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Revenue - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
 3 Months Ended 9 Months Ended
Sep. 30, 2021
Sep. 30, 2020
Sep. 30, 2021
Sep. 30, 2020
Disaggregation of Revenue [Line Items]        
Total revenue $ 63,914 $ 94,284 $ 294,685 $ 289,458
Medicare        
Disaggregation of Revenue [Line Items]        
Total revenue 41,109 49,551 221,628 208,366
Medicare | Medicare Advantage        
Disaggregation of Revenue [Line Items]        
Total revenue 36,557 41,901 209,224 168,834
Medicare | Medicare Supplement        
Disaggregation of Revenue [Line Items]        
Total revenue 3,214 7,321 15,357 32,384
Medicare | Medicare Part D        
Disaggregation of Revenue [Line Items]        
Total revenue 1,338 329 (2,953) 7,148
Individual and Family        
Disaggregation of Revenue [Line Items]        
Total revenue 8,175 11,381 27,556 16,144
Individual and Family | Non-Qualified Health Plans        
Disaggregation of Revenue [Line Items]        
Total revenue 5,909 9,915 20,352 12,585
Individual and Family | Qualified Health Plans        
Disaggregation of Revenue [Line Items]        
Total revenue 2,266 1,466 7,204 3,559
Ancillary        
Disaggregation of Revenue [Line Items]        
Total revenue 6,795 9,535 17,647 17,436
Ancillary | Short-term        
Disaggregation of Revenue [Line Items]        
Total revenue 1,370 2,438 4,639 6,724
Ancillary | Dental        
Disaggregation of Revenue [Line Items]        
Total revenue 3,938 4,452 9,326 5,791
Ancillary | Vision        
Disaggregation of Revenue [Line Items]        
Total revenue 642 1,798 1,781 2,228
Ancillary | Other        
Disaggregation of Revenue [Line Items]        
Total revenue 845 847 1,901 2,693
Small Business        
Disaggregation of Revenue [Line Items]        
Total revenue 2,190 1,723 7,703 6,975
Commission Bonus and Other        
Disaggregation of Revenue [Line Items]        
Total revenue 922 1,354 1,532 5,065
Commission        
Disaggregation of Revenue [Line Items]        
Total revenue 59,191 73,544 276,066 253,986
Other        
Disaggregation of Revenue [Line Items]        
Total revenue 4,723 20,740 18,619 35,472
Other | Sponsorship and Advertising Revenue        
Disaggregation of Revenue [Line Items]        
Total revenue 4,165 18,855 16,002 32,114
Other | Other        
Disaggregation of Revenue [Line Items]        
Total revenue $ 558 $ 1,885 $ 2,617 $ 3,358