DEF 14A 1 ny20034480x1_def14a.htm DEF 14A
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a)
of the Securities Exchange Act of 1934

|  |  | Filed by the Registrant |  |  | ☒
|  |  | Filed by a Party other than the Registrant |  |  | ☐

Check the appropriate box:

|  |  | ☐ |  |  | Preliminary Proxy Statement
|  |  | ☐ |  |  | Confidential, For Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
|  |  | ☒ |  |  | Definitive Proxy Statement
|  |  | ☐ |  |  | Definitive Additional Materials
|  |  | ☐ |  |  | Soliciting Material Under Rule 14a-12

Siebert Financial Corp.
(Name of Registrant as Specified In Its Charter)
(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

|  |  | ☒ |  |  | No fee required.
|  |  | ☐ |  |  | Fee paid previously with preliminary materials.
|  |  | ☐ |  |  | Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11.

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting: The Notice & Proxy Statement, Annual Report is/are available at www.proxyvote.com.

SIEBERT FINANCIAL CORP.
653 Collins Avenue
Miami Beach, FL 33139
(310) 385-1861
NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
TO BE HELD ON NOVEMBER 1, 2024
Dear Shareholders:
Notice is hereby given that Siebert Financial Corp., a New York corporation, (“Siebert”, or the “Company”) will hold its Annual Meeting of Shareholders (the “Annual Meeting”), on Friday, November 1, 2024, at 1:00 p.m. Eastern Daylight Time.
This year’s Annual Meeting will be a completely virtual meeting of shareholders, which will be conducted live via webcast. You may attend the webcast of the Annual Meeting via the Internet at www.virtualshareholdermeeting.com/SIEB2024 when you enter your 16-digit control number included with the Notice of Internet Availability or proxy card. For instructions on how to attend and participate in the Annual Meeting via the webcast, visit www.virtualshareholdermeeting.com/SIEB2024. You will be able to vote your shares while attending the Annual Meeting by following the instructions on the website.
The purpose of the Annual Meeting is as follows:

1. | Election of seven directors.

2. | Ratification of the appointment of Crowe LLP (“Crowe”) as our independent registered public accounting firm for fiscal 2024; and

3. | Consider any other matters that are properly presented at the Annual Meeting and any adjournment thereof.

You may vote at the Annual Meeting if you were a Siebert shareholder of record at the close of business on Friday, September 6, 2024.
Along with the attached Proxy Statement, we are also enclosing a copy of our Annual Report to Shareholders (the “Annual Report”), which includes our financial statements.
To assure your representation at the meeting, please vote by Internet or telephone or sign and mail the enclosed proxy as soon as possible. We have enclosed a return envelope, which requires no postage if mailed in the United States. Your proxy is being solicited by the Board of Directors. Shareholders who attend the Annual Meeting may revoke their proxy and vote their shares electronically.
PLEASE VOTE—YOUR VOTE IS IMPORTANT

|  |  | Andrew H. Reich
|  |  | Secretary

Miami Beach, FL
September 20, 2024
IMPORTANT NOTICE REGARDING INTERNET AVAILABILITY OF PROXY MATERIALS FOR THE 2024 ANNUAL MEETING:
This Notice and Proxy Statement, our Proxy Card and our Annual Report also are available at
www.proxyvote.com by entering the 16-digit control number found on the enclosed Proxy Card.

SIEBERT FINANCIAL CORP.
653 Collins Avenue
Miami Beach, FL 33139
(310) 385-1861
PROXY STATEMENT FOR THE 2024 ANNUAL MEETING OF
SHAREHOLDERS TO BE HELD ON NOVEMBER 1, 2024
INFORMATION ABOUT THE ANNUAL MEETING AND VOTING

Annual Meeting: |  |  | November 1, 2024 1:00 p.m. Eastern Daylight Time |  |  | www.virtualshareholdermeeting.com/SIEB2024
Record Date: |  |  | Close of business on Friday, September 6, 2024. If you were a shareholder at that time, you may vote at the meeting. Each share is entitled to one vote. On the record date, we had 40,120,936 shares of our common stock outstanding and entitled to vote. Of those shares, 16,960,323 shares are beneficially owned by members of the Gebbia family. Proxy materials are expected to be mailed or available to shareholders beginning on or about September 20, 2024.
Quorum: |  |  | The holders of one-third of the outstanding shares of our common stock, represented electronically or by proxy and entitled to vote, will constitute a quorum at the meeting. Abstentions and broker non-votes will be counted for purposes of determining the presence or absence of a quorum.
Agenda: |  |  | 1. |  |  | Election of seven directors
|  |  | 2. |  |  | Ratification of the appointment of Crowe as our independent registered public accounting firm for fiscal 2024; and
|  |  | 3. |  |  | Any other proper business. However, we currently are not aware of any other matters that will come before the Annual Meeting.
Attending the Annual Meeting: |  |  | This year’s Annual Meeting will be a completely virtual meeting of shareholders, which will be conducted live via webcast. You may attend the webcast of the meeting via the Internet at www.virtualshareholdermeeting.com/SIEB2024 when you enter your 16-digit control number included with the Notice of Internet Availability or proxy card. Instructions on how to attend and participate in the Annual Meeting via the webcast are posted at www.virtualshareholdermeeting.com/SIEB2024. You will be able to vote your shares while attending the Annual Meeting by following the instructions on the website.
Vote Required: |  |  | In the case of Proposal 1, the seven nominees for director who receive the most votes will be elected. If you withhold authority to vote for any nominee on your proxy card, your vote will not count either for or against the nominee and will have no effect on the outcome of the election. Abstentions and broker non-votes are not considered votes cast for the foregoing purpose and will therefore have no effect on the election of director nominees. In case of Proposal 2, the ratification of the appointment of our independent registered public accounting firm requires the affirmative vote of shareholders who hold a majority of our shares of common stock represented electronically or by proxy at the Annual Meeting and entitled to vote. Abstentions are not considered votes cast for the foregoing purpose and will therefore have no effect on the ratification of the appointment of our independent registered public accounting firm. Broker non-votes are not expected for Proposal 2 as stock exchange rules allow brokers, banks or other nominees to exercise discretionary voting authority on this “routine” proposal. If there were any broker non-votes with respect to Proposal 2 they would have no effect on the vote with respect to such proposal.

