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Segment and Geographic Information (Tables)

12 Months Ended

Dec. 31, 2024

Segment Reporting [Abstract]

Schedule of Reportable Segments

The results of our reportable segments are summarized for the periods presented below (in thousands):

			Year Ended  December 31,
			2024						2023
Medicare:
Total revenue			$	500,638					$	406,467
Variable marketing and advertising			(157,121)						(141,487)
Medicare CC&E			(150,613)						(137,910)
Cost of revenue			(1,396)						(1,312)
Medicare segment gross profit			$	191,508					$	125,758

			Year Ended  December 31,
			2024						2023
Employer and Individual:
Total revenue			$	31,772					$	46,404
Variable marketing and advertising			(4,321)						(3,304)
E&I CC&E			(10,103)						(9,214)
Cost of revenue			(398)						(459)
E&I segment gross profit			$	16,950					$	33,427

			Year Ended  December 31,
			2024						2023
Consolidated:
Total revenue			$	532,410					$	452,871
Variable marketing and advertising			(161,442)						(144,791)
Segment CC&E			(160,716)						(147,124)
Cost of revenue			(1,794)						(1,771)
Total segment gross profit			$	208,458					$	159,185

Schedule of Reconciliation of Operating Profit

A reconciliation of our segment gross profit (loss) to the Consolidated Statements of Comprehensive Income (Loss) for the periods presented is as follows (in thousands):

			Year Ended December 31,
			2024						2023
Total segment gross profit			$	208,458					$	159,185
Other marketing and advertising (1)			(29,395)						(27,849)
Other CC&E (2)			(2,732)						(2,438)
Technology and content			(53,520)						(58,609)
General and administrative			(89,765)						(99,363)
Impairment, restructuring and other charges			(9,475)						—
Interest expense			(11,159)						(10,974)
Other income, net			6,900						9,453
Income (loss) before income taxes			$	19,312					$	(30,595)

_______

(1)Other marketing and advertising costs consist of fixed marketing and advertising, previously capitalized labor, depreciation and share-based compensation costs.

(2)Other CC&E costs consist of previously capitalized labor, depreciation and share-based compensation costs.

Schedule of Long Lived Assets by Geographical Areas

Long-lived assets by geographical area are summarized as follows (in thousands):

			December 31, 2024						December 31, 2023
United States			$	26,033					$	29,419
China			299						281
Total			$	26,332					$	29,700

Schedule of Revenue By Major Customers

Carriers representing 10% or more of our total revenue are summarized as follows. The majority of the revenue was from the Medicare segment.

			Year Ended December 31,
			2024						2023
Humana			24		%				27		%
UnitedHealthcare (1)			22		%				23		%
Aetna (1)			18		%				15		%

_______

(1)Percentages include the carriers’ subsidiaries.

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- Definition

Tabular disclosure of long-lived assets, excluding financial instruments, long-term customer relationships of a financial institution, mortgage rights, deferred policy acquisition costs, and deferred tax assets, by geographic areas located in the entity's country of domicile and foreign countries in which the entity holds assets.

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Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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