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Segment and Geographic Information - Schedule of Reportable Segments (Details) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2025	Sep. 30, 2024	Sep. 30, 2025	Sep. 30, 2024
Segment Reporting Information [Line Items]
Total revenue	$ 53,869	$ 58,409	$ 227,770	$ 217,229
Variable marketing and advertising	(17,653)	(23,448)	(67,113)	(73,440)
Medicare CC&E	(36,203)	(38,640)	(100,131)	(98,686)
Cost of revenue	(193)	(102)	(83)	(545)
Gross profit (loss)	(180)	(3,781)	60,443	44,558
Operating Segments | Medicare
Segment Reporting Information [Line Items]
Total revenue	49,932	53,221	211,660	194,857
Variable marketing and advertising	(16,930)	(22,512)	(64,483)	(71,030)
Medicare CC&E	(34,049)	(36,320)	(93,596)	(91,954)
Cost of revenue	(106)	(13)	158	(245)
Gross profit (loss)	(1,153)	(5,624)	53,739	31,628
Operating Segments | Employer and Individual
Segment Reporting Information [Line Items]
Total revenue	3,937	5,188	16,110	22,372
Variable marketing and advertising	(723)	(936)	(2,630)	(2,410)
Medicare CC&E	(2,154)	(2,320)	(6,535)	(6,732)
Cost of revenue	(87)	(89)	(241)	(300)
Gross profit (loss)	$ 973	$ 1,843	$ 6,704	$ 12,930

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