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Adoption Impact of New Revenue Standard (Tables)
12 Months Ended
Dec. 31, 2017
Accounting Changes and Error Corrections [Abstract]  
Schedule of Adoption of ASU 2014-09
We adopted ASC 606 effective January 1, 2018, on a retrospective basis. We have applied the standard to all contracts.

We reviewed our sales compensation plans, which are directed at converting leads into approved members, and concluded that they are fulfillment costs and not costs to obtain a contract with a health insurance carrier, which we define as our customer. Additionally, we reviewed compensation plans related to personnel responsible for identifying new health insurance carriers and entering into contracts with new health insurance carriers and concluded that no incremental costs are incurred to obtain such contracts.


The following tables present the impact of the adoption of ASC 606 on our previously reported historical results for the periods presented (in thousands):


2016 Balance Sheet Impact
 
 
 
 
 
 
December 31, 2016
 
As
Reported
 
ASC 606 Adoption Adjustment
 
As
Adjusted
Assets
 
 
 
 
 
Current assets:
 
 
 
 
 
Cash and cash equivalents
$
61,781

 
$

 
$
61,781

Accounts receivable
9,213

 
(7,265
)
 
1,948

Commissions receivable - current

 
104,726

 
104,726

Prepaid expenses and other current assets
5,148

 
(1,071
)
 
4,077

Total current assets
76,142

 
96,390

 
172,532

Commissions receivable - non-current

 
153,051

 
153,051

Property and equipment, net
5,608

 

 
5,608

Other assets
4,473

 
(666
)
 
3,807

Intangible assets, net
8,580

 

 
8,580

Goodwill
14,096

 

 
14,096

Total assets
$
108,899

 
$
248,775

 
$
357,674

Liabilities and stockholders’ equity
 
 
 
 
 
Current liabilities:
 
 
 
 
 
Accounts payable
$
5,112

 
$

 
$
5,112

Accrued compensation and benefits
10,920

 

 
10,920

Accrued marketing expenses
7,158

 
900

 
8,058

Other current liabilities
4,734

 
(3,086
)
 
1,648

Total current liabilities
27,924

 
(2,186
)
 
25,738

Deferred income taxes - non-current

 
75,403

 
75,403

Other non-current liabilities
3,374

 
879

 
4,253

Stockholders' equity:
 
 
 
 
 
Common stock
29

 

 
29

Additional paid-in-capital
272,778

 

 
272,778

Treasury stock, at cost
(199,998
)
 

 
(199,998
)
Retained earnings
4,616

 
174,682

 
179,298

Accumulated other comprehensive income
176

 
(3
)
 
173

Total stockholders' equity
77,601

 
174,679

 
252,280

Total liabilities and stockholders' equity
$
108,899

 
$
248,775

 
$
357,674



2017 Balance Sheet Impact
 
 
 
 
 
 
December 31, 2017
 
As
Reported
 
ASC 606 Adoption Adjustment
 
As
Adjusted
Assets
 
 
 
 
 
Current assets:
 
 
 
 
 
Cash and cash equivalents
$
40,293

 
$

 
$
40,293

Accounts receivable
9,894

 
(8,419
)
 
1,475

Commissions receivable - current

 
109,666

 
109,666

Prepaid expenses and other current assets
4,845

 
(540
)
 
4,305

Total current assets
55,032

 
100,707

 
155,739

Commissions receivable - non-current

 
169,751

 
169,751

Property and equipment, net
4,705

 

 
4,705

Other assets
7,317

 
(30
)
 
7,287

Intangible assets, net
7,540

 

 
7,540

Goodwill
14,096

 

 
14,096

Total assets
$
88,690

 
$
270,428

 
$
359,118

Liabilities and stockholders’ equity
 
 
 
 
 
Current liabilities:
 
 
 
 
 
Accounts payable
$
3,246

 
$

 
$
3,246

Accrued compensation and benefits
15,498

 

 
15,498

Accrued marketing expenses
4,088

 
605

 
4,693

Other current liabilities
3,815

 
(1,807
)
 
2,008

Total current liabilities
26,647

 
(1,202
)
 
25,445

Deferred income taxes - non-current

 
45,089

 
45,089

Other non-current liabilities
900

 
1,020

 
1,920

Stockholders' equity:
 
 
 
 
 
Common stock
30

 

 
30

Additional paid-in-capital
281,706

 

 
281,706

Treasury stock, at cost
(199,998
)
 

