<SEC-DOCUMENT>0001213900-21-023770.txt : 20210430
<SEC-HEADER>0001213900-21-023770.hdr.sgml : 20210430
<ACCEPTANCE-DATETIME>20210430132519
ACCESSION NUMBER:		0001213900-21-023770
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20210415
FILED AS OF DATE:		20210430
DATE AS OF CHANGE:		20210430

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Lasher Jeff
		CENTRAL INDEX KEY:			0001510527

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-39146
		FILM NUMBER:		21875933

	MAIL ADDRESS:	
		STREET 1:		500 WESTRIDGE DRIVE
		CITY:			WATSONVILLE
		STATE:			CA
		ZIP:			95076

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			GrowGeneration Corp.
		CENTRAL INDEX KEY:			0001604868
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-BUILDING MATERIALS, HARDWARE, GARDEN SUPPLY [5200]
		IRS NUMBER:				465008129
		STATE OF INCORPORATION:			CO
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		930 W 7TH AVE, SUITE A
		CITY:			DENVER
		STATE:			CO
		ZIP:			80204
		BUSINESS PHONE:		914-924-1235

	MAIL ADDRESS:	
		STREET 1:		930 W 7TH AVE, SUITE A
		CITY:			DENVER
		STATE:			CO
		ZIP:			80204

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	EasyLife, Corp.
		DATE OF NAME CHANGE:	20140404
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>ownership.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0206</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2021-04-15</periodOfReport>

    <noSecuritiesOwned>1</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001604868</issuerCik>
        <issuerName>GrowGeneration Corp.</issuerName>
        <issuerTradingSymbol>GRWG</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001510527</rptOwnerCik>
            <rptOwnerName>Lasher Jeff</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>930 W. 7TH AVE, SUITE A</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>DENVER</rptOwnerCity>
            <rptOwnerState>CO</rptOwnerState>
            <rptOwnerZipCode>80204</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>CFO</officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <remarks>Pursuant to the Reporting Person's employment agreement, he will receive a total of 60,000 shares of the Issuer's common stock with the following vesting schedule: 10,000 shares as of October 12, 2021, 10,000 as of April 12, 2022, 10,000 shares as of October 12, 2022, 10,000 shares as of April 12, 2023, 10,000 shares as of October 12, 2023, and 10,000 shares as of April 12, 2024.</remarks>

    <ownerSignature>
        <signatureName>/s/ Jeffrey J. Lasher</signatureName>
        <signatureDate>2021-04-30</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
