<SEC-DOCUMENT>0001157523-20-000081.txt : 20200117
<SEC-HEADER>0001157523-20-000081.hdr.sgml : 20200117
<ACCEPTANCE-DATETIME>20200117165102
ACCESSION NUMBER:		0001157523-20-000081
CONFORMED SUBMISSION TYPE:	SC 13D/A
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20200117
DATE AS OF CHANGE:		20200117
GROUP MEMBERS:		DAVID GEBBIA
GROUP MEMBERS:		GLORIA E. GEBBIA
GROUP MEMBERS:		JOHN M. GEBBIA
GROUP MEMBERS:		RICHARD GEBBIA

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			SIEBERT FINANCIAL CORP
		CENTRAL INDEX KEY:			0000065596
		STANDARD INDUSTRIAL CLASSIFICATION:	SECURITY BROKERS, DEALERS & FLOTATION COMPANIES [6211]
		IRS NUMBER:				111796714
		STATE OF INCORPORATION:			NY
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13D/A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-13628
		FILM NUMBER:		20534112

	BUSINESS ADDRESS:	
		STREET 1:		120 WALL STREET
		STREET 2:		25TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10005
		BUSINESS PHONE:		212-644-2400

	MAIL ADDRESS:	
		STREET 1:		120 WALL STREET
		STREET 2:		25TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10005

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MICHAELS J INC
		DATE OF NAME CHANGE:	19950221

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Kennedy Cabot Acquisition, LLC
		CENTRAL INDEX KEY:			0001683285
		IRS NUMBER:				813637561
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13D/A

	BUSINESS ADDRESS:	
		STREET 1:		24100 CALABASAS ROAD
		CITY:			CALABASAS
		STATE:			CA
		ZIP:			91302
		BUSINESS PHONE:		212-514-8369

	MAIL ADDRESS:	
		STREET 1:		24100 CALABASAS ROAD
		CITY:			CALABASAS
		STATE:			CA
		ZIP:			91302
</SEC-HEADER>
<DOCUMENT>
<TYPE>SC 13D/A
<SEQUENCE>1
<FILENAME>a52156348.htm
<DESCRIPTION>SIEBERT FINANCIAL CORP. SC 13D/A
<TEXT>
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    <div style="text-align: center; margin-right: 143.45pt; margin-left: 144.1pt; font-family: 'Times New Roman',Times,serif; font-size: 16pt; font-weight: bold;">&#160;UNITED STATES</div>
    <div style="text-align: center;"><font style="font-size: 16pt; font-weight: bold;">SECURITIES AND EXCHANGE COMMISSION</font> <br>
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    <div style="text-align: center; margin-right: 143.4pt; margin-left: 144.1pt; font-size: 12pt; font-weight: bold;">Washington, D.C. 20549</div>
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    <div style="text-align: center; margin-right: 143.4pt; margin-left: 144.1pt; font-family: 'Times New Roman',Times,serif; font-size: 16pt; font-weight: bold;">SCHEDULE 13D/A</div>
    <div>&#160;</div>
    <div style="text-align: center; margin-right: 143.4pt; margin-left: 144.1pt; font-weight: bold;">Under the Securities Exchange Act of 1934</div>
    <div>&#160; <br>
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    <div style="text-align: center; margin-right: 143.45pt; margin-left: 141.8pt;">(Amendment No. 12)</div>
    <div>&#160;</div>
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              <div style="text-align: center;"><font style="font-size: 16pt;">Siebert Financial Corp.</font> <br>
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              <div style="text-align: center;">(Name of Issuer) <br>
              </div>
            </td>
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          <td style="width: 100%; border-bottom: 2px solid rgb(0, 0, 0); text-align: center;">Common Stock, par value $0.01 per share <br>
          </td>
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          <td style="width: 100%; text-align: center;">(Title of Class of Securities) <br>
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    <div>&#160;</div>
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          <td style="width: 100%; border-bottom: 2px solid rgb(0, 0, 0); text-align: center;">826176 10 9 <br>
          </td>
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        <tr>
          <td style="width: 100%; text-align: center;">(CUSIP Number) <br>
          </td>
        </tr>