 
(199,998
)
Retained earnings
(20,796
)
 
225,520

 
204,724

Accumulated other comprehensive income
201

 
1

 
202

Total stockholders' equity
61,143

 
225,521

 
286,664

Total liabilities and stockholders' equity
$
88,690

 
$
270,428

 
$
359,118





2015 Income Statement Impact
 
 
 
 
 
 
Year Ended December 31, 2015
Statement of Operations
As
Reported
 
ASC 606 Adoption Adjustment
 
As
Adjusted
Revenue:
 
 
 
 
 
Commission
$
171,257

 
$
13,676

 
$
184,933

Other
18,284

 
130

 
18,414

Total revenue
189,541

 
13,806

 
203,347

Operating costs and expenses:
 
 
 
 
 
Cost of revenue
4,178

 
(2,231
)
 
1,947

Marketing and advertising
75,571

 

 
75,571

Customer care and enrollment
43,159

 

 
43,159

Technology and content
36,351

 

 
36,351

General and administrative
30,239

 

 
30,239

Restructuring charges (benefit)
4,541

 

 
4,541

Amortization of intangible assets
1,153

 

 
1,153

Total operating costs and expenses
195,192

 
(2,231
)
 
192,961

Income (loss) from operations
(5,651
)
 
16,037

 
10,386

Other income, net
45

 
1,240

 
1,285

Income (loss) before income taxes
(5,606
)
 
17,277

 
11,671

Provision (benefit) for income taxes
(843
)
 
8,550

 
7,707

Net income (loss)
$
(4,763
)
 
$
8,727

 
$
3,964

 
 
 
 
 
 
Net income (loss) per basic share
$
(0.26
)
 
$
0.48

 
$
0.22

Net income (loss) per diluted share
$
(0.26
)
 
$
0.48

 
$
0.22


2016 Income Statement Impact
 
 
 
 
 
 
Year Ended December 31, 2016
Statement of Operations
As
Reported
 
ASC 606 Adoption Adjustment
 
As
Adjusted
Revenue:
 
 
 
 
 
Commission
$
170,850

 
$
6,384

 
$
177,234

Other
16,110

 
(20
)
 
16,090

Total revenue
186,960

 
6,364

 
193,324

Operating costs and expenses:
 
 
 
 
 
Cost of revenue
3,176

 
(2,314
)
 
862

Marketing and advertising
72,213

 

 
72,213

Customer care and enrollment
48,718

 

 
48,718

Technology and content
32,749

 

 
32,749

General and administrative
35,216

 

 
35,216

Restructuring charges (benefit)
(297
)
 

 
(297
)
Amortization of intangible assets
1,040

 

 
1,040

Total operating costs and expenses
192,815

 
(2,314
)
 
190,501

Income (loss) from operations
(5,855
)
 
8,678

 
2,823

Other income, net
102

 
1,047

 
1,149

Income (loss) before income taxes
(5,753
)
 
9,725

 
3,972

Provision (benefit) for income taxes
(871
)
 
4,539

 
3,668

Net income (loss)
$
(4,882
)
 
$
5,186

 
$
304

 
 
 
 
 
 
Net income (loss) per basic share
$
(0.27
)
 
$
0.29

 
$
0.02

Net income (loss) per diluted share
$
(0.27
)
 
$
0.29

 
$
0.02


2017 Income Statement Impact
 
 
 
 
 
 
Year Ended December 31, 2017
Statement of Operations
As
Reported
 
ASC 606 Adoption Adjustment
 
As
Adjusted
Revenue:
 
 
 
 
 
Commission
$
158,424

 
$
18,459

 
$
176,883

Other
13,931

 
(108
)
 
13,823

Total revenue
172,355

 
18,351

 
190,706

Operating costs and expenses:
 
 
 
 
 
Cost of revenue
2,273

 
(1,691
)
 
582

Marketing and advertising
65,874

 

 
65,874

Customer care and enrollment
59,183

 

 
59,183

Technology and content
32,889

 

 
32,889

General and administrative
39,969

 

 
39,969

Acquisition costs
621

 

 
621

Amortization of intangible assets
1,040

 

 
1,040

Total operating costs and expenses
201,849

 
(1,691
)
 
200,158

Income (loss) from operations
(29,494
)
 
20,042

 
(9,452
)
Other income, net
327

 
855

 
1,182

Income (loss) before income taxes
(29,167
)
 
20,897

 
(8,270
)
Benefit from income taxes
(3,755
)
 