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Broker Non-votes: |  |  | “Broker non-votes” are shares held by brokers or nominees which are represented electronically or by proxy, but which are not voted on a particular matter because instructions have not been received from the beneficial owner. Under the rules of the Financial Industry Regulatory Authority (or “FINRA”), member brokers generally may not vote shares held by them in street name for customers unless they are permitted to do so under the rules of any national securities exchange of which they are a member. Under the rules of the New York Stock Exchange, New York Stock Exchange-member brokers who hold shares of our common stock in street name for their customers and have transmitted our proxy solicitation materials to their customers, but do not receive voting instructions from such customers, are not permitted to vote on non-routine matters. Broker non-votes count for quorum purposes, but we do not count broker non-votes as votes for or against any non-routine proposal. Under exchange rules, the Proposal 1 relating to the election of directors is deemed to be a non-routine matter with respect to which brokers and nominees may not exercise their voting discretion without receiving instructions from the beneficial owner of the shares. A bank, broker or other nominee will not be entitled to vote your shares on any “non-routine” matters, absent instructions from you. This year, the “non-routine” matters relate only to the election of directors Proposal 1. Proposal 2 (ratification of the appointment of our independent registered public accounting firm) is a matter we believe will be considered “routine.” Accordingly, we encourage you to provide voting instructions to your bank, broker or other nominee whether or not you plan to attend the Annual Meeting.
Proxies: |  |  | Please vote; your vote is important. Prompt return of your proxy will help avoid the costs of re-solicitation. Unless you tell us on the proxy card to vote differently, we will vote signed returned proxies “FOR” each of the Board of Directors’ nominees for director and “FOR” the ratification of the appointment of our independent registered public accounting firm. If any nominee cannot or will not serve as a director, your proxy will vote in accordance with his or her best judgment. At the time we began printing this proxy statement, we did not know of any matters that needed to be acted upon at the meeting other than those discussed in this proxy statement. However, if any additional matters are presented to the shareholders for action at the meeting, your proxy will vote in accordance with his or her best judgment.
Proxies Solicited By: |  |  | The Board of Directors. No additional compensation will be paid to directors, officers or employees for such solicitation. We have retained Broadridge to assist in the distribution of proxies for a fee estimated to be approximately $25,000, including estimated mailing and printing costs.
Revoking Your Proxy: |  |  | You may revoke your proxy before it is voted at the meeting. Proxies may be revoked if you:
|  |  | 1. |  |  | Deliver a signed, written revocation letter, dated later than the proxy, to Andrew H. Reich, Secretary, Siebert Financial Corp., 653 Collins Avenue, Miami Beach, FL 33139;
|  |  | 2. |  |  | Deliver a signed proxy, dated later than the first proxy, to Mr. Reich at the address above; or
|  |  | 3. |  |  | Virtually attend the Annual Meeting and vote electronically. Attending the meeting without doing more will not revoke your proxy.
Householding: |  |  | If you share an address with another shareholder, only one copy of our Annual Report and proxy statement is being delivered unless we have received contrary instructions from you. We will promptly deliver a separate copy of either document to any shareholder upon written or

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|  |  | oral request to our Secretary, Andrew H. Reich, at Siebert Financial Corp., 653 Collins Avenue, Miami Beach, FL 33139, telephone (310) 385-1861. If you share an address with another shareholder and (i) would like to receive multiple copies of the proxy statement or Annual Report in the future, or (ii) if you are receiving multiple copies and would like to receive only one copy per household in the future, please contact your bank, broker, or other nominee record holder, or you may contact us at the above address and phone number.
Your Comments: |  |  | Your comments about any aspects of our business are welcome. Although we may not respond on an individual basis, your comments help us to measure your satisfaction, and we may benefit from your suggestions.