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          <td style="width: 100%; text-align: center;" rowspan="1">Gloria E. Gebbia <br>
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        <tr>
          <td style="width: 100%; text-align: center;" rowspan="1">Managing Member <br>
          </td>
        </tr>
        <tr>
          <td style="width: 100%; text-align: center;" rowspan="1">Kennedy Cabot Acquisition, LLC <br>
          </td>
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        <tr>
          <td style="width: 100%; text-align: center;" rowspan="1">24005 Ventura Blvd. Suite 200 Calabasas CA 91302 <br>
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        <tr>
          <td style="width: 100%; border-bottom: 2px solid rgb(0, 0, 0); text-align: center;">(212) 514-8369 <br>
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            <div style="text-align: center; margin-right: 190.65pt; margin-left: 191.5pt;">(Name, Address and Telephone Number of Person</div>
            <div style="text-align: center; margin-right: 190.65pt; margin-left: 191.5pt;">Authorized to Receive Notices and Communications)</div>
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            <div style="text-align: center; margin-right: 143.4pt; margin-left: 144.1pt;">January 7, 2020</div>
          </td>
        </tr>
        <tr>
          <td style="width: 100%; text-align: center;">(Date of Event which Requires Filing of this Statement) <br>
          </td>
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    <br>
    <div style="font-family: 'Times New Roman',Times,serif;">If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of &#167;&#167;240.13d-1(e),
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    <div>&#160;</div>
    <div style="text-align: justify; font-family: 'Times New Roman',Times,serif;"><font style="font-weight: bold;">Note</font>: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See
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    <div>&#160;</div>
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        <div style="text-align: justify; font-family: 'Times New Roman',Times,serif; text-indent: 0pt; margin-left: 45pt;">&#160;*<font style="width: 9pt; font-size: 1px; display: inline-block;" class="HorizontalTab"> </font>The remainder of this cover page
          shall be filled out for a reporting person&#8217;s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.</div>
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    <div>&#160;</div>
    <div style="text-align: justify; font-family: 'Times New Roman',Times,serif;">The information required on the remainder of this cover page shall not be deemed to be &#8220;filed&#8221; for the purpose of Section 18 of the Securities Exchange Act of 1934 (&#8220;Act&#8221;) or
      otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).</div>
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              <td style="width: 33%; vertical-align: top;">
                <div style="margin-left: 1pt;">CUSIP No. 826176 10 9</div>
              </td>
              <td style="width: 34%; vertical-align: top; text-align: center;">13D <br>
              </td>
              <td style="width: 33%; vertical-align: top; text-align: right;">&#160;Page 2 of 9</td>
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            <td style="width: 5%; vertical-align: top; text-align: center; border-top: 2px solid rgb(0, 0, 0);">1. <br>
            </td>
            <td style="width: 3%; vertical-align: top; border-top: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">NAMES OF REPORTING PERSONS<br>
            </td>
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          <tr>
            <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
            <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
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          <tr>
            <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
            <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">Kennedy Cabot Acquisition, LLC&#160; <br>
            </td>
          </tr>
          <tr>
            <td style="width: 5%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
            <td style="width: 3%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
            <td style="width: 92%; vertical-align: top; text-align: right; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
          </tr>
          <tr>
            <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">2. <br>
            </td>
            <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP<br>
            </td>
          </tr>
          <tr>
            <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
            <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">(see instructions)&#160; <br>
            </td>
          </tr>
          <tr>
            <td style="width: 5%; vertical-align: bottom;" rowspan="1">&#160;</td>
            <td style="width: 3%; vertical-align: bottom;" rowspan="1">(a)</td>
            <td style="width: 92%; vertical-align: bottom;" rowspan="1">&#9746; <br>
            </td>
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            <td style="width: 5%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
            <td style="width: 3%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">(b) <br>
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            <td style="width: 92%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#9744; <br>
            </td>
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          <tr>
            <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">3. <br>
            </td>
            <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">SEC USE ONLY&#160; <br>
            </td>
          </tr>
          <tr>
            <td style="width: 5%; vertical-align: top;" rowspan="1">&#160;</td>
            <td style="width: 3%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
            <td style="width: 92%; vertical-align: top; text-align: right;" rowspan="1">&#160;</td>
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            <td style="width: 5%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
            <td style="width: 3%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
            <td style="width: 92%; vertical-align: top; text-align: right; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
          </tr>
          <tr>
            <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">4. <br>
            </td>
            <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">SOURCE OF FUNDS (see instructions)&#160; <br>
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          </tr>
          <tr>
            <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
            <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
          </tr>
          <tr>
            <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
            <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">AF <br>
            </td>
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            <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">5. <br>
            </td>
            <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)&#160;&#160;&#160;&#160; &#9744;</td>
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          <tr>
            <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">6. <br>
            </td>
            <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">CITIZENSHIP OR PLACE OF ORGANIZATION&#160; <br>
            </td>
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            <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
            <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
          </tr>
          <tr>
            <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
            <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">Nevada <br>
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    <br>
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            <td style="width: 13%; vertical-align: top; text-align: center;">&#160;<br>
            </td>
            <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">7.<br>
            </td>
            <td style="vertical-align: top; width: 83%;" rowspan="1">SOLE VOTING POWER <br>
            </td>
          </tr>
          <tr>
            <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
            <td style="vertical-align: top; width: 4%;" rowspan="1">&#160;</td>
            <td style="vertical-align: top; width: 83%;" rowspan="1">&#160;</td>
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          <tr>
            <td style="width: 13%; vertical-align: top; padding-bottom: 2px;" rowspan="1">&#160;</td>
            <td style="width: 4%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
            <td style="width: 83%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">0 <br>
            </td>
          </tr>
          <tr>
            <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">&#160;NUMBER OF</td>
            <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">8.<br>
            </td>
            <td style="vertical-align: top; width: 83%;" rowspan="1">SHARED VOTING POWER <br>
            </td>
          </tr>
          <tr>
            <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">SHARES</td>
            <td style="vertical-align: top; width: 4%;" rowspan="1">&#160; <br>
            </td>
            <td style="vertical-align: top; width: 83%;" rowspan="1">&#160;</td>
          </tr>
          <tr>
            <td style="width: 13%; vertical-align: bottom; text-align: center; padding-bottom: 2px;" rowspan="1">BENEFICIALLY<br>
            </td>
            <td style="width: 4%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1"><br>
            </td>
            <td style="width: 83%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">
              <div>19,571,799</div>
              <font style="text-indent: 0px; font-size: 6pt;"> </font></td>
          </tr>
          <tr>
            <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">OWNED BY</td>
            <td style="vertical-align: top; text-indent: 9pt; width: 4%;" rowspan="1">9.&#160; <br>
            </td>
            <td style="vertical-align: top; width: 83%;" rowspan="1">SOLE DISPOSITIVE POWER <br>
            </td>
          </tr>
          <tr>
            <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">EACH<br>
            </td>
            <td style="width: 4%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
            <td style="width: 83%; vertical-align: top; text-align: right;" rowspan="1">&#160;</td>
          </tr>
          <tr>
            <td style="width: 13%; vertical-align: top; padding-bottom: 2px; text-align: center;" rowspan="1">REPORTING <br>
            </td>
            <td style="width: 4%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
            <td style="width: 83%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">0 <br>
            </td>
          </tr>
          <tr>
            <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">PERSON WITH</td>
            <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">10.<br>
            </td>
            <td style="vertical-align: top; width: 83%;" rowspan="1">SHARED DISPOSITIVE POWER <br>
            </td>
          </tr>
          <tr>
            <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
            <td style="vertical-align: top; width: 4%;" rowspan="1">&#160;</td>
            <td style="vertical-align: top; width: 83%;" rowspan="1">&#160;</td>
          </tr>
          <tr>
            <td style="width: 13%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
            <td style="vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0); width: 4%;" rowspan="1"><br>
            </td>
            <td style="vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0); width: 83%;" rowspan="1">
              <div>19,571,799</div>
            </td>
          </tr>

      </table>
      <div>
        <div>
          <div><br>
          </div>
          <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center;">11. <br>
                </td>
                <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON</td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">19,571,799</td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">12. <br>
                </td>
                <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES</td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">(see instructions)&#160; &#9744;</td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">13. <br>
                </td>
                <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)</td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top;" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                <td style="width: 92%; vertical-align: top; text-align: right;" rowspan="1">&#160;</td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">64.3%*&#160; <br>
                </td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">14. <br>
                </td>
                <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">TYPE OF REPORTING PERSON (see instructions)<br>
                </td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">OO</td>
              </tr>

          </table>
        </div>
      </div>
    </div>
    <div>
      <div>
        <div>
          <div style="text-align: justify; font-family: 'Times New Roman',Times,serif;">
            <div><br>
            </div>
            <div>
              <div style="text-align: left;">
                <div>* Percentage of class calculated based on 27,157,188 total outstanding shares of Common Stock as of November 13, 2019, as reported in the Issuer&#8217;s Quarterly Report on Form 10-Q for the period ending September 30, 2019, filed
                  with the Securities and Exchange Commission (&#8220;SEC&#8221;) on November 13, 2019, plus 3,298,774 shares of Common Stock to be issued pursuant to the terms of an Agreement and Plan of Merger, effective as of January 1, 2020, by and between Siebert
                  Financial Corp., StockCross Financial Services, Inc. (&#8220;StockCross&#8221;), and the shareholders of StockCross as reported in a Form 8-K filed January 7, 2020.</div>
              </div>
            </div>
          </div>
        </div>
      </div>
      <div><br>
      </div>
      <div style="clear: both; margin-top: 10pt; margin-bottom: 10pt;" id="DSPFPageBreakArea">
        <div style="page-break-after: always;" id="DSPFPageBreak">
          <hr noshade="noshade" style="border-width: 0px; clear: both; margin: 4px 0px; width: 100%; height: 2px; color: #000000; background-color: #000000;"></div>
      </div>
      <div>&#160;</div>
      <div>
        <div>
          <div>
            <hr noshade="noshade" align="center" style="height: 2px; color: #000000; background-color: #000000; text-align: center; margin-left: auto; margin-right: auto; border: none;"></div>
          <div>
            <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

                <tr>
                  <td style="width: 33%; vertical-align: top;">
                    <div style="margin-left: 1pt;">CUSIP No. 826176 10 9</div>
                  </td>
                  <td style="width: 34%; vertical-align: top; text-align: center;">13D <br>
                  </td>
                  <td style="width: 33%; vertical-align: top; text-align: right;">&#160;Page 3 of 9</td>
                </tr>