(29,941
)
 
(33,696
)
Net income (loss)
$
(25,412
)
 
$
50,838

 
$
25,426

 
 
 
 
 
 
Net income (loss) per basic share
$
(1.37
)
 
$
2.74

 
$
1.37

Net income (loss) per diluted share
$
(1.37
)
 
$
2.70

 
$
1.33


2015 Operating Segment Impact
 
 
 
 
 
 
Year Ended December 31, 2015
 
As
Reported
 
ASC 606 Adoption Adjustment
 
As
Adjusted
Revenue
 
 
 
 
 
Medicare segment revenue
$
63,163

 
$
34,875

 
$
98,038

Individual, Family and Small Business segment revenue
126,378

 
(21,069
)
 
105,309

Total revenue
$
189,541

 
$
13,806

 
$
203,347

 
 
 
 
 
 
Segment profit (loss)
 
 
 
 
 
Medicare segment profit (loss)
$
(23,284
)
 
$
36,882

 
$
13,598

Individual, Family and Small Business segment profit
59,499

 
(20,845
)
 
38,654

Total segment profit
36,215

 
16,037

 
52,252

Corporate
(25,135
)
 

 
(25,135
)
Stock-based compensation expense
(6,889
)
 

 
(6,889
)
Depreciation and amortization
(4,148
)
 

 
(4,148
)
Restructuring (charge) benefit
(4,541
)
 

 
(4,541
)
Amortization of intangible assets
(1,153
)
 

 
(1,153
)
Other income, net
45

 
1,240

 
1,285

Income (loss) before provision (benefit) for income taxes
$
(5,606
)
 
$
17,277

 
$
11,671


2016 Operating Segment Impact
 
 
 
 
 
 
Year Ended December 31, 2016
 
As
Reported
 
ASC 606 Adoption Adjustment
 
As
Adjusted
Revenue
 
 
 
 
 
Medicare segment revenue
$
80,269

 
$
41,887

 
$
122,156

Individual, Family and Small Business segment revenue
106,691

 
(35,523
)
 
71,168

Total revenue
$
186,960

 
$
6,364

 
$
193,324

 
 
 
 
 
 
Segment profit (loss)
 
 
 
 
 
Medicare segment profit (loss)
$
(33,141
)
 
$
43,535

 
$
10,394

Individual, Family and Small Business segment profit
67,905

 
(34,855
)
 
33,050

Total segment profit
34,764

 
8,680

 
43,444

Corporate
(29,071
)
 
(2
)
 
(29,073
)
Stock-based compensation expense
(7,266
)
 

 
(7,266
)
Depreciation and amortization
(3,539
)
 

 
(3,539
)
Restructuring (charge) benefit
297

 

 
297

Amortization of intangible assets
(1,040
)
 

 
(1,040
)
Other income, net
102

 
1,047

 
1,149

Income (loss) before provision (benefit) for income taxes
$
(5,753
)
 
$
9,725

 
$
3,972





2017 Operating Segment Impact
 
 
 
 
 
 
Year Ended December 31, 2017
 
As
Reported
 
ASC 606 Adoption Adjustment
 
As
Adjusted
Revenue
 
 
 
 
 
Medicare segment revenue
$
102,584

 
$
39,864

 
$
142,448

Individual, Family and Small Business segment revenue
69,771

 
(21,513
)
 
48,258

Total revenue
$
172,355

 
$
18,351

 
$
190,706

 
 
 
 
 
 
Segment profit (loss)
 
 
 
 
 
Medicare segment profit (loss)
$
(18,760
)
 
$
40,897

 
$
22,137

Individual, Family and Small Business segment profit
30,427

 
(20,854
)
 
9,573

Total segment profit
11,667

 
20,043

 
31,710

Corporate
(26,969
)
 
(1
)
 
(26,970
)
Stock-based compensation expense
(9,694
)
 

 
(9,694
)
Depreciation and amortization
(2,837
)
 

 
(2,837
)
Acquisition costs
(621
)
 
 
 
(621
)
Amortization of intangible assets
(1,040
)
 

 
(1,040
)
Other income, net
327

 
855

 
1,182

Income (loss) before provision (benefit) for income taxes
$
(29,167
)
 
$
20,897

 
$
(8,270
)


2015 Cash Flow Impact - Operating Activities
 
 
 
 
 
 
Year Ended December 31, 2015
 
As Reported
 
ASC 606 Adoption Adjustment
 
As Adjusted
Operating activities
 

 
 
