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Segment and Geographic Information (Tables)

6 Months Ended

Jun. 30, 2025

Segment Reporting [Abstract]

Schedule of Reportable Segments

The results of our reportable segments are summarized for the periods presented below (in thousands):

			Three Months Ended  June 30,																		Six Months Ended  June 30,
			2025						2024												2025						2024
Medicare:
Total revenue			$	58,059					$	59,248											$	161,728					$	141,636
Variable marketing and advertising			(13,800)						(18,270)												(47,553)						(48,518)
Medicare CC&E			(25,078)						(25,685)												(59,547)						(55,634)
Cost of revenue			(36)						(89)												264						(232)
Medicare segment gross profit			$	19,145					$	15,204											$	54,892					$	37,252

			Three Months Ended  June 30,																		Six Months Ended  June 30,
			2025						2024												2025						2024
Employer and Individual:
Total revenue			$	2,723					$	6,608											$	12,173					$	17,184
Variable marketing and advertising			(717)						(698)												(1,907)						(1,474)
E&I CC&E			(2,201)						(2,135)												(4,381)						(4,412)
Cost of revenue			(62)						(93)												(154)						(211)
E&I segment gross profit (loss)			$	(257)					$	3,682											$	5,731					$	11,087

			Three Months Ended  June 30,																		Six Months Ended  June 30,
			2025						2024												2025						2024
Consolidated:
Total revenue			$	60,782					$	65,856											$	173,901					$	158,820
Variable marketing and advertising			(14,517)						(18,968)												(49,460)						(49,992)
Segment CC&E			(27,279)						(27,820)												(63,928)						(60,046)
Cost of revenue			(98)						(182)												110						(443)
Total segment gross profit			$	18,888					$	18,886											$	60,623					$	48,339

A reconciliation of our segment gross profit to the Condensed Consolidated Statements of Comprehensive Loss for the periods presented is as follows (in thousands):

			Three Months Ended  June 30,																		Six Months Ended  June 30,
			2025						2024												2025						2024
Total segment gross profit			$	18,888					$	18,886											$	60,623					$	48,339
Other marketing and advertising (1)			(6,810)						(7,633)												(13,264)						(15,085)
Other CC&E (2)			(631)						(731)												(1,203)						(1,406)
Technology and content			(11,354)						(13,044)												(23,955)						(26,349)
General and administrative			(21,582)						(22,402)												(38,892)						(42,021)
Impairment, restructuring and other charges			(1,555)						(3,035)												(1,555)						(9,348)
Interest expense			(2,348)						(2,849)												(4,996)						(5,658)
Other income, net			1,340						2,335												2,916						4,726
Loss before income taxes			$	(24,052)					$	(28,473)											$	(20,326)					$	(46,802)

__________

(1)Other marketing and advertising costs consist of fixed marketing and advertising, previously capitalized labor, depreciation and share-based compensation costs.

(2)Other CC&E costs consist of previously capitalized labor, depreciation and share-based compensation costs.

Schedule of Long Lived Assets by Geographical Areas

Long-lived assets by geographical area are summarized as follows (in thousands):

			June 30, 2025						December 31, 2024
United States			$	28,922					$	26,033
China			234						299
Total			$	29,156					$	26,332

Schedule of Revenue By Major Customers

Carriers representing 10% or more of our total revenue are summarized as follows. The majority of the revenue was from the Medicare segment. 

			Three Months Ended June 30,												Six Months Ended June 30,
			2025						2024						2025						2024
UnitedHealthcare (1)			27		%				18		%				25		%				16		%
Humana			23		%				29		%				23		%				27		%
Aetna (1)			12		%				18		%				13		%				21		%

____________

(1)Percentages include the carriers’ subsidiaries.

X

- Definition

Tabular disclosure of long-lived assets, excluding financial instruments, long-term customer relationships of a financial institution, mortgage rights, deferred policy acquisition costs, and deferred tax assets, by geographic areas located in the entity's country of domicile and foreign countries in which the entity holds assets.

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-Topic 280
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-Name Accounting Standards Codification
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Tabular disclosure of the extent of the entity's reliance on its major customers, if revenues from transactions with a single external customer amount to 10 percent or more of entity revenues, including the disclosure of that fact, the total amount of revenues from each such customer, and the identity of the reportable segment or segments reporting the revenues. The entity need not disclose the identity of a major customer or the amount of revenues that each segment reports from that customer. For these purposes, a group of companies known to the entity to be under common control is considered a single customer, and the federal government, a state government, a local government such as a county or municipality, or a foreign government is each considered a single customer.

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Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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