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          </div>
          <div><br>
          </div>
          <div><br>
          </div>
          <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center; border-top: 2px solid rgb(0, 0, 0);">1. <br>
                </td>
                <td style="width: 3%; vertical-align: top; border-top: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">NAMES OF REPORTING PERSONS<br>
                </td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">Gloria E. Gebbia <br>
                </td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                <td style="width: 92%; vertical-align: top; text-align: right; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">2. <br>
                </td>
                <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP<br>
                </td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">(see instructions)&#160; <br>
                </td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: bottom;" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: bottom;" rowspan="1">(a)</td>
                <td style="width: 92%; vertical-align: bottom;" rowspan="1">&#9746; <br>
                </td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">(b) <br>
                </td>
                <td style="width: 92%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#9744; <br>
                </td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">3. <br>
                </td>
                <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">SEC USE ONLY&#160; <br>
                </td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top;" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                <td style="width: 92%; vertical-align: top; text-align: right;" rowspan="1">&#160;</td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                <td style="width: 92%; vertical-align: top; text-align: right; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">4. <br>
                </td>
                <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">SOURCE OF FUNDS (see instructions)&#160; <br>
                </td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">PF <br>
                </td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">5. <br>
                </td>
                <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)&#160;&#160;&#160;&#160; &#9744;</td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">6. <br>
                </td>
                <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">CITIZENSHIP OR PLACE OF ORGANIZATION&#160; <br>
                </td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
              </tr>
              <tr>
                <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">Gloria E. Gebbia is a US Citizen <br>
                </td>
              </tr>

          </table>
        </div>
        <br>
        <div>
          <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

              <tr>
                <td style="width: 13%; vertical-align: top; text-align: center;">&#160;<br>
                </td>
                <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">7.<br>
                </td>
                <td style="vertical-align: top; width: 83%;" rowspan="1">SOLE VOTING POWER <br>
                </td>
              </tr>
              <tr>
                <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                <td style="vertical-align: top; width: 4%;" rowspan="1">&#160;</td>
                <td style="vertical-align: top; width: 83%;" rowspan="1">&#160;</td>
              </tr>
              <tr>
                <td style="width: 13%; vertical-align: top; padding-bottom: 2px;" rowspan="1">&#160;</td>
                <td style="width: 4%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                <td style="width: 83%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">7,849,615<font style="text-indent: 0px; font-size: 6pt;"></font> <br>
                </td>
              </tr>
              <tr>
                <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">&#160;NUMBER OF</td>
                <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">8.<br>
                </td>
                <td style="vertical-align: top; width: 83%;" rowspan="1">SHARED VOTING POWER <br>
                </td>
              </tr>
              <tr>
                <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">SHARES</td>
                <td style="vertical-align: top; width: 4%;" rowspan="1">&#160; <br>
                </td>
                <td style="vertical-align: top; width: 83%;" rowspan="1">&#160;</td>
              </tr>
              <tr>
                <td style="width: 13%; vertical-align: bottom; text-align: center; padding-bottom: 2px;" rowspan="1">BENEFICIALLY<br>
                </td>
                <td style="width: 4%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1"><br>
                </td>
                <td style="width: 83%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">19,571,799<font style="text-indent: 0px; font-size: 6pt;">&#160; <br>
                  </font></td>
              </tr>
              <tr>
                <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">OWNED BY</td>
                <td style="vertical-align: top; text-indent: 9pt; width: 4%;" rowspan="1">9.&#160; <br>
                </td>
                <td style="vertical-align: top; width: 83%;" rowspan="1">SOLE DISPOSITIVE POWER <br>
                </td>
              </tr>
              <tr>
                <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">EACH<br>
                </td>
                <td style="width: 4%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                <td style="width: 83%; vertical-align: top; text-align: right;" rowspan="1">&#160;</td>
              </tr>
              <tr>
                <td style="width: 13%; vertical-align: top; padding-bottom: 2px; text-align: center;" rowspan="1">REPORTING <br>
                </td>
                <td style="width: 4%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                <td style="width: 83%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">7,849,615<font style="text-indent: 0px; font-size: 6pt;"><br>
                  </font></td>
              </tr>
              <tr>
                <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">PERSON WITH</td>
                <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">10.<br>
                </td>
                <td style="vertical-align: top; width: 83%;" rowspan="1">SHARED DISPOSITIVE POWER <br>
                </td>
              </tr>
              <tr>
                <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                <td style="vertical-align: top; width: 4%;" rowspan="1">&#160;</td>
                <td style="vertical-align: top; width: 83%;" rowspan="1">&#160;</td>
              </tr>
              <tr>
                <td style="width: 13%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                <td style="vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0); width: 4%;" rowspan="1"><br>
                </td>
                <td style="vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0); width: 83%;" rowspan="1">19,571,799 <br>
                </td>
              </tr>

          </table>
          <div>
            <div>
              <div><br>
              </div>
              <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

                  <tr>
                    <td style="width: 5%; vertical-align: top; text-align: center;">11. <br>
                    </td>
                    <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON</td>
                  </tr>
                  <tr>
                    <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                    <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
                  </tr>
                  <tr>
                    <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                    <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">19,571,799</td>
                  </tr>
                  <tr>
                    <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">12. <br>
                    </td>
                    <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES</td>
                  </tr>
                  <tr>
                    <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                    <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">(see instructions)&#160; &#9744;</td>
                  </tr>
                  <tr>
                    <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">13. <br>
                    </td>
                    <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)</td>
                  </tr>
                  <tr>
                    <td style="width: 5%; vertical-align: top;" rowspan="1">&#160;</td>
                    <td style="width: 3%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                    <td style="width: 92%; vertical-align: top; text-align: right;" rowspan="1">&#160;</td>
                  </tr>
                  <tr>
                    <td style="width: 5%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                    <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">64.3%*&#160; <br>
                    </td>
                  </tr>
                  <tr>
                    <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">14. <br>
                    </td>
                    <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">TYPE OF REPORTING PERSON (see instructions)<br>
                    </td>
                  </tr>
                  <tr>
                    <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                    <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
                  </tr>
                  <tr>
                    <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                    <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">IN</td>
                  </tr>

              </table>
            </div>
          </div>
        </div>
        <div>
          <div>
            <div>&#160;<br>
              <div>
                <div>
                  <div style="text-align: justify; font-family: 'Times New Roman',Times,serif;">
                    <div><br>
                    </div>
                    <div>
                      <div style="text-align: left;">
                        <div>* Percentage of class calculated based on 27,157,188 total outstanding shares of Common Stock as of November 13, 2019, as reported in the Issuer&#8217;s Quarterly Report on Form 10-Q for the period ending September 30, 2019,
                          filed with the SEC on November 13, 2019, plus 3,298,774 shares of Common Stock to be issued pursuant to the terms of an Agreement and Plan of Merger, effective as of January 1, 2020, by and between Siebert Financial Corp.,
                          StockCross Financial Services, Inc. (&#8220;StockCross&#8221;), and the shareholders of StockCross as reported in a Form 8-K filed January 7, 2020.</div>
                      </div>
                    </div>
                  </div>
                </div>
              </div>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div>
      <div>&#160;</div>
      <div style="clear: both; margin-top: 10pt; margin-bottom: 10pt;" id="DSPFPageBreakArea">
        <div style="page-break-after: always;" id="DSPFPageBreak">
          <hr noshade="noshade" style="border-width: 0px; clear: both; margin: 4px 0px; width: 100%; height: 2px; color: #000000; background-color: #000000;"></div>
      </div>
      <div><br>
      </div>
    </div>
    <div>
      <div>
        <div>
          <div>
            <div>
              <hr noshade="noshade" align="center" style="height: 2px; color: #000000; background-color: #000000; text-align: center; margin-left: auto; margin-right: auto; border: none;"></div>
            <div>
              <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