 
 

Net income (loss)
$
(4,763
)
 
$
8,727

 
$
3,964

Adjustments to reconcile net income to net cash provided by operating activities:
 

 
 

 
 

Depreciation and amortization
4,148

 

 
4,148

Amortization of internally developed software
627

 

 
627

Amortization of book-of-business consideration
2,006

 
(2,006
)
 

Amortization of intangible assets
1,153

 

 
1,153

Stock-based compensation expense
7,002

 

 
7,002

Deferred income taxes
101

 
8,550

 
8,651

Other non-cash items
106

 

 
106

Changes in operating assets and liabilities:
 

 


 
 

Accounts receivable
(1,447
)
 
397

 
(1,050
)
Commissions receivable

 
(15,050
)
 
(15,050
)
Prepaid expenses and other assets
997

 

 
997

Accounts payable
(2,949
)
 

 
(2,949
)
Accrued compensation and benefits
6,180

 

 
6,180

Accrued marketing expenses
1,991

 
(126
)
 
1,865

Deferred revenue
(642
)
 
(128
)
 
(770
)
Accrued restructuring charges
433

 

 
433

Other current liabilities
(1,247
)
 
(364
)
 
(1,611
)
Net cash provided by operating activities
$
13,696

 
$

 
$
13,696




2016 Cash Flow Impact - Operating Activities
 
 
 
 
 
 
Year Ended December 31, 2016
 
As Reported
 
ASC 606 Adoption Adjustment
 
As Adjusted
Operating activities
 

 
 
 
 

Net income (loss)
$
(4,882
)
 
$
5,186

 
$
304

Adjustments to reconcile net income to net cash provided by operating activities:
 

 
 

 
 

Depreciation and amortization
3,539

 

 
3,539

Amortization of internally developed software
936

 

 
936

Amortization of book-of-business consideration
1,649

 
(1,649
)
 

Amortization of intangible assets
1,040

 

 
1,040

Stock-based compensation expense
7,266

 

 
7,266

Deferred income taxes
114

 
4,538

 
4,652

Other non-cash items
(233
)
 
90

 
(143
)
Changes in operating assets and liabilities:
 

 


 
 

Accounts receivable
434

 
1,129

 
1,563

Commissions receivable

 
(8,032
)
 
(8,032
)
Prepaid expenses and other assets
(486
)
 

 
(486
)
Accounts payable
2,227

 

 
2,227

Accrued compensation and benefits
(3,466
)
 

 
(3,466
)
Accrued marketing expenses
(3,540
)
 
(366
)
 
(3,906
)
Deferred revenue
567

 
20

 
587

Accrued restructuring charges
(433
)
 

 
(433
)
Other current liabilities
(649
)
 
(916
)
 
(1,565
)
Net cash provided by operating activities
$
4,083

 
$

 
$
4,083




2017 Cash Flow Impact - Operating Activities
 
 
 
 
 
 
Year Ended December 31, 2017
 
As Reported
 
ASC 606 Adoption Adjustment
 
As Adjusted
Operating activities
 

 
 
 
 

Net income (loss)
$
(25,412
)
 
$
50,838

 
$
25,426

Adjustments to reconcile net income to net cash used in operating activities:
 

 
 

 
 
Depreciation and amortization
2,837

 

 
2,837

Amortization of internally developed software
1,464

 

 
1,464

Amortization of book-of-business consideration
1,167

 
(1,167
)
 

Amortization of intangible assets
1,040

 

 
1,040

Stock-based compensation expense
9,694

 

 
9,694

Deferred income taxes
(401
)
 
(29,940
)
 
(30,341
)
Other non-cash items
(101
)
 

 
(101
)
Changes in operating assets and liabilities:
 

 
 

 
 
Accounts receivable
(681
)
 
1,154

 
473

Commissions receivable

 
(21,640
)
 
(21,640
)
Prepaid expenses and other assets
(1,933
)
 

 
(1,933
)
Accounts payable
(1,866
)
 

 
(1,866
)
Accrued compensation and benefits
4,578

 

 
4,578

Accrued marketing expenses
(3,070
)
 
(295
)
 
(3,365
)
Deferred revenue
(574
)
 
108

 
(466
)
Accrued restructuring charges

 

 

Other current liabilities
(2,283
)
 
942

 
(1,341
)
Net cash used in operating activities
$
(15,541
)
 
$

 
$
(15,541
)