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BOARD OF DIRECTORS
Our Board of Directors nominated the seven directors identified below for election at the Annual Meeting. All of the nominees for election as director are currently serving as our directors. All of the nominees have consented to be named and have indicated their intent to serve if elected. If elected, each director will hold office until the next annual meeting or until the director’s successor has been duly elected. All our directors, other than Gloria Gebbia, John J. Gebbia, and Andrew H. Reich are “independent directors” within the meaning of Rule 5605(a)(2) of The Nasdaq Stock Market (“Nasdaq”).
The names of our directors nominees, and certain information about each of them, are set forth below:

Nominees: |  |  | Gloria E. Gebbia Age 82 Director |  |  | Gloria E. Gebbia has served as a member of our Board of Directors since December 16, 2016. Gloria E. Gebbia is the managing manager of Kennedy Cabot Acquisition, LLC (“KCA”). Ms. Gebbia was an owner and a director of StockCross Financial Services, Inc. (“StockCross”). Additionally, Ms. Gebbia also serves as the President of Associates for Breast and Prostate Cancer Research, a non-profit organization that raises funds for the John Wayne Cancer Institute, which, under Ms. Gebbia’s leadership, has raised over $16 million for breast and prostate cancer research. Ms. Gebbia brings valuable experience to our Board of Directors from her roles at StockCross and in KCA.
|  |  | John J. Gebbia Age 86 Director, Chairman and Chief Executive Officer |  |  | John J. Gebbia has served as a member of our Board of Directors since June 1, 2020, and as our Chief Executive Officer and Chairman since May 24, 2023. From February 2017 to May 2020, John J. Gebbia served as a Special Advisor to the Board of Directors. John J. Gebbia commenced his employment in the brokerage industry in 1959. In 1962, Mr. Gebbia became Executive Vice President of Walston & Company. After becoming CEO of Jesup & Lamont, an institutional brokerage firm, Mr. Gebbia purchased the company in 1983. Thereafter, Mr. Gebbia owned and/or controlled various brokerage firms including Kennedy Cabot & Co., which was sold in 1997 to Toronto Dominion Bank for $160,000,000. We believe Mr. Gebbia’s experience from his role as our Chief Executive Officer as well as his extensive brokerage and executive experience in the brokerage industry qualifies him to serve on our Board of Directors.
|  |  | Charles A. Zabatta Age 82 Director |  |  | Charles A. Zabatta has served as a member of our Board of Directors since December 16, 2016. Charles A. Zabatta served as a consultant to StockCross from 2011 until 2016, acting as its head of Corporate Development. Mr. Zabatta has and continues to have a distinguished and successful career, predominately in the financial services industry, including holding various positions with the New York Stock Exchange, Paine Webber, Securities Settlement Corp., Josephthal Lyon & Ross, Kennedy Cabot & Co. and TD Waterhouse. Mr. Zabatta’s creative business skills have been instrumental in several acquisitions of small to midsize companies in various industries. Mr. Zabatta currently advises on capital raising,

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|  |  |  |  |  | general business structure and management. Previously, Mr. Zabatta has served as a member of the board of Knight Capital and Kennedy Cabot & Co. Currently, Mr. Zabatta serves on the board of Paraco Gas Corporation, a large privately held independent energy company in the Northeast. Mr. Zabatta holds a B.A. in Industrial Psychology from Iona College. We believe Mr. Zabatta’s extensive experience in the financial services industry, vast industry network, as well as his board expertise qualifies him to serve on our Board of Director.
|  |  | Francis V. Cuttita Age 56 Director |  |  | Francis V. Cuttita has served as a member of our Board of Directors since December 16, 2016. Francis V. Cuttita is a Senior Partner of Cuttita, LLP, a New York based law firm. Mr. Cuttita has over 27 years of practicing law in the areas of real estate and business transactions, media, sports and entertainment. Mr. Cuttita’s list of clients include Fortune 100 corporations, CEOs, hedge fund managers, legendary professional athletes, entertainment icons and Grammy award winning musicians. Mr. Cuttita also serves as an advisor to several national financial, insurance and sports businesses and is an active supporter and member of various nonprofit organizations. Mr. Cuttita graduated from Swarthmore College and received his law degree from Fordham University School of Law. We believe Mr. Cuttita’s legal experience qualifies him to serve on our Board of Directors.
|  |  | Andrew H. Reich Age 69 Director and Executive Vice President, Chief Operating Officer, Chief Financial Officer and Secretary |  |  | Andrew H. Reich has served on our Board of Directors since December 16, 2016. Andrew H. Reich has served as Executive Vice President, Chief Financial Officer, Secretary of the Company and Chief Executive Officer of Muriel Siebert & Co., Inc. (“MSCO”). Prior thereto, Andrew H. Reich served in a variety of executive positions with StockCross from 2002 until 2016. Mr. Reich has more than 30 years of experience in the financial industry, including more than 14 years as senior management of StockCross. Mr. Reich holds a M.B.A. from The University of Southern California and a B.B.A. from the Bernard Baruch College. Mr. Reich brings valuable experience to our Board of Directors from his role as our Executive Vice President, Chief Financial Officer, Secretary as well as his extensive experience in the financial industry.
|  |  | Jerry M. Schneider Age 79 Director |  |  | Jerry M. Schneider has served as a member of our Board of Directors and Chairman of the Audit Committee since December 29, 2016. Jerry M. Schneider is a certified public accountant and has over 40 years of relevant accounting experience. Mr. Schneider is licensed to practice public accounting in New York and Florida and is a member of the American Institute of Certified Public Accountants, the New York State Society of Certified Public Accountants and the Florida Institute of Certified Public Accountants. Mr. Schneider was the Managing Partner