                  <tr>
                    <td style="width: 33%; vertical-align: top;">
                      <div style="margin-left: 1pt;">CUSIP No. 826176 10 9</div>
                    </td>
                    <td style="width: 34%; vertical-align: top; text-align: center;">13D <br>
                    </td>
                    <td style="width: 33%; vertical-align: top; text-align: right;">&#160;Page 4 of 9</td>
                  </tr>

              </table>
            </div>
            <div><br>
            </div>
            <div><br>
            </div>
            <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

                <tr>
                  <td style="width: 5%; vertical-align: top; text-align: center; border-top: 2px solid rgb(0, 0, 0);">1. <br>
                  </td>
                  <td style="width: 3%; vertical-align: top; border-top: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">NAMES OF REPORTING PERSONS<br>
                  </td>
                </tr>
                <tr>
                  <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                  <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
                </tr>
                <tr>
                  <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                  <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">John M. Gebbia&#160; </td>
                </tr>
                <tr>
                  <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">2. <br>
                  </td>
                  <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP<br>
                  </td>
                </tr>
                <tr>
                  <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                  <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">(see instructions)&#160; <br>
                  </td>
                </tr>
                <tr>
                  <td style="width: 5%; vertical-align: bottom;" rowspan="1">&#160;</td>
                  <td style="width: 3%; vertical-align: bottom;" rowspan="1">(a)</td>
                  <td style="width: 92%; vertical-align: bottom;" rowspan="1">&#9746; <br>
                  </td>
                </tr>
                <tr>
                  <td style="width: 5%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                  <td style="width: 3%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">(b) <br>
                  </td>
                  <td style="width: 92%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#9744; <br>
                  </td>
                </tr>
                <tr>
                  <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">3. <br>
                  </td>
                  <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">SEC USE ONLY&#160; <br>
                  </td>
                </tr>
                <tr>
                  <td style="width: 5%; vertical-align: top;" rowspan="1">&#160;</td>
                  <td style="width: 3%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                  <td style="width: 92%; vertical-align: top; text-align: right;" rowspan="1">&#160;</td>
                </tr>
                <tr>
                  <td style="width: 5%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                  <td style="width: 3%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                  <td style="width: 92%; vertical-align: top; text-align: right; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                </tr>
                <tr>
                  <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">4. <br>
                  </td>
                  <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">SOURCE OF FUNDS (see instructions)&#160; <br>
                  </td>
                </tr>
                <tr>
                  <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                  <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
                </tr>
                <tr>
                  <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                  <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">PF <br>
                  </td>
                </tr>
                <tr>
                  <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">5. <br>
                  </td>
                  <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)&#160;&#160;&#160;&#160; &#9744;</td>
                </tr>
                <tr>
                  <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">6. <br>
                  </td>
                  <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">CITIZENSHIP OR PLACE OF ORGANIZATION&#160; <br>
                  </td>
                </tr>
                <tr>
                  <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                  <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
                </tr>
                <tr>
                  <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                  <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">John M. Gebbia is a US Citizen <br>
                  </td>
                </tr>

            </table>
          </div>
          <br>
          <div>
            <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

                <tr>
                  <td style="width: 13%; vertical-align: top; text-align: center;">&#160;<br>
                  </td>
                  <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">7.<br>
                  </td>
                  <td style="vertical-align: top; width: 83%;" rowspan="1">SOLE VOTING POWER <br>
                  </td>
                </tr>
                <tr>
                  <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                  <td style="vertical-align: top; width: 4%;" rowspan="1">&#160;</td>
                  <td style="vertical-align: top; width: 83%;" rowspan="1">&#160;</td>
                </tr>
                <tr>
                  <td style="width: 13%; vertical-align: top; padding-bottom: 2px;" rowspan="1">&#160;</td>
                  <td style="width: 4%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                  <td style="width: 83%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">2,511,836<font style="text-indent: 0px; font-size: 6pt;">&#160;&#160;</font><font style="text-indent: 0px; font-size: 6pt;">&#160;</font> </td>
                </tr>
                <tr>
                  <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">&#160;NUMBER OF</td>
                  <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">8.<br>
                  </td>
                  <td style="vertical-align: top; width: 83%;" rowspan="1">SHARED VOTING POWER <br>
                  </td>
                </tr>
                <tr>
                  <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">SHARES</td>
                  <td style="vertical-align: top; width: 4%;" rowspan="1">&#160; <br>
                  </td>
                  <td style="vertical-align: top; width: 83%;" rowspan="1">&#160;</td>
                </tr>
                <tr>
                  <td style="width: 13%; vertical-align: bottom; text-align: center; padding-bottom: 2px;" rowspan="1">BENEFICIALLY<br>
                  </td>
                  <td style="width: 4%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1"><br>
                  </td>
                  <td style="width: 83%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">
                    <div>19,571,799</div>
                    <font style="text-indent: 0px; font-size: 6pt;"></font></td>
                </tr>
                <tr>
                  <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">OWNED BY</td>
                  <td style="vertical-align: top; text-indent: 9pt; width: 4%;" rowspan="1">9.&#160; <br>
                  </td>
                  <td style="vertical-align: top; width: 83%;" rowspan="1">SOLE DISPOSITIVE POWER <br>
                  </td>
                </tr>
                <tr>
                  <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">EACH<br>
                  </td>
                  <td style="width: 4%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                  <td style="width: 83%; vertical-align: top; text-align: right;" rowspan="1">&#160;</td>
                </tr>
                <tr>
                  <td style="width: 13%; vertical-align: top; padding-bottom: 2px; text-align: center;" rowspan="1">REPORTING <br>
                  </td>
                  <td style="width: 4%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                  <td style="width: 83%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">2,511,836<font style="text-indent: 0px; font-size: 6pt;">&#160;</font><font style="text-indent: 0px; font-size: 6pt;">&#160; </font></td>
                </tr>
                <tr>
                  <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">PERSON WITH</td>
                  <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">10.<br>
                  </td>
                  <td style="vertical-align: top; width: 83%;" rowspan="1">SHARED DISPOSITIVE POWER <br>
                  </td>
                </tr>
                <tr>
                  <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                  <td style="vertical-align: top; width: 4%;" rowspan="1">&#160;</td>
                  <td style="vertical-align: top; width: 83%;" rowspan="1">&#160;</td>
                </tr>
                <tr>
                  <td style="width: 13%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                  <td style="vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0); width: 4%;" rowspan="1"><br>
                  </td>
                  <td style="vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0); width: 83%;" rowspan="1">19,571,799<br>
                  </td>
                </tr>

            </table>
            <div>
              <div>
                <div><br>
                </div>
                <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;">11. <br>
                      </td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">19,571,799</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">12. <br>
                      </td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">(see instructions)&#160; &#9744;</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">13. <br>
                      </td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top;" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="width: 92%; vertical-align: top; text-align: right;" rowspan="1">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">64.3%*&#160; <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">14. <br>
                      </td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">TYPE OF REPORTING PERSON (see instructions)<br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">IN</td>
                    </tr>

