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Revenue - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
 3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Disaggregation of Revenue [Line Items]        
Total revenue $ 53,869 $ 58,409 $ 227,770 $ 217,229
Medicare        
Disaggregation of Revenue [Line Items]        
Total revenue 41,583 42,618 178,118 161,700
Medicare | Medicare Advantage        
Disaggregation of Revenue [Line Items]        
Total revenue 37,713 39,463 150,963 143,627
Medicare | Medicare Supplement        
Disaggregation of Revenue [Line Items]        
Total revenue 2,309 2,312 24,199 11,835
Medicare | Medicare Part D        
Disaggregation of Revenue [Line Items]        
Total revenue 1,561 843 2,956 6,238
Individual and Family        
Disaggregation of Revenue [Line Items]        
Total revenue (189) 403 1,658 5,192
Individual and Family | Non-Qualified Health Plans        
Disaggregation of Revenue [Line Items]        
Total revenue (125) (199) 359 1,834
Individual and Family | Qualified Health Plans        
Disaggregation of Revenue [Line Items]        
Total revenue (64) 602 1,299 3,358
Ancillary        
Disaggregation of Revenue [Line Items]        
Total revenue 3,274 2,036 11,355 7,279
Ancillary | Short-term        
Disaggregation of Revenue [Line Items]        
Total revenue 890 544 1,622 1,975
Ancillary | Dental        
Disaggregation of Revenue [Line Items]        
Total revenue 128 531 2,384 1,932
Ancillary | Vision        
Disaggregation of Revenue [Line Items]        
Total revenue 215 392 1,236 1,383
Ancillary | Hospital Indemnity        
Disaggregation of Revenue [Line Items]        
Total revenue 1,870 269 5,556 1,017
Ancillary | Other        
Disaggregation of Revenue [Line Items]        
Total revenue 171 300 557 972
Small Business        
Disaggregation of Revenue [Line Items]        
Total revenue 2,251 2,268 7,982 8,447
Commission Bonus and Other        
Disaggregation of Revenue [Line Items]        
Total revenue 304 897 1,787 3,378
Total Commission Revenue        
Disaggregation of Revenue [Line Items]        
Total revenue 47,223 48,222 200,900 185,996
Other Revenue        
Disaggregation of Revenue [Line Items]        
Total revenue 6,646 10,187 26,870 31,233
Other Revenue | Sponsorship and Advertising Revenue        
Disaggregation of Revenue [Line Items]        
Total revenue 2,538 5,212 13,430 20,879
Other Revenue | Fee-based and Other Revenue        
Disaggregation of Revenue [Line Items]        
Total revenue 4,108 4,975 13,440 10,354
Total Net Commission Revenue from Members Approved in Prior Periods        
Disaggregation of Revenue [Line Items]        
Total revenue 12,203 1,198 $ 40,458 $ 15,167
Total Net Commission Revenue from Members Approved in Prior Periods | Non-Qualified Health Plans | Individual and Family        
Disaggregation of Revenue [Line Items]        
Total revenue (500) $ (600)    
Total Net Commission Revenue from Members Approved in Prior Periods | Qualified Health Plans | Individual and Family        
Disaggregation of Revenue [Line Items]        
Total revenue $ (300)