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|  |  |  |  |  | of Schneider & Associates LLP, a CPA firm with approximately 20 professional staff and was the driving force in that firm’s growth and development until it merged with Marks Paneth LLP in 2008. From January 2011 to December 31, 2017, Mr. Schneider was a Partner Emeritus and Senior Consultant at Marks Paneth LLP. Mr. Schneider is also a member of the Board of Directors of Prometheum, Inc., a development stage blockchain based digital security platform. In 2018, Mr. Schneider was appointed to the Board of Directors and the Audit Committee of Fiduciary Trust International South (a subsidiary of Fiduciary Trust International, which is owned by Franklin Templeton). In December 2019, Mr. Schneider was elected to be the chairman of the Audit Committee and was appointed to the Board of Directors of the Trust Committee of Fiduciary Trust International South. Mr. Schneider’s practice was concentrated in the areas of business planning, high net worth individuals, manufacturing, retailing, securities broker-dealers, the hospitality industry, private educational institutions and estate planning. We believe Mr. Schneider’s significant accounting experience qualifies him to serve on our Board of Directors.
|  |  | Hocheol Shin Age 47 Director |  |  | Hocheol Shin has served on our Board of Directors since May 24, 2023. Hocheol Shin has over 15 years of experience working in global technology companies across various functions including strategy, investment, and engineering. He is currently the President of Kakaopay Securities Corporation (“Kakaopay Securities”). Before Kakaopay Securities, Mr. Shin was head of Kakaopay Corporation’s (“Kakaopay”) Payment Business Group and Corporate Developments Office, was Vice President of Kakao Corp., a Director and Head of Open Innovation at Samsung Electronics, and an Engagement Manager at McKinsey & Company. Mr. Shin received a B.S. in Electrical Engineering from Seoul National University and a Ph.D. in Electrical Engineering from Stanford University. We believe Hocheol Shin’s significant experience within technology and international business qualifies him to serve on our Board of Directors.

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CORPORATE GOVERNANCE

Board Meetings: |  |  | The Board of Directors held 17 special meetings during 2023. Each incumbent director attended at least 75% of his or her Board of Directors meetings and all of his or her committee meetings in 2023.
Director Independence: |  |  | Our common stock is listed on Nasdaq under the symbol “SIEB.” Nasdaq Listing Rules require that a majority of the members of a listed company’s board of directors be independent. In addition, the Nasdaq Listing Rules require that, subject to specified exceptions, each member of a listed company’s audit, compensation, and nominating committees be independent. Audit Committee members must also satisfy the independence criteria set forth in Rule 10A-3 under the Securities Exchange Act of 1934, as amended (the “Exchange Act”). In order to be considered independent for purposes of Rule 10A-3, a member of an audit committee of a listed company may not, other than in his or her capacity as a member of the audit committee, the board of directors, or any other board committee: accept, directly or indirectly, any consulting, advisory, or other compensatory fee from the listed company or any of its subsidiaries; or be an affiliated person of the listed company or any of its subsidiaries. Our Board of Directors undertook a review of its composition, the composition of its committees and the independence of our directors and considered whether any director has a material relationship with us that could compromise his or her ability to exercise independent judgment in carrying out his or her responsibilities. Based upon information requested from and provided by each non-employee director concerning his or her background, employment and affiliations, including family relationships, our Board of Directors has determined that none of our directors have relationships that would interfere with the exercise of independent judgment in carrying out the responsibilities of a director and that each of these directors is “independent” as that term is defined under the rules of Nasdaq and Rule 10A-3 and Rule 10C-1 under the Exchange Act, except for Mrs. Gebbia, Mr. Gebbia and Mr. Reich, which are not independent under Nasdaq’s independence standards.
Audit Committee of the Board of Directors: |  |  | The Audit Committee of our Board of Directors currently consists of Mr. Schneider, Chairman, Mr. Zabatta and Mr. Cuttita. The Board of Directors has determined that Mr. Schneider, Mr. Zabatta and Mr. Cuttita is each an “independent director” within the meaning of Rule 5605 (a)(2) of Nasdaq and within the meaning of the applicable rules and regulations of the SEC.
|  |  | The Audit Committee held 4 meetings during 2023.
|  |  | The Board of Directors has determined that Mr. Schneider qualifies as an “audit committee financial expert” under the applicable rules of the SEC.
|  |  | The Audit Committee was established to (i) assist the Board of Directors in its oversight responsibilities regarding the integrity of our financial statements, our compliance with legal and regulatory requirements and our auditor’s qualifications and independence, (ii) prepare the report of the Audit Committee contained herein, (iii) retain, consider the continued retention and terminate our independent auditors, (iv) approve audit and non-audit services performed by our independent auditors and (v) perform any other functions from time to time delegated by the Board of Directors. The Board of Directors has adopted a written charter for the Audit Committee, which is available on our website at www.siebert.com/investor-relation/shareholder-information.