                </table>
              </div>
            </div>
          </div>
          <div>
            <div>
              <div>&#160; <br>
                <div>
                  <div style="text-align: justify;">
                    <div style="text-align: left;">* Percentage of class calculated based on 27,157,188 total outstanding shares of Common Stock as of November 13, 2019, as reported in the
                      Issuer&#8217;s Quarterly Report on Form 10-Q for the period ending September 30, 2019, filed with the SEC on November 13, 2019, plus 3,298,774 shares of Common Stock to be issued pursuant to the terms of an Agreement and Plan of Merger,
                      effective as of January 1, 2020, by and between Siebert Financial Corp., StockCross Financial Services, Inc. (&#8220;StockCross&#8221;), and the shareholders of StockCross as reported in a Form 8-K filed January 7, 2020</div>
                  </div>
                </div>
              </div>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div> </div>
    <div>
      <div><br>
      </div>
      <div id="DSPFPageBreakArea" style="clear: both; margin-top: 10pt; margin-bottom: 10pt;">
        <div id="DSPFPageBreak" style="page-break-after: always;">
          <hr noshade="noshade" style="border-width: 0px; clear: both; margin: 4px 0px; width: 100%; height: 2px; color: #000000; background-color: #000000;"></div>
      </div>
      <div>
        <div>
          <div><br>
          </div>
        </div>
        <div>
          <div>
            <div>
              <div>
                <div>
                  <hr noshade="noshade" align="center" style="height: 2px; color: #000000; background-color: #000000; text-align: center; margin-left: auto; margin-right: auto; border: none;"></div>
                <div>
                  <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

                      <tr>
                        <td style="width: 33%; vertical-align: top;">
                          <div style="margin-left: 1pt;">CUSIP No. 826176 10 9</div>
                        </td>
                        <td style="width: 34%; vertical-align: top; text-align: center;">13D <br>
                        </td>
                        <td style="width: 33%; vertical-align: top; text-align: right;">&#160;Page 5 of 9</td>
                      </tr>

                  </table>
                </div>
                <div><br>
                </div>
                <div><br>
                </div>
                <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center; border-top: 2px solid rgb(0, 0, 0);">1. <br>
                      </td>
                      <td style="width: 3%; vertical-align: top; border-top: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">NAMES OF REPORTING PERSONS<br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">Richard Gebbia&#160; </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">2. <br>
                      </td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP<br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">(see instructions)&#160; <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: bottom;" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: bottom;" rowspan="1">(a)</td>
                      <td style="width: 92%; vertical-align: bottom;" rowspan="1">&#9746; <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">(b) <br>
                      </td>
                      <td style="width: 92%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#9744; <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">3. <br>
                      </td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">SEC USE ONLY&#160; <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top;" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="width: 92%; vertical-align: top; text-align: right;" rowspan="1">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 92%; vertical-align: top; text-align: right; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">4. <br>
                      </td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">SOURCE OF FUNDS (see instructions)&#160; <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">PF <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">5. <br>
                      </td>
                      <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)&#160;&#160;&#160;&#160; &#9744;</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">6. <br>
                      </td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">CITIZENSHIP OR PLACE OF ORGANIZATION&#160; <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">Richard Gebbia is a US Citizen <br>
                      </td>
                    </tr>

                </table>
              </div>
              <br>
              <div>
                <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center;">&#160;<br>
                      </td>
                      <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">7.<br>
                      </td>
                      <td style="vertical-align: top; width: 83%;" rowspan="1">SOLE VOTING POWER <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="vertical-align: top; width: 4%;" rowspan="1">&#160;</td>
                      <td style="vertical-align: top; width: 83%;" rowspan="1">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; padding-bottom: 2px;" rowspan="1">&#160;</td>
                      <td style="width: 4%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 83%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">3,388,314<font style="text-indent: 0px; font-size: 6pt;">&#160;&#160;</font><font style="text-indent: 0px; font-size: 6pt;">&#160;</font><font style="text-indent: 0px; font-size: 6pt;">&#160;</font> </td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">&#160;NUMBER OF</td>
                      <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">8.<br>
                      </td>
                      <td style="vertical-align: top; width: 83%;" rowspan="1">SHARED VOTING POWER <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">SHARES</td>
                      <td style="vertical-align: top; width: 4%;" rowspan="1">&#160; <br>
                      </td>
                      <td style="vertical-align: top; width: 83%;" rowspan="1">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: bottom; text-align: center; padding-bottom: 2px;" rowspan="1">BENEFICIALLY<br>
                      </td>
                      <td style="width: 4%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1"><br>
                      </td>
                      <td style="width: 83%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">
                        <div>19,571,799</div>
                        <font style="text-indent: 0px; font-size: 6pt;"></font></td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">OWNED BY</td>
                      <td style="vertical-align: top; text-indent: 9pt; width: 4%;" rowspan="1">9.&#160; <br>
                      </td>
                      <td style="vertical-align: top; width: 83%;" rowspan="1">SOLE DISPOSITIVE POWER <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">EACH<br>
                      </td>
                      <td style="width: 4%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="width: 83%; vertical-align: top; text-align: right;" rowspan="1">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; padding-bottom: 2px; text-align: center;" rowspan="1">REPORTING <br>
                      </td>
                      <td style="width: 4%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 83%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">3,388,314<font style="text-indent: 0px; font-size: 6pt;">&#160;&#160;</font><font style="text-indent: 0px; font-size: 6pt;">&#160;</font><font style="text-indent: 0px; font-size: 6pt;">&#160; </font></td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">PERSON WITH</td>
                      <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">10.<br>
                      </td>
                      <td style="vertical-align: top; width: 83%;" rowspan="1">SHARED DISPOSITIVE POWER <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="vertical-align: top; width: 4%;" rowspan="1">&#160;</td>
                      <td style="vertical-align: top; width: 83%;" rowspan="1">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0); width: 4%;" rowspan="1"><br>
                      </td>
                      <td style="vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0); width: 83%;" rowspan="1">19,571,799 <br>
                      </td>
                    </tr>

                </table>
                <div>
                  <div>
                    <div><br>
                    </div>
                    <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center;">11. <br>
                          </td>
                          <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON</td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                          <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                          <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">19,571,799</td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">12. <br>
                          </td>
                          <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES</td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                          <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">(see instructions)&#160; &#9744;</td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">13. <br>
                          </td>
                          <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)</td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top;" rowspan="1">&#160;</td>
                          <td style="width: 3%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                          <td style="width: 92%; vertical-align: top; text-align: right;" rowspan="1">&#160;</td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                          <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">64.3%*&#160; <br>
                          </td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">14. <br>
                          </td>
                          <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">TYPE OF REPORTING PERSON (see instructions)<br>
                          </td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                          <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                          <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">IN</td>
                        </tr>

                    </table>
                  </div>
                </div>
              </div>
              <div>
                <div>
                  <div>&#160; </div>
                  <div style="text-align: justify;">
                    <div style="text-align: left;">* Percentage of class calculated based on 27,157,188 total outstanding shares of Common Stock as of November 13, 2019, as reported in the
                      Issuer&#8217;s Quarterly Report on Form 10-Q for the period ending September 30, 2019, filed with the SEC on November 13, 2019, plus 3,298,774 shares of Common Stock to be issued pursuant to the terms of an Agreement and Plan of Merger,
                      effective as of January 1, 2020, by and between Siebert Financial Corp., StockCross Financial Services, Inc. (&#8220;StockCross&#8221;), and the shareholders of StockCross as reported in a Form 8-K filed January 7, 2020</div>
                  </div>
                </div>
              </div>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div>
      <div> </div>
    </div>
    <div>
      <div><br>
      </div>
      <div id="DSPFPageBreakArea" style="clear: both; margin-top: 10pt; margin-bottom: 10pt;">
        <div id="DSPFPageBreak" style="page-break-after: always;">
          <hr noshade="noshade" style="border-width: 0px; clear: both; margin: 4px 0px; width: 100%; height: 2px; color: #000000; background-color: #000000;"></div>
      </div>
      <div>&#160;
        <div>
          <div>
            <div>
              <div>
                <div>
                  <hr noshade="noshade" align="center" style="height: 2px; color: #000000; background-color: #000000; text-align: center; margin-left: auto; margin-right: auto; border: none;"></div>
                <div>
                  <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

