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Revenue - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 12 Months Ended
--- | ---
Dec. 31, 2023 | Dec. 31, 2022 | Dec. 31, 2021
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | $ 452,871 | $ 405,356 | $ 538,199
Sponsorship and Advertising Revenue |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | 42,530 | 40,960 | 40,560
Other |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | 6,417 | 3,150 | 4,520
Medicare |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | 360,854 | 318,152 | 425,501
Medicare | Medicare Advantage |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | 335,849 | 293,562 | 393,868
Medicare | Medicare Supplement |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | 13,825 | 17,419 | 24,272
Medicare | Medicare Part D |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | 11,180 | 7,171 | 7,361
Individual and Family |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | 16,660 | 17,865 | 32,874
Individual and Family | Non-Qualified Health Plans |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | 10,640 | 12,430 | 23,579
Individual and Family | Qualified Health Plans |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | 6,020 | 5,435 | 9,295
Ancillary |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | 10,754 | 11,466 | 21,354
Ancillary | Short-term |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | 3,319 | 4,419 | 6,112
Ancillary | Dental |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | 3,151 | 3,489 | 10,216
Ancillary | Vision |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | 1,627 | 1,050 | 2,250
Ancillary | Other |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | 2,657 | 2,508 | 2,776
Small Business |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | 17,669 | 11,842 | 10,720
Commission Bonus and Other |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | (2,013) | 1,921 | 2,670
Total Commission Revenue |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | 403,924 | 361,246 | 493,119
Other |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Total revenue | $ 48,947 | $ 44,110 | $ 45,080

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