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Compensation Committee of the Board of Directors: |  |  | The Compensation Committee of our Board of Directors consists of Mr. Zabatta and Mr. Cuttita. The Compensation Committee reviews and determines all forms of compensation provided to our executive officers and directors. The Compensation Committee administers an equity compensation benefit plan. The Board of Directors has adopted a written charter for the Compensation Committee, which is available on our website at www.siebert.com/investor-relation/shareholder-information. The Compensation Committee held no meetings during 2023 as we were transitioning to a non-controlled company during 2023.
|  |  | The Compensation Committee evaluates the performance of our executive officers in terms of our operating results and financial performance and determines their compensation in connection therewith.
|  |  | In accordance with general practice in the securities industry, our executive compensation includes base salaries and an annual discretionary cash bonus that are intended to align the financial interests of our executives with the returns to our shareholders.
|  |  | As part of its oversight of the Company’s executive compensation, the Compensation Committee considers the impact of the Company’s executive compensation, and the incentives created by the compensation awards that it administers, on the Company’s risk profile. In addition, the Compensation Committee reviews the Company’s compensation policies and procedures, including the incentives that they create and factors that may reduce the likelihood of excessive risk taking, to determine whether they present a significant risk to the Company.
Nominating Committee of the Board of Directors: |  |  | The Nominating Committee of the Board of Directors will consist of Mr. Zabatta and Mr. Cuttita. The Nominating Committee will be responsible for identifying, reviewing and evaluating individuals to serve as our directors, advising our Board of Directors with respect to its composition, procedures and committees, evaluating incumbent directors, and assessing the performance of management. The Board of Directors intends to adopt a written charter for the Nominating Committee, which will be available on our website at www.siebert.com/investor-relation/shareholder-information. The Nominating Committee did not meet in 2023 as we were transitioning to a non-controlled company during 2023. The Nominating Committee will evaluate nominees to our Board of Directors, which evaluation will apply to both new director candidates as well as incumbent directors, in the context of the current composition of our Board of Directors, the operating requirements of the Company and the long-term interests of shareholders. In conducting this assessment, the Nominating Committee will consider the criteria for director qualifications set by our Board of Directors, as well as diversity, age, skills, and such other factors as it deems appropriate to maintain a balance of knowledge, experience, effectiveness and capability. In the case of new director candidates, our Nominating Committee also will determine whether the nominee must be independent for Nasdaq purposes, which determination is based upon applicable Nasdaq listing standards, applicable SEC rules and regulations and the advice of counsel, if necessary. In addition, our Nominating Committee believes that a candidate for director should have certain minimum qualifications. Our Nominating Committee will generally consider such factors as: •   possessing relevant expertise upon which to be able to offer advice and guidance to management, including public company board experience;

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|  |  | •   having sufficient time to devote to our affairs; •   a reputation for personal integrity and ethics; •   demonstrated excellence in his or her field; •   the ability to work effectively with the other members of our Board of Directors; •   having the ability to exercise sound business judgment; and •   the commitment to rigorously represent the long-term interests of shareholders.
|  |  | Notwithstanding the foregoing, our Nominating Committee will reserve the right to modify these factors from time to time, taking into account the then current needs of our Board of Directors in an effort to maintain a balance of knowledge, experience and capability. Our Nominating Committee will consider and evaluate any candidate who is properly recommended by shareholders, identified by members of our Board of Directors or our executive officers, or, at the discretion of our Nominating Committee, an independent search firm. Stockholders may recommend director candidates for consideration by the Nominating Committee by writing to our Corporate Secretary at Siebert Financial Corp., 653 Collins Avenue, Miami Beach, FL 33139. A recommendation must be accompanied by a statement from the candidate that he or she would give favorable consideration to serving on our Board of Directors and should include sufficient biographical and other information concerning the candidate and his or her qualifications to permit the committee to make an informed decision as to whether further consideration of the candidate would be warranted.
Indemnification of Officers and Directors: |  |  | We indemnify our executive officers and directors to the extent permitted by applicable law against liabilities incurred as a result of their service to us and against liabilities incurred as a result of their service as directors of other corporations when serving at our request. We have a director’s and officer’s liability insurance policy, underwritten by American International Group, Inc. As to reimbursements by the insurer of our indemnification expenses, the policy has a $250,000 deductible; there is no deductible for covered liabilities of individual directors and officers.
Annual Shareholders Meeting Attendance Policy: |  |  | It is the policy of our Board of Directors that all of our directors are strongly encouraged to attend each annual shareholders meeting. All of our directors attended the 2023 Annual Meeting.
Code of Ethics: |  |  | We have adopted a Code of Ethics for Senior Financial Officers applicable to our chief executive officer, chief financial officer, treasurer, controller, principal accounting officer, and any of our other employees performing similar functions. A copy of the Code of Ethics for Senior Financial Officers is available on our website at www.siebert.com/investor-relation/shareholder-information.
Board Leadership Structure and Board of Directors: |  |  | On May 24, 2023, the Board of Directors appointed John J. Gebbia as Chairman of the Board and Chief Executive Officer. The Board of Directors believes that all of the directors will continue to participate in the full range of the Board of Director’s responsibilities with respect to its oversight of the Company’s management.

