopic 35 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher AICPA -Name Statement of Position (SOP) -Number 93-7 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
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- Definition Number of operating segments. An operating segment is a component of an enterprise: (a) that engages in business activities from which it may earn revenues and incur expenses (including revenues and expenses relating to transactions with other components of the same enterprise), (b) whose operating results are regularly reviewed by the enterprise's chief operating decision maker to make decisions about resources to be allocated to the segment and assess its performance, and (c) for which discrete financial information is available. An operating segment may engage in business activities for which it has yet to earn revenues, for example, start-up operations may be operating segments before earning revenues. + References No definition available. + Details
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- Definition The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 141 -Paragraph 51 -Subparagraph g -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 86 -Paragraph 11, 12 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 985 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6501960&loc=d3e128462-111756 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 730 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6420194&loc=d3e21568-108373 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 2 -Paragraph 12, 13 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
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