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Adoption Impact of New Revenue Standard (Impact on Statements of Cash Flows) (Details) - USD ($)
$ in Thousands
 3 Months Ended 12 Months Ended
Dec. 31, 2018
Sep. 30, 2018
Jun. 30, 2018
Mar. 31, 2018
Dec. 31, 2017
 [1]
Sep. 30, 2017
 [1]
Jun. 30, 2017
 [1]
Mar. 31, 2017
 [1]
Dec. 31, 2018
Dec. 31, 2017
Dec. 31, 2016
Operating activities                      
Net income (loss) $ 26,072 $ (8,972) $ (12,014) $ (4,845) $ 28,028 $ (2,176) $ (1,506) $ 1,080 $ 241 [2] $ 25,426 [1],[2],[3],[4] $ 304 [2],[3],[4]
Adjustments to reconcile net income to net cash (used in) provided by operating activities:                      
Depreciation and amortization                 2,479 2,837 [4] 3,539 [4]
Amortization of internally developed software                 2,201 1,464 [4] 936 [4]
Amortization of book-of-business consideration                   0 0
Amortization of intangible assets                 2,091 1,040 [3],[4] 1,040 [3],[4]
Stock-based compensation expense                 12,540 9,694 [4] 7,266 [4]
Deferred income taxes                 2,812 (30,341) [4] 4,652 [4]
Other non-cash items                 675 (101) [4] (143) [4]
Changes in operating assets and liabilities:                      
Accounts receivable                 (2,127) 473 [4] 1,563 [4]
Commissions receivable                 (50,967) (21,640) [4] (8,032) [4]
Prepaid expenses and other assets                 232 (1,933) [4] (486) [4]
Accounts payable                 1,414 (1,866) [4] 2,227 [4]
Accrued compensation and benefits                 5,133 4,578 [4] (3,466) [4]
Accrued marketing expenses                 6,320 (3,365) [4] (3,906) [4]
Deferred revenue                   (466) 587
Accrued restructuring charges                 0 0 [4] (433) [4]
Other current liabilities                 935 (1,341) [4] (1,565) [4]
Net cash (used in) provided by operating activities                 $ (3,230) (15,541) [4] 4,083 [4]
Calculated under Revenue Guidance in Effect before Topic 606                      
Operating activities                      
Net income (loss)                   (25,412) (4,882)
Adjustments to reconcile net income to net cash (used in) provided by operating activities:                      
Depreciation and amortization                   2,837 3,539
Amortization of internally developed software                   1,464 936
Amortization of book-of-business consideration                   1,167 1,649
Amortization of intangible assets                   1,040 1,040
Stock-based compensation expense                   9,694 7,266
Deferred income taxes                   (401) 114
Other non-cash items                   (101) (233)
Changes in operating assets and liabilities:                      
Accounts receivable                   (681) 434
Commissions receivable                   0 0
Prepaid expenses and other assets                   (1,933) (486)
Accounts payable                   (1,866) 2,227
Accrued compensation and benefits                   4,578 (3,466)
Accrued marketing expenses                   (3,070) (3,540)
Deferred revenue                   (574) 567
Accrued restructuring charges                   0 (433)
Other current liabilities                   (2,283) (649)
Net cash (used in) provided by operating activities                   (15,541) 4,083
ASC 606 Adoption Adjustment | Accounting Standards Update 2014-09                      
Operating activities                      
Net income (loss)                   50,838 5,186
Adjustments to reconcile net income to net cash (used in) provided by operating activities:                      
Depreciation and amortization                   0 0
Amortization of internally developed software                   0 0
Amortization of book-of-business consideration                   (1,167) (1,649)
Amortization of intangible assets                   0 0
Stock-based compensation expense                   0 0
Deferred income taxes                   (29,940) 4,538
Other non-cash items                   0 90
Changes in operating assets and liabilities:                      
Accounts receivable                   1,154 1,129
Commissions receivable                   (21,640) (8,032)
Prepaid expenses and other assets                   0 0
Accounts payable                   0 0
Accrued compensation and benefits                   0 0
Accrued marketing expenses                   (295) (366)
Deferred revenue                   108 20
Accrued restructuring charges                   0 0
Other current liabilities                   942 (916)
Net cash (used in) provided by operating activities                   $ 0 $ 0
[1] As adjusted for the adoption of ASC 606 using the full retrospective method
[2] Balances and the years ended December 31, 2016 and 2017 have been adjusted for the adoption of ASC 606 using the full retrospective method.
[3] As adjusted for the adoption of ASC 606 using the full retrospective method.
[4] As adjusted for the adoption of ASC 606 using the full retrospective method.