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|  |  | The Board of Directors intends to hold at least four regular meetings each year to consider and address matters involving the Company. The Board of Directors also may hold special meetings to address matters arising between regular meetings. These meetings may take place in person or by telephone. The independent directors also regularly meet in executive sessions outside the presence of management. The Board of Directors has access to legal counsel for consultation concerning any issues that may occur during or between regularly scheduled Board meetings. As discussed above, the Board has established an Audit Committee, a Compensation Committee and a Nominating Committee to assist the Board in performing its oversight responsibilities.
The Board of Directors’ Role in Risk Oversight: |  |  | Consistent with its responsibility for oversight of the Company, the Board of Directors, among other things, oversees risk management of the Company’s business affairs directly and through the committee structure that it has established. The principal risks associated with the Company are risks related to securities market volatility and the securities industry, lower price levels in the securities markets, intense competition in the brokerage industry, extensive government regulation, net capital requirements, customers’ failure to pay, an increase in volume on our systems or other events which could cause them to malfunction, reliance on information processing and communications systems, continuing changes in technology, dependence on the ability to attract and retain key personnel, the ability of our principal shareholder to control many key decisions and the potential that there may be no public market for our common stock, among other risks and uncertainties detailed in Part I, Item 1A – Risk Factors of our Form 10-K as well as in our other filings with the SEC.
|  |  | The Board of Directors’ role in the Company’s risk oversight process includes regular reports from senior management on areas of material risk to the Company, including operational, financial, legal, regulatory, strategic and reputational risks. The full Board of Directors (or the appropriate committee) receives these reports from management to identify and discuss such risks.
|  |  | The Board of Directors periodically reviews with management its strategies, techniques, policies and procedures designed to manage these risks. Under the overall supervision of the Board of Directors, management has implemented a variety of processes, procedures and controls to address these risks.
|  |  | The Board of Directors requires management to report to the full Board of Directors on a variety of matters at regular meetings of the Board of Directors and on an as-needed basis, including the performance and operations of the Company and other matters relating to risk management. The Audit Committee also receives reports from the Company’s independent registered public accounting firm on internal control and financial reporting matters. These reviews are conducted in conjunction with the Board of Directors’ risk oversight function and enable the Board of Directors to review and assess any material risks facing the Company.
Compensation Committee Interlocks and Insider Participation: |  |  | During 2023, none of our executive officers served as a member of the Board of Directors or Compensation Committee of any entity that had one or more of its executive officers serving as a member of our Board of Directors or Compensation Committee. Messrs. Zabatta and Cuttita, the members of the Compensation Committee, were not officers or employees of ours during 2023 or at any other time.
Family Relationships: |  |  | Mrs. Gebbia, our director, is the spouse of Mr. Gebbia, our Chief Executive Officer and Chairman of the Board of Directors. Except as disclosed, there are no family relationships between or among any of our directors and executive officers.

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Compliance with Section 16(a) of the Exchange Act |  |  | Section 16(a) of the Exchange Act requires our executive officers and directors and persons who beneficially own more than 10% of our common stock to file initial reports of ownership and reports of changes in ownership with the Securities and Exchange Commission (“SEC”). These executive officers, directors and shareholders are required by the SEC to furnish us with copies of all forms they file pursuant to Section 16(a).
|  |  | Based upon a review of Section 16(a) forms furnished to the Company, except as disclosed below, the Company believes that all applicable Section 16(a) filing requirements were met during the year ended December 31, 2023.
Delinquent Section 16(a) Reports |  |  | On June 28, 2023, Richard Gebbia, a member of a group that beneficially owns over 10% of the Company’s outstanding shares of common stock, reported on Form 4 certain acquisitions and dispositions of shares. Mr. Gebbia’s Form 4 was filed two days late due to an inadvertent mistake.
|  |  | On June 16, 2023, Hocheol Shin, our director, filed a Form 3 in connection with his appointment to the Board of Directors on May 24, 2023. Mr. Shin’s Form 3 was filed thirteen days late due to an inadvertent mistake.
Advisors to the Company |  |  | John M. Gebbia and Richard Gebbia, sons of Gloria E. Gebbia and John J. Gebbia, are Co-CEO’s of MSCO and serve as Registered Principals and associated persons of MSCO. Before the close of the acquisition of StockCross, they were also serving as executive officers and directors of StockCross. Both Richard Gebbia and John M. Gebbia have extensive experience in the securities industry and work with MSCO and senior management of the Company to identify cost saving opportunities and improvements to the business.
|  |  | John M. Gebbia has been in the brokerage industry in various capacities since 1990. Mr. Gebbia was the President and CEO of Kennedy Cabot & Co., from 1992 to 1997 when it was acquired by Toronto Dominion Bank. Thereafter he was active with various Gebbia family businesses. From 2007 to 2020, Mr. Gebbia was associated with StockCross, most recently as a Director and its Executive Vice President.
|  |  | Richard S. Gebbia has been in the brokerage industry since 1993. From 2007 to 2020, Mr. Gebbia was associated with StockCross in various capacities. Mr. Gebbia was the CEO and a Director of StockCross.
|  |  | David J. Gebbia has been in the brokerage industry since 1993. Mr. Gebbia is currently the President of the Company’s insurance subsidiary, Park Wilshire Companies, Inc. (“PW”).

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EXECUTIVE OFFICERS
Set forth below is certain information concerning the executive officers of the Company.

Name |  |  | Age |  |  | Position
John J. Gebbia |  |  | 85 |  |  | Chief Executive Officer, Chairman and Director From February 2017 to May 2020, John J. Gebbia served as a Special Advisor to the Board of Directors. John J. Gebbia commenced his employment in the brokerage industry in 1959. In 1962, Mr. Gebbia became Executive Vice President of Walston & Company. After becoming CEO of Jesup & Lamont, an institutional brokerage firm, Mr. Gebbia purchased the company in 1983. Thereafter, Mr. Gebbia owned and/or controlled various brokerage firms including Kennedy Cabot & Co., which was sold in 1997 to Toronto Dominion Bank for $160,000,000.

