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Segment and Geographic Information (Tables) | 9 Months Ended
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Sep. 30, 2025
Segment Reporting [Abstract] |
Schedule of Reportable Segments | The results of our reportable segments are summarized for the periods presented below (in thousands):
| Three Months Ended September 30, |  |  |  | Nine Months Ended September 30, |  |
| 2025 |  | 2024 |  |  |  | 2025 |  | 2024 |  |
Medicare: |  |  |  |  |  |  |  |  |  |  |
Total revenue | $ | 49,932 |  |  | $ | 53,221 |  |  |  |  | $ | 211,660 |  |  | $ | 194,857 |  |  |
Variable marketing and advertising | (16,930) |  |  | (22,512) |  |  |  |  | (64,483) |  |  | (71,030) |  |  |
Medicare CC&E | (34,049) |  |  | (36,320) |  |  |  |  | (93,596) |  |  | (91,954) |  |  |
Cost of revenue | (106) |  |  | (13) |  |  |  |  | 158 |  |  | (245) |  |  |
Medicare segment gross profit (loss) | $ | (1,153) |  |  | $ | (5,624) |  |  |  |  | $ | 53,739 |  |  | $ | 31,628 |  |  |
| Three Months Ended September 30, |  |  |  | Nine Months Ended September 30, |  |
| 2025 |  | 2024 |  |  |  | 2025 |  | 2024 |  |
Employer and Individual: |  |  |  |  |  |  |  |  |  |  |
Total revenue | $ | 3,937 |  |  | $ | 5,188 |  |  |  |  | $ | 16,110 |  |  | $ | 22,372 |  |  |
Variable marketing and advertising | (723) |  |  | (936) |  |  |  |  | (2,630) |  |  | (2,410) |  |  |
E&I CC&E | (2,154) |  |  | (2,320) |  |  |  |  | (6,535) |  |  | (6,732) |  |  |
Cost of revenue | (87) |  |  | (89) |  |  |  |  | (241) |  |  | (300) |  |  |
E&I segment gross profit | $ | 973 |  |  | $ | 1,843 |  |  |  |  | $ | 6,704 |  |  | $ | 12,930 |  |  |
| Three Months Ended September 30, |  |  |  | Nine Months Ended September 30, |  |
| 2025 |  | 2024 |  |  |  | 2025 |  | 2024 |  |
Consolidated: |  |  |  |  |  |  |  |  |  |  |
Total revenue | $ | 53,869 |  |  | $ | 58,409 |  |  |  |  | $ | 227,770 |  |  | $ | 217,229 |  |  |
Variable marketing and advertising | (17,653) |  |  | (23,448) |  |  |  |  | (67,113) |  |  | (73,440) |  |  |
Segment CC&E | (36,203) |  |  | (38,640) |  |  |  |  | (100,131) |  |  | (98,686) |  |  |
Cost of revenue | (193) |  |  | (102) |  |  |  |  | (83) |  |  | (545) |  |  |
Total segment gross profit (loss) | $ | (180) |  |  | $ | (3,781) |  |  |  |  | $ | 60,443 |  |  | $ | 44,558 |  |  |
A reconciliation of our segment gross profit (loss) to the Condensed Consolidated Statements of Comprehensive Loss for the periods presented is as follows (in thousands):
| Three Months Ended September 30, |  |  |  | Nine Months Ended September 30, |  |  |  |
| 2025 |  | 2024 |  |  |  | 2025 |  | 2024 |  |  |  |
Total segment gross profit (loss) | $ | (180) |  |  | $ | (3,781) |  |  |  |  | $ | 60,443 |  |  | $ | 44,558 |  |  |  |  |
Other marketing and advertising (1) | (6,549) |  |  | (6,115) |  |  |  |  | (19,813) |  |  | (21,200) |  |  |  |  |
Other CC&E (2) | (611) |  |  | (681) |  |  |  |  | (1,814) |  |  | (2,087) |  |  |  |  |
Technology and content | (11,805) |  |  | (12,264) |  |  |  |  | (35,760) |  |  | (38,613) |  |  |  |  |
General and administrative | (21,925) |  |  | (20,297) |  |  |  |  | (60,817) |  |  | (62,318) |  |  |  |  |
Impairment, restructuring and other charges | (455) |  |  | (61) |  |  |  |  | (2,010) |  |  | (9,409) |  |  |  |  |
Interest expense | (2,384) |  |  | (2,859) |  |  |  |  | (7,380) |  |  | (8,517) |  |  |  |  |
Other income, net | 978 |  |  | 1,699 |  |  |  |  | 3,894 |  |  | 6,425 |  |  |  |  |
Loss before income taxes | $ | (42,931) |  |  | $ | (44,359) |  |  |  |  | $ | (63,257) |  |  | $ | (91,161) |  |  |  |  |
__________ (1)Other marketing and advertising costs consist of fixed marketing and advertising, previously capitalized labor, depreciation and share-based compensation costs. (2)Other CC&E costs consist of previously capitalized labor, depreciation and share-based compensation costs.
Schedule of Long Lived Assets by Geographical Areas | Long-lived assets by geographical area are summarized as follows (in thousands):
| September 30, 2025 |  | December 31, 2024
United States | $ | 30,690 |  |  | $ | 26,033 |
China | 365 |  |  | 299 |
Total | $ | 31,055 |  |  | $ | 26,332 |
Schedule of Revenue By Major Customers | Carriers representing 10% or more of our total revenue are summarized as follows. The majority of the revenue was from the Medicare segment.
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2025 |  | 2024 |  | 2025 |  | 2024
UnitedHealthcare (1) | 29 | % |  | 19 | % |  | 26 | % |  | 17 | %
Humana | 22 | % |  | 29 | % |  | 23 | % |  | 28 | %
Aetna (1) | 11 | % |  | 17 | % |  | 13 | % |  | 20 | %
____________ (1)Percentages include the carriers’ subsidiaries.

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- Definition Tabular disclosure of long-lived assets, excluding financial instruments, long-term customer relationships of a financial institution, mortgage rights, deferred policy acquisition costs, and deferred tax assets, by geographic areas located in the entity's country of domicile and foreign countries in which the entity holds assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 41 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-41 + Details
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- Definition Tabular disclosure of the extent of the entity's reliance on its major customers, if revenues from transactions with a single external customer amount to 10 percent or more of entity revenues, including the disclosure of that fact, the total amount of revenues from each such customer, and the identity of the reportable segment or segments reporting the revenues. The entity need not disclose the identity of a major customer or the amount of revenues that each segment reports from that customer. For these purposes, a group of companies known to the entity to be under common control is considered a single customer, and the federal government, a state government, a local government such as a county or municipality, or a foreign government is each considered a single customer. + References No definition available. + Details
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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-25 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 + Details
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