                      <tr>
                        <td style="width: 33%; vertical-align: top;">
                          <div style="margin-left: 1pt;">CUSIP No. 826176 10 9</div>
                        </td>
                        <td style="width: 34%; vertical-align: top; text-align: center;">13D <br>
                        </td>
                        <td style="width: 33%; vertical-align: top; text-align: right;">&#160;Page 6 of 9</td>
                      </tr>

                  </table>
                </div>
                <div><br>
                </div>
                <div><br>
                </div>
                <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center; border-top: 2px solid rgb(0, 0, 0);">1. <br>
                      </td>
                      <td style="width: 3%; vertical-align: top; border-top: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">NAMES OF REPORTING PERSONS<br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">David Gebbia&#160; </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">2. <br>
                      </td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP<br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">(see instructions)&#160; <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: bottom;" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: bottom;" rowspan="1">(a)</td>
                      <td style="width: 92%; vertical-align: bottom;" rowspan="1">&#9746; <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">(b) <br>
                      </td>
                      <td style="width: 92%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#9744; <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">3. <br>
                      </td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">SEC USE ONLY&#160; <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top;" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="width: 92%; vertical-align: top; text-align: right;" rowspan="1">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 92%; vertical-align: top; text-align: right; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">4. <br>
                      </td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">SOURCE OF FUNDS (see instructions)&#160; <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">PF <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">5. <br>
                      </td>
                      <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)&#160;&#160;&#160;&#160; &#9744;</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">6. <br>
                      </td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">CITIZENSHIP OR PLACE OF ORGANIZATION&#160; <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">David Gebbia is a US Citizen <br>
                      </td>
                    </tr>

                </table>
              </div>
              <br>
              <div>
                <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center;">&#160;<br>
                      </td>
                      <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">7.<br>
                      </td>
                      <td style="vertical-align: top; width: 83%;" rowspan="1">SOLE VOTING POWER <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="vertical-align: top; width: 4%;" rowspan="1">&#160;</td>
                      <td style="vertical-align: top; width: 83%;" rowspan="1">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; padding-bottom: 2px;" rowspan="1">&#160;</td>
                      <td style="width: 4%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 83%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">1,783,514<font style="text-indent: 0px; font-size: 6pt;">&#160;</font><font style="text-indent: 0px; font-size: 6pt;">&#160;&#160;</font><font style="text-indent: 0px; font-size: 6pt;">&#160;</font><font style="text-indent: 0px; font-size: 6pt;">&#160;</font> </td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">&#160;NUMBER OF</td>
                      <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">8.<br>
                      </td>
                      <td style="vertical-align: top; width: 83%;" rowspan="1">SHARED VOTING POWER <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">SHARES</td>
                      <td style="vertical-align: top; width: 4%;" rowspan="1">&#160; <br>
                      </td>
                      <td style="vertical-align: top; width: 83%;" rowspan="1">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: bottom; text-align: center; padding-bottom: 2px;" rowspan="1">BENEFICIALLY<br>
                      </td>
                      <td style="width: 4%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1"><br>
                      </td>
                      <td style="width: 83%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">19,571,799<font style="text-indent: 0px; font-size: 6pt;"><br>
                        </font></td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">OWNED BY</td>
                      <td style="vertical-align: top; text-indent: 9pt; width: 4%;" rowspan="1">9.&#160; <br>
                      </td>
                      <td style="vertical-align: top; width: 83%;" rowspan="1">SOLE DISPOSITIVE POWER <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">EACH<br>
                      </td>
                      <td style="width: 4%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="width: 83%; vertical-align: top; text-align: right;" rowspan="1">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; padding-bottom: 2px; text-align: center;" rowspan="1">REPORTING <br>
                      </td>
                      <td style="width: 4%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="width: 83%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">1,783,514</td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">PERSON WITH</td>
                      <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">10.<br>
                      </td>
                      <td style="vertical-align: top; width: 83%;" rowspan="1">SHARED DISPOSITIVE POWER <br>
                      </td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                      <td style="vertical-align: top; width: 4%;" rowspan="1">&#160;</td>
                      <td style="vertical-align: top; width: 83%;" rowspan="1">&#160;</td>
                    </tr>
                    <tr>
                      <td style="width: 13%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                      <td style="vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0); width: 4%;" rowspan="1"><br>
                      </td>
                      <td style="vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0); width: 83%;" rowspan="1">19,571,799<br>
                      </td>
                    </tr>

                </table>
                <div>
                  <div>
                    <div><br>
                    </div>
                    <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center;">11. <br>
                          </td>
                          <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON</td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                          <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                          <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">19,571,799<br>
                          </td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">12. <br>
                          </td>
                          <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES</td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                          <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">(see instructions)&#160; &#9744;</td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">13. <br>
                          </td>
                          <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)</td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top;" rowspan="1">&#160;</td>
                          <td style="width: 3%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                          <td style="width: 92%; vertical-align: top; text-align: right;" rowspan="1">&#160;</td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                          <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">64.3%*&#160; <br>
                          </td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">14. <br>
                          </td>
                          <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">TYPE OF REPORTING PERSON (see instructions)<br>
                          </td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
                          <td style="width: 3%; vertical-align: top;" rowspan="1" colspan="2">&#160;</td>
                        </tr>
                        <tr>
                          <td style="width: 5%; vertical-align: top; text-align: center; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">&#160;</td>
                          <td style="width: 3%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1" colspan="2">IN</td>
                        </tr>

                    </table>
                  </div>
                </div>
              </div>
              <div>
                <div>
                  <div>&#160; </div>
                </div>
              </div>
            </div>
          </div>
        </div>
      </div>
      <div style="text-align: justify;">&#160;*&#160; Percentage of class calculated based on 27,157,188 total outstanding shares of Common Stock as of November 13, 2019, as reported in the Issuer&#8217;s Quarterly Report on Form 10-Q for the period ending September 30,
        2019, filed with the SEC on November 13, 2019, plus 3,298,774 shares of Common Stock to be issued pursuant to the terms of an Agreement and Plan of Merger, effective as of January 1, 2020, by and between Siebert Financial Corp., StockCross
        Financial Services, Inc. (&#8220;StockCross&#8221;), and the shareholders of StockCross as reported in a Form 8-K filed January 7, 2020</div>
    </div>
    <div>
      <div> </div>
    </div>
    <div><br>
    </div>
    <div style="clear: both; margin-top: 10pt; margin-bottom: 10pt;" id="DSPFPageBreakArea">
      <div style="page-break-after: always;" id="DSPFPageBreak">
        <hr noshade="noshade" style="border-width: 0px; clear: both; margin: 4px 0px; width: 100%; height: 2px; color: #000000; background-color: #000000;"></div>
    </div>
    <div>&#160;
      <div>
        <div>
          <div>
            <div>
              <div>
                <hr noshade="noshade" align="center" style="height: 2px; color: #000000; background-color: #000000; text-align: center; margin-left: auto; margin-right: auto; border: none;"></div>
              <div>
                <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

                    <tr>
                      <td style="width: 33%; vertical-align: top;">
                        <div style="margin-left: 1pt;">CUSIP No. 826176 10 9</div>
                      </td>
                      <td style="width: 34%; vertical-align: top; text-align: center;">13D <br>
                      </td>
                      <td style="width: 33%; vertical-align: top; text-align: right;">&#160;Page 7 of 9</td>
                    </tr>