Name |  |  | Age |  |  | Position
Andrew H. Reich |  |  | 69 |  |  | Executive Vice President, Chief Operating Officer, Chief Financial Officer, Director and Secretary Andrew H. Reich has served as Executive Vice President, Chief Financial Officer and Secretary of the Company and Chief Executive Officer of MSCO. Prior thereto, Andrew H. Reich served in a variety of executive positions with StockCross from 2002 until 2016. Mr. Reich has more than 30 years of experience in the financial industry, including more than 14 years as senior management of StockCross. Mr. Reich holds a M.B.A. from The University of Southern California and a B.B.A. from the Bernard Baruch College.

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EXECUTIVE COMPENSATION
Summary Compensation Table
The following table shows, during the years ended December 31, 2023 and 2022, the annual compensation paid to or earned by our named executive officers.

Name and Principal Position |  |  | Year |  |  | Salary ($) |  |  | Bonus ($) |  |  | Stock Awards ($) |  |  | Option Awards ($) |  |  | Non-Equity Incentive Plan Compensation ($) |  |  | Non-Qualified Deferred Compensation Earnings ($) |  |  | All Other Compensation ($)(3) |  |  | Totals ($)
John J. Gebbia(1) Chief Executive Officer, Director and Chairman |  |  | 2023 |  |  | $292,000 |  |  | $200,000 |  |  | $— |  |  | — |  |  | — |  |  | — |  |  | $120,000 |  |  | $612,000
Andrew H. Reich(2) Executive Vice President, Chief Operating Officer, Chief Financial Officer, Director and Secretary |  |  | 2023 |  |  | $250,000 |  |  | $181,000 |  |  | $— |  |  | — |  |  | — |  |  | — |  |  | $120,000 |  |  | $551,000
| 2022 |  |  | $225,000 |  |  | $25,000 |  |  | $32,000 |  |  | — |  |  | — |  |  | — |  |  | $— |  |  | $282,000

(1) | Represents the dollar amount recognized for financial statement reporting in accordance with ASC Topic 718. Mr. Gebbia was named to the position of Chief Executive Officer effective May 24, 2023.

(2) | Represents the dollar amount recognized for financial statement reporting in accordance with ASC Topic 718. Mr. Reich was named to the positions of Executive Vice President, Chief Operating Officer and Chief Financial Officer effective December 16, 2016.

(3) | “All other compensation” for Mr. Gebbia and Mr. Reich is other compensation for services as a member of our Board of Directors for the years ended December 31, 2023 and 2022, respectively.

2021 Equity Incentive Plan
The purpose of the Siebert Financial Corp. 2021 Equity Incentive Plan (the “2021 Plan”) is to (a) enable the Company to attract and retain the types of employees, directors and other service providers who will contribute to the Company’s long term success; (b) provide incentives that align the interests of the participants with those of the shareholders of the Company; and (c) promote the success of the Company’s business.
One or more committees (each, a “Committee”) appointed by the Board of Directors (or its Compensation Committee) will administer the 2021 Plan. Unless the Board of Directors provides otherwise, the Compensation Committee will be the Committee. The Board of Directors may also at any time terminate the functions of the Committee and reassume all powers and authority previously delegated to the Committee. Except as otherwise determined by the Board of Directors, the Committee shall consist solely of two or more directors who qualify as “non-employee directors” under Rule 16b-3 of the Exchange Act.
Subject to the terms of the 2021 Plan, the Committee has the sole discretion to select the employees, directors and other service providers who will receive awards, determine the terms and conditions of awards and interpret the provisions of the 2021 Plan and outstanding awards. The Committee may delegate any part of its authority and powers under the 2021 Plan to one or more directors or executive officers of the Company; provided, however, that the Committee may not delegate its authority and powers with respect to awards granted to our executive officers and directors.
The 2021 Plan permits the grant of the following types of incentive awards: (1) stock options (which can be either “incentive stock options,” as defined in Section 422 of the Internal Revenue Code of 1986, as amended (the “Code”) or nonqualified stock options); (2) stock appreciation rights (“SARs”); (3) restricted stock; (4) restricted stock units; (5) performance shares or units; (6) other equity-based awards; and (7) cash awards. The vesting of equity awards can be based on “continuous service” (as defined in the 2021 Plan), achievement of one or more performance criteria, or a combination of continuous service and achievement of performance criteria.
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The 2021 Plan has key features which reflect a broad range of compensation and commonly viewed governance best practices, including the following provisions:

• | Prohibition against granting discounted options or SARs;

• | Requiring shareholder approval before repricing underwater options or SARs;

• | Prohibition against dividends or dividend equivalents on unearned restricted stock, restricted stock units, performance shares or units; and

• | No authority to allow dividend equivalents for options or SARs.

