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CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)
 12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Operating activities:      
Net loss $ (28,214,000) $ (88,722,000) $ (104,375,000)
Adjustments to reconcile net loss to net cash used in operating activities:      
Depreciation and amortization 2,540,000 3,845,000 5,430,000
Amortization of internally developed software 17,376,000 17,263,000 12,901,000
Amortization of intangible assets 0 0 536,000
Stock-based compensation expense 23,213,000 20,316,000 32,857,000
Deferred income taxes (2,672,000) (18,436,000) (21,522,000)
Impairment charges 0 12,102,000 46,344,000
Other non-cash items 701,000 2,084,000 1,466,000
Changes in operating assets and liabilities:      
Accounts receivable (1,361,000) 3,118,000 (3,952,000)
Contract assets – commissions receivable (33,594,000) 23,760,000 (116,030,000)
Prepaid expenses and other assets (1,948,000) 13,473,000 (7,945,000)
Accounts payable 487,000 (7,029,000) (23,052,000)
Accrued compensation and benefits 20,110,000 4,232,000 (4,083,000)
Accrued marketing expenses (3,430,000) (12,614,000) 18,596,000
Deferred revenue 1,278,000 175,000 20,000
Accrued expenses and other liabilities (1,178,000) (436,000) 187,000
Net cash used in operating activities (6,692,000) (26,869,000) (162,622,000)
Investing activities:      
Capitalized internal-use software and website development costs (8,693,000) (15,292,000) (16,992,000)
Purchases of property and equipment and other assets (2,086,000) (214,000) (3,865,000)
Purchases of marketable securities (54,514,000) (8,402,000) (103,058,000)
Proceeds from redemption and maturities of marketable securities 49,400,000 49,769,000 111,284,000
Net cash provided by (used in) investing activities (15,893,000) 25,861,000 (12,631,000)
Financing activities:      
Proceeds from issuance of preferred stock, net of issuance costs 0 0 214,025,000
Net proceeds from debt financing 0 64,862,000 0
Net proceeds from exercise of common stock options and employee stock purchases 677,000 2,214,000 8,699,000
Repurchase of shares to satisfy employee tax withholding obligations (3,330,000) (3,102,000) (9,333,000)
Principal payments in connection with leases (38,000) (136,000) (150,000)
Payments of preferred stock dividends (3,533,000) 0 0
Net cash provided by (used in) financing activities (6,224,000) 63,838,000 213,241,000
Effect of exchange rate changes on cash, cash equivalents and restricted cash (19,000) (355,000) 64,000
Net increase (decrease) in cash, cash equivalents and restricted cash (28,828,000) 62,475,000 38,052,000
Cash, cash equivalents and restricted cash at beginning of period 147,640,000 85,165,000 47,113,000
Cash, cash equivalents and restricted cash at end of period 118,812,000 147,640,000 85,165,000
Supplemental disclosure of cash flows      
Cash paid for interest 9,054,000 5,031,000 0
Cash refunds from (payments for) income taxes, net $ (327,000) $ (529,000)  
Cash refunds from (payments for) income taxes, net     $ 103,000