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Equity
9 Months Ended
Sep. 30, 2025
Stockholders' Equity Note [Abstract]  
Equity Equity
2024 Equity Incentive Plan – On June 18, 2025, upon approval at our annual meeting of stockholders, we amended and restated our 2024 Equity Plan (as amended and restated, the “A&R 2024 Equity Plan”) to reserve an additional 1,500,000 shares of our common stock. As of September 30, 2025, 1.9 million shares were issued pursuant to equity awards under the A&R 2024 Equity Plan.

Stock Repurchase Programs – We had no stock repurchase activity during the three and nine months ended September 30, 2025 or 2024 and had 10.7 million shares previously repurchased under our past repurchase programs. For accounting purposes, common stock repurchased under our stock repurchase programs is recorded based upon the settlement date of the applicable trade. Such repurchased shares are held in treasury and are presented using the cost method.
In addition, as of September 30, 2025 and 2024, we had 3.0 million and 2.5 million shares, respectively, in treasury that were previously surrendered by employees to satisfy tax withholding due in connection with the vesting of certain restricted stock units. As of September 30, 2025 and 2024, we had a total of 13.7 million and 13.2 million shares, respectively, held in treasury.

Stock-Based Compensation Expense – Our stock-based compensation expense is summarized by award types for the periods presented below (in thousands):
Three Months Ended
 September 30,
Nine Months Ended
 September 30,
2025202420252024
Restricted stock units
$3,115 $3,809 $9,424 $12,741 
Performance-based stock units619 378 1,565 1,252 
Common stock options121 292 438 1,035 
Employee stock purchase program67 — 160 97 
Total stock-based compensation expense$3,922 $4,479 $11,587 $15,125 
Related tax benefit recognized$947 $1,096 $2,793 $3,709 

The following table summarizes stock-based compensation expense by operating function for the periods presented (in thousands): 
 Three Months Ended
 September 30,
Nine Months Ended
 September 30,
 2025202420252024
Marketing and advertising$609 $437 $1,691 $1,792 
Customer care and enrollment339 452 935 1,487 
Technology and content666 845 2,034 2,598 
General and administrative2,308 2,745 6,927 9,248 
Total stock-based compensation expense$3,922 $4,479 $11,587 $15,125 
Amount capitalized for internal-use software96 196 344 576 
Total stock-based compensation$4,018 $4,675 $11,931 $15,701