                </table>
              </div>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div><br>
    </div>
    <div>&#160;</div>
    <div style="font-weight: bold;">Item 1. Security and Issuer.</div>
    <div>&#160;</div>
    <div style="text-align: justify; text-indent: 17.95pt; margin-left: 5.95pt; margin-top: 4.8pt;">This Amendment 12 to Schedule 13D (this "Amendment") amends Amendment 11 to Schedule 13D
      filed on January 10, 2020. Amendment 11 to Schedule 13D amended Amendment 10 to Schedule 13D filed on December 18, 2019. Amendment 10 amended Amendment 9 to Schedule 13D filed on September 30, 2019. Amendment 9 amended Amendment 8 to Schedule 13D
      filed on May 9, 2019. Amendment 8 amended Amendment 7 to Schedule 13D filed on April 4, 2019. Amendment 7 amended Amendment 6 to Schedule 13D filed on January 2, 2019. Amendment 6 amended Amendment 5 to Schedule 13D filed on September 11, 2018
      (&#8220;Amendment 5&#8221;).&#160; Amendment 5 amended the amended and restated Schedule 13D filed on April 25, 2018 as Amendment 4 (the &#8220;Amended and Restated Schedule 13D&#8221;), by Kennedy Cabot Acquisition, LLC, a Nevada limited liability company (&#8220;KCA&#8221;), Gloria E.
      Gebbia, the Managing Member of KCA, Richard Gebbia, David Gebbia and John M. Gebbia (each a &#8220;Reporting Person&#8221; and collectively, the &#8220;Reporting Persons&#8221;). The Amended and Restated Schedule 13D was filed by the Reporting Persons to amend and restate
      the Schedule 13D filed on December 21, 2016 (the &#8220;Original Schedule 13D&#8221;), as amended and supplemented by Amendment 1 filed on January 11, 2018, Amendment 2 filed on January 26, 2018, and Amendment 3 filed on February 26, 2018.</div>
    <div style="text-align: justify; text-indent: 17.95pt; margin-right: 5.45pt; margin-left: 5.95pt; margin-top: 9.65pt;">This Amendment is being filed by the Reporting Persons relating to the
      common stock, par value $0.01 per share (the &#8220;Common Stock&#8221;), of Siebert Financial Corp., a New York corporation (the &#8220;Issuer&#8221;), whose principal executive officers are located at 120 Wall Street, New York, NY 10005.</div>
    <div><br>
    </div>
    <div style="text-indent: 17.95pt; margin-left: 5.95pt;">The Reporting Persons are filing this Amendment to report the transfer by gift of shares of Common Stock between family members and various persons.</div>
    <div style="margin-top: 0.5pt;"><br>
    </div>
    <div style="text-align: justify; text-indent: 17.95pt; margin-right: 5.3pt; margin-left: 5.95pt;">This Amendment does not restate disclosures in the Amended and Restated Schedule 13D that
      are not being amended, and should be read in conjunction with the Amended and Restated Schedule 13D. Except as set forth herein, the Amended and Restated Schedule 13D is unmodified. All capitalized terms used herein which are not defined herein have
      the meanings given to such terms in the Amended and Restated Schedule 13D.</div>
    <div><br>
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                      <td style="width: 33%; vertical-align: top;">
                        <div style="margin-left: 1pt;">CUSIP No. 826176 10 9</div>
                      </td>
                      <td style="width: 34%; vertical-align: top; text-align: center;">13D <br>
                      </td>
                      <td style="width: 33%; vertical-align: top; text-align: right;">&#160;Page 8 of 9</td>
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    <div>&#160;<br>
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    &#160;
    <div style="font-weight: bold;">Item 5. Interest in Securities of the Issuer.</div>
    <div><br>
    </div>
    <div style="margin-left: 23.95pt;">Item 5 of Amendment 8 is hereby amended and restated as follows:</div>
    <div style="margin-top: 0.45pt;"><br>
    </div>
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            <td style="width: 46.95pt; vertical-align: top; align: right;">
              <div style="margin-left: 23.95pt;">(a)</div>
            </td>
            <td style="width: auto; vertical-align: top;">
              <div>As of the date hereof:</div>
            </td>
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    <div style="margin-top: 0.5pt;"><br>
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      <table cellspacing="0" cellpadding="0" id="ze65ff95d970840c695f0f2f0fa1c3278" class="DSPFListTable" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; text-align: left; color: #000000;">

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            <td style="width: 113.95pt; vertical-align: top; align: right;">
              <div style="margin-left: 77.95pt;">i.</div>
            </td>
            <td style="width: auto; vertical-align: top;">
              <div style="text-align: justify;">KCA beneficially owns 3,527,283 shares of Common Stock, representing approximately 11.6% of the outstanding Common Stock of the Issuer.</div>
            </td>
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      <table cellspacing="0" cellpadding="0" id="z6dd94ef42bd14e8c81ed8c976d276b2d" class="DSPFListTable" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; margin-top: 9.7pt; width: 100%; text-align: left; color: #000000;">

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            <td style="width: 113.95pt; vertical-align: top; align: right;">
              <div style="margin-left: 77.95pt; margin-top: 9.7pt;">ii.</div>
            </td>
            <td style="width: auto; vertical-align: top;">
              <div style="text-align: justify; margin-top: 9.7pt;">Gloria E. Gebbia is the Managing Member of KCA and, as such, can vote or direct the vote or dispose or direct the disposition
                of the shares of Common Stock owned by KCA, and (ii) Gloria E. Gebbia is the direct beneficial owner of 7,849,615 shares of Common Stock, representing approximately 25.8% of outstanding Common Stock of the Issuer, and she is the indirect
                beneficial owner of the shares owned by KCA and she may be deemed to share indirect beneficial ownership of a total of 8,194,901 additional shares of Issuer Common Stock, owned by family trusts and certain members of Gloria E. Gebbia&#8217;s
                family. Accordingly, Gloria E. Gebbia may be deemed to beneficially own, directly and indirectly, an aggregate of 19,571,799 shares of Common Stock, representing approximately 64.3% of the outstanding Common Stock of the Issuer.</div>
            </td>
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      <table cellspacing="0" cellpadding="0" id="zcbef23b92f1345058977d467d51a7cda" class="DSPFListTable" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; margin-top: 9.65pt; width: 100%; text-align: left; color: #000000;">

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            <td style="width: 113.95pt; vertical-align: top; align: right;">
              <div style="margin-left: 77.95pt; margin-top: 9.65pt;">iii.</div>
            </td>
            <td style="width: auto; vertical-align: top;">
              <div style="text-align: justify; margin-top: 9.65pt;">John M. Gebbia is the direct beneficial owner of 2,511,836 shares of Issuer Common Stock, representing approximately 8.2% of
                outstanding Common Stock of the Issuer and he may be deemed to share indirect beneficial ownership of a total of 24,000 additional shares of Issuer Common Stock, owned by certain family members.</div>
            </td>
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    </div>
    <div>
      <table cellspacing="0" cellpadding="0" id="ze9a8d2ad72194c3a9efc011b07f9954f" class="DSPFListTable" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; margin-top: 9.7pt; width: 100%; text-align: left; color: #000000;">

