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Revenue - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Disaggregation of Revenue [Line Items]      
Total revenue $ 452,871 $ 405,356 $ 538,199
Sponsorship and Advertising Revenue      
Disaggregation of Revenue [Line Items]      
Total revenue 42,530 40,960 40,560
Other      
Disaggregation of Revenue [Line Items]      
Total revenue 6,417 3,150 4,520
Medicare      
Disaggregation of Revenue [Line Items]      
Total revenue 360,854 318,152 425,501
Medicare | Medicare Advantage      
Disaggregation of Revenue [Line Items]      
Total revenue 335,849 293,562 393,868
Medicare | Medicare Supplement      
Disaggregation of Revenue [Line Items]      
Total revenue 13,825 17,419 24,272
Medicare | Medicare Part D      
Disaggregation of Revenue [Line Items]      
Total revenue 11,180 7,171 7,361
Individual and Family      
Disaggregation of Revenue [Line Items]      
Total revenue 16,660 17,865 32,874
Individual and Family | Non-Qualified Health Plans      
Disaggregation of Revenue [Line Items]      
Total revenue 10,640 12,430 23,579
Individual and Family | Qualified Health Plans      
Disaggregation of Revenue [Line Items]      
Total revenue 6,020 5,435 9,295
Ancillary      
Disaggregation of Revenue [Line Items]      
Total revenue 10,754 11,466 21,354
Ancillary | Short-term      
Disaggregation of Revenue [Line Items]      
Total revenue 3,319 4,419 6,112
Ancillary | Dental      
Disaggregation of Revenue [Line Items]      
Total revenue 3,151 3,489 10,216
Ancillary | Vision      
Disaggregation of Revenue [Line Items]      
Total revenue 1,627 1,050 2,250
Ancillary | Other      
Disaggregation of Revenue [Line Items]      
Total revenue 2,657 2,508 2,776
Small Business      
Disaggregation of Revenue [Line Items]      
Total revenue 17,669 11,842 10,720
Commission Bonus and Other      
Disaggregation of Revenue [Line Items]      
Total revenue (2,013) 1,921 2,670
Total Commission Revenue      
Disaggregation of Revenue [Line Items]      
Total revenue 403,924 361,246 493,119
Other      
Disaggregation of Revenue [Line Items]      
Total revenue $ 48,947 $ 44,110 $ 45,080