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Revenue - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 12 Months Ended
--- | ---
Dec. 31, 2024 | Dec. 31, 2023
Disaggregation of Revenue [Line Items] |  |
Total revenue | $ 532,410 | $ 452,871
Sponsorship and Advertising Revenue |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | 45,481 | 38,743
Fee-based and Other Revenue |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | 25,282 | 10,204
Medicare |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | 427,349 | 360,854
Medicare | Medicare Advantage |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | 394,942 | 335,849
Medicare | Medicare Supplement |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | 19,634 | 13,825
Medicare | Medicare Part D |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | 12,773 | 11,180
Individual and Family |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | 8,402 | 16,660
Individual and Family | Non-Qualified Health Plans |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | 3,640 | 10,640
Individual and Family | Qualified Health Plans |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | 4,762 | 6,020
Ancillary |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | 10,787 | 10,754
Ancillary | Short-term |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | 2,317 | 3,319
Ancillary | Dental |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | 3,514 | 3,151
Ancillary | Vision |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | 2,062 | 1,627
Ancillary | Other |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | 2,894 | 2,657
Small Business |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | 11,545 | 17,669
Commission Bonus and Other |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | 3,564 | (2,013)
Total Commission Revenue |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | 461,647 | 403,924
Other |  |
Disaggregation of Revenue [Line Items] |  |
Total revenue | $ 70,763 | $ 48,947

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