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            <td style="width: 113.95pt; vertical-align: top; align: right;">
              <div style="margin-left: 77.95pt; margin-top: 9.7pt;">iv.</div>
            </td>
            <td style="width: auto; vertical-align: top;">
              <div style="text-align: justify; margin-top: 9.7pt;">Richard Gebbia is the direct beneficial owner of 3,388,314 shares of Issuer Common Stock, representing approximately 11.1% of
                outstanding Common Stock of the Issuer and he may be deemed to share indirect beneficial ownership of a total of 335,000 additional shares of Issuer Common Stock, owned by certain family members.</div>
            </td>
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    </div>
    <div>
      <table cellspacing="0" cellpadding="0" id="zf49582a9919c4c2aa6b2234838abd3cb" class="DSPFListTable" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; margin-top: 9.7pt; width: 100%; text-align: left; color: #000000;">

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            <td style="width: 113.95pt; vertical-align: top; align: right;">
              <div style="margin-left: 77.95pt; margin-top: 9.7pt;">v.</div>
            </td>
            <td style="width: auto; vertical-align: top;">
              <div style="text-align: justify; margin-top: 9.7pt;">David Gebbia is the direct beneficial owner of 1,783,514 shares of Issuer Common Stock, representing approximately 5.9% of
                outstanding Common Stock of the Issuer and he may be deemed to share indirect beneficial ownership of a total of 35,800 additional shares of Issuer Common Stock, owned by certain family members.</div>
            </td>
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    </div>
    <div style="text-align: justify; margin-right: 5.25pt; margin-left: 41.95pt; margin-top: 9.75pt;">Each of KCA, John M. Gebbia, Richard Gebbia and David Gebbia, as a member of the &#8220;group&#8221;
      with the other Reporting Persons for the purposes of Section 13(d)(3) of the Securities Exchange Act of 1934, as amended, may be deemed to own beneficially of the shares of Common Stock directly or beneficially owned by the other Reporting Persons,
      which is, in the aggregate, 19,571,799 shares. Each of the Reporting Persons disclaims the beneficial ownership of such shares of Common Stock except to the extent of his or its pecuniary interest therein.</div>
    <div style="text-align: justify; margin-right: 5.25pt; margin-left: 41.95pt; margin-top: 9.75pt;">The percentage calculations in Item 5(a) are based on 27,157,188 total outstanding shares
      of Common Stock as of November 13, 2019, as reported in the Issuer&#8217;s Quarterly Report on Form 10-Q for the period ending September 30, 2019, filed with the Securities and Exchange Commission (&#8220;SEC&#8221;) on November 13, 2019, plus 3,298,774 shares of
      Common Stock to be issued pursuant to the terms of an Agreement and Plan of Merger, effective as of January 1, 2020, by and between Siebert Financial Corp., StockCross Financial Services, Inc. (&#8220;StockCross&#8221;), and the shareholders of StockCross as
      reported in a Form 8-K filed January 7, 2020.</div>
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              <div style="margin-left: 23.95pt;">(b)</div>
            </td>
            <td style="width: auto; vertical-align: top;">
              <div>The information contained in rows 7, 8, 9 and 10 on each of the cover pages of this Amendment is incorporated by reference in its entirety into this
                Item 5(b).</div>
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              <div style="margin-left: 23.95pt; margin-top: 9.7pt;">(c)</div>
            </td>
            <td style="width: auto; vertical-align: top;">
              <div style="margin-top: 9.7pt;">Except as otherwise described in this Amendment, the Reporting Persons have not effected any transactions in the Common Stock or
                other equity security of the Issuer during the last 60 days:</div>
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                      <td style="width: 33%; vertical-align: top;">
                        <div style="margin-left: 1pt;">CUSIP No. 826176 10 9</div>
                      </td>
                      <td style="width: 34%; vertical-align: top; text-align: center;">13D <br>
                      </td>
                      <td style="width: 33%; vertical-align: top; text-align: right;">&#160;Page 9 of 9</td>
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    <div>&#160;</div>
    <br>
    <div style="font-weight: bold; text-align: center;">&#160;SIGNATURE</div>
    <div>&#160;</div>
    <div style="text-indent: 9pt;">After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.</div>
    <div>&#160;</div>
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          <td style="width: 50%; vertical-align: top; text-indent: 9pt;">Dated: January 17, 2020 <br>
          </td>
          <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 46%;" rowspan="1">&#160;</td>
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          <td style="width: 50%; vertical-align: top; text-indent: 9pt;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 46%;" rowspan="1">&#160;</td>
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          <td style="width: 50%; vertical-align: top; text-indent: 9pt;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 46%;" rowspan="1">&#160;</td>
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          <td style="width: 50%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 4%;" rowspan="1" colspan="2">Kennedy Cabot Acquisition, LLC <br>
          </td>
        </tr>
        <tr>
          <td style="width: 50%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 4%;" rowspan="1" colspan="2">&#160;</td>
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          <td style="width: 50%; vertical-align: top; padding-bottom: 2px;" rowspan="1">&#160;</td>
          <td style="width: 4%; vertical-align: top; padding-bottom: 2px;" rowspan="1">By:&#160; <br>
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          <td style="width: 46%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">/s/ Gloria E. Gebbia <br>
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          <td style="width: 50%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 46%;" rowspan="1">Gloria E. Gebbia <br>
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          <td style="width: 50%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 4%;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 46%;" rowspan="1">Managing Member <br>
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          <td style="width: 50%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 4%;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 46%;" rowspan="1">&#160;</td>
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          <td style="width: 50%; vertical-align: bottom; text-align: center; padding-bottom: 2px;" rowspan="1">&#160;</td>
          <td style="width: 4%; vertical-align: bottom; padding-bottom: 2px;" rowspan="1">&#160;</td>
          <td style="width: 46%; vertical-align: bottom; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">/s/ Gloria E. Gebbia <br>
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          <td style="width: 50%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; text-indent: 9pt; width: 4%;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 46%;" rowspan="1">Gloria E. Gebbia <br>
          </td>
        </tr>
        <tr>
          <td style="width: 50%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
          <td style="width: 4%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
          <td style="width: 46%; vertical-align: top; text-align: right;" rowspan="1">&#160;</td>
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          <td style="width: 50%; vertical-align: top; padding-bottom: 2px; text-align: center;" rowspan="1">&#160;</td>
          <td style="width: 4%; vertical-align: top; text-align: center; padding-bottom: 2px;" rowspan="1">&#160;</td>
          <td style="width: 46%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">/s/ John M. Gebbia <br>
          </td>
        </tr>
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          <td style="width: 50%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 4%; text-indent: 9pt;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 46%;" rowspan="1">John M. Gebbia <br>
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          <td style="width: 50%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 4%;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 46%;" rowspan="1">&#160;</td>
        </tr>
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          <td style="width: 50%; vertical-align: top; text-align: center; padding-bottom: 2px;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 4%; padding-bottom: 2px;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0); width: 46%;" rowspan="1">/s/ Richard Gebbia&#160; <br>
          </td>
        </tr>
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          <td style="width: 50%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 4%;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 46%;" rowspan="1">Richard Gebbia <br>
          </td>
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        <tr>
          <td style="width: 50%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 4%;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 46%;" rowspan="1">&#160;</td>
        </tr>
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          <td style="width: 50%; vertical-align: top; text-align: center; padding-bottom: 2px;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 4%; padding-bottom: 2px;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 46%; border-bottom: 2px solid rgb(0, 0, 0);" rowspan="1">/s/ David Gebbia&#160; <br>
          </td>
        </tr>
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          <td style="width: 50%; vertical-align: top; text-align: center;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 4%;" rowspan="1">&#160;</td>
          <td style="vertical-align: top; width: 46%;" rowspan="1">David Gebbia <br>
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