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Consolidated Statements of Cash Flows - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2018
Dec. 31, 2017
Dec. 31, 2016
Operating activities      
Net income (loss) [1] $ 241 $ 25,426 [2],[3],[4] $ 304 [3],[4]
Adjustments to reconcile net income to net cash (used in) provided by operating activities:      
Depreciation and amortization 2,479 2,837 [4] 3,539 [4]
Amortization of internally developed software 2,201 1,464 [4] 936 [4]
Amortization of intangible assets 2,091 1,040 [3],[4] 1,040 [3],[4]
Stock-based compensation expense 12,540 9,694 [4] 7,266 [4]
Deferred income taxes 2,812 (30,341) [4] 4,652 [4]
Change in fair value of earnout liability 12,300 0 [3],[4] 0 [3],[4]
Other non-cash items 675 (101) [4] (143) [4]
Changes in operating assets and liabilities:      
Accounts receivable (2,127) 473 [4] 1,563 [4]
Commissions receivable (50,967) (21,640) [4] (8,032) [4]
Prepaid expenses and other assets 232 (1,933) [4] (486) [4]
Accounts payable 1,414 (1,866) [4] 2,227 [4]
Accrued compensation and benefits 5,133 4,578 [4] (3,466) [4]
Accrued marketing expenses 6,320 (3,365) [4] (3,906) [4]
Deferred revenue 491 (466) [4] 587 [4]
Accrued restructuring charges 0 0 [4] (433) [4]
Other current liabilities 935 (1,341) [4] (1,565) [4]
Net cash (used in) provided by operating activities (3,230) (15,541) [4] 4,083 [4]
Investing activities      
Capitalized internal-use software and website development costs (6,294) (3,210) [4] (1,837) [4]
Purchases of property and equipment and other assets (4,534) (1,868) [4] (1,889) [4]
Acquisition of business, net of cash acquired (14,929) 0 [4] 0 [4]
Net cash used in investing activities (25,757) (5,078) [4] (3,726) [4]
Financing activities      
Net proceeds from exercise of common stock options 2,688 1,037 [4] 62 [4]
Cash used to net-share settle equity awards (4,504) (1,802) [4] (1,248) [4]
Proceeds from line of credit 5,000 0 [4] 0 [4]
Debt issuance costs (1,221) 0 [4] 0 [4]
Principal payments in connection with capital leases (103) (105) [4] (83) [4]
Net cash (used in) provided by financing activities 1,860 (870) [4] (1,269) [4]
Effect of exchange rate changes on cash, cash equivalents and restricted cash (77) 1 [4] (17) [4]
Net decrease in cash, cash equivalents and restricted cash (27,204) (21,488) [4] (929) [4]
Cash, cash equivalents and restricted cash at beginning of period [4] 40,293 61,781 62,710
Cash, cash equivalents, and restricted cash at end of period 13,089 40,293 [4] 61,781 [4]
Capital lease obligations incurred 112 76 [4] 51 [4]
Cash paid for interest 44 20 [4] 14 [4]
Cash paid for income taxes, net of refunds $ 139 $ 219 [4] $ 628 [4]
[1] Balances and the years ended December 31, 2016 and 2017 have been adjusted for the adoption of ASC 606 using the full retrospective method.
[2] As adjusted for the adoption of ASC 606 using the full retrospective method
[3] As adjusted for the adoption of ASC 606 using the full retrospective method.
[4] As adjusted for the adoption of ASC 606 using the full retrospective method.