Outstanding Equity Awards as of December 31, 2023
As of December 31, 2023, the Company had no outstanding equity awards. As of December 31, 2023, there were no unexercised options nor shares of stock that have not vested under any equity incentive plan.
Option Agreements
As of December 31, 2023, we had no option agreements with our named executive officers.
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Pay Versus Performance
As required by Section 953(a) of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, and Item 402(v) of Regulation S-K, which was adopted by the SEC in 2022, the Company is providing the following information regarding the relationship between “compensation actually paid” (“CAP”) to our principal executive officer (“PEO”), former principal executive officer (“Former PEO”) and non-PEO named executive officer (“NEO”) and certain financial performance of the Company for the fiscal years listed below.

|  |  | John J. Gebbia - PEO |  |  | Andrew H. Reich - Former PEO |  |  | Non-PEO NEO |  |  |  |  |  |
Year |  |  | Summary Compensation Table Total for PEO(1) |  |  | Compensation Actually Paid to PEO(3) |  |  | Summary Compensation Table Total for Former PEO(1) |  |  | Compensation Actually Paid to Former PEO(3) |  |  | Average Summary Compensation Table Total for Non-PEO NEO(1) |  |  | Average Compensation Actually Paid to Non-PEO NEO(4) |  |  | Value of Initial Fixed $100 Investment Based On Total Shareholder Return (“TSR”)(5) |  |  | Net Income / (Loss) thousands(6)
2023 |  |  | $612,000 |  |  | $612,000 |  |  | $230,000 |  |  | $230,000 |  |  | $321,000 |  |  | $321,000 |  |  | $(27.59) |  |  | $​7,830
2022 |  |  | $282,000 |  |  | $250,000 |  |  | $— |  |  | $— |  |  | $(2) |  |  | $(2) |  |  | $(41.38) |  |  | $(2,990)

(1) | Represents the amounts of total compensation reported for our PEO, Former PEO and Non-PEO NEO during each corresponding year in the “Total” column of the Summary Compensation Table above.

(2) | Andrew H. Reich was our PEO for the fiscal year ended December 31, 2022, and until May 24, 2023, upon appointment of Mr. Gebbia as PEO. There were no other NEOs for the year ended December 31, 2022, and only Andrew H. Reich during the year ended December 31, 2023.

(3) | Represents the amount of “compensation actually paid” to our PEO and Former PEO, respectively, as computed in accordance with Item 402(v) of Regulation S-K, with the following adjustments:

Year |  |  | Reported Summary Compensation Table Total for John J. Gebbia |  |  | Equity Award Adjustments(b) |  |  | Compensation Actually Paid to John J. Gebbia
2023 |  |  | $612,000 |  |  | $— |  |  | $612,000
2022 |  |  | $— |  |  | $— |  |  | $—

Year |  |  | Reported Summary Compensation Table Total for Andrew H. Reich |  |  | Equity Award Adjustments(b) |  |  | Compensation Actually Paid to Andrew H. Reich
2023 |  |  | $551,000 |  |  | $— |  |  | $551,000
2022 |  |  | $282,000 |  |  | $(32,000) |  |  | $250,000

(b) | The equity award adjustments for each applicable year include the addition (or subtraction, as applicable) of the following: (i) the year-end fair value of any equity awards granted in the applicable year that are outstanding and unvested as of the end of the year; (ii) the amount of change as of the end of the applicable year (from the end of the prior fiscal year) in fair value of any awards granted in prior years that are outstanding and unvested as of the end of the applicable year; (iii) for awards that are granted and vest in same applicable year, the fair value as of the vesting date; (iv) for awards granted in prior years that vest in the applicable year, the amount equal to the change as of the vesting date (from the end of the prior fiscal year) in fair value; (v) for awards granted in prior years that are determined to fail to meet the applicable vesting conditions during the applicable year, a deduction for the amount equal to the fair value at the end of the prior fiscal year; and (vi) the dollar value of any dividends or other earnings paid on stock or option awards in the applicable year prior to the vesting date that are not otherwise reflected in the fair value of such award or included in any other component of total compensation for the applicable year. The valuation assumptions used to calculate fair values did not materially differ from those disclosed at the time of grant.

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(4) | Represents the average amount of “compensation actually paid” to the Non-PEO NEO, as computed in accordance with Item 402(v) of Regulation S-K. The dollar amounts do not reflect the actual average compensation earned or paid to the Non-PEO NEOs during the applicable year. In accordance with the requirements of Item 402(v) of Regulation S-K, the following adjustments were made to average total compensation for the Non-PEO NEO for each applicable year:

Year |  |  | Reported Summary Compensation Table Total for Andrew H. Reich |  |  | Equity Award Adjustments(b) |  |  | Compensation Actually Paid to Andrew H. Reich
2023 |  |  | $551,000 |  |  | $— |  |  | $551,000
2022 |  |  | $— |  |  | $— |  |  | $—

(5) | TSR is cumulative for the measurement periods beginning on December 31, 2021 and ending on December 31 of each of 2023 and 2022, respectively, calculated by dividing the difference between our share price at the end and the beginning of the measurement period by our share price at the end of the measurement period. No dividends were paid in 2023 or 2022.

(6) | The dollar amounts reported represent the amount of net income/ (loss) reflected in our consolidated audited financial statements for the applicable years.

The objectives of our executive compensation program are (1) to enhance our long-term value by driving growth and profitability consistent with our board-approved annual financial and long-term strategic plans, (2) to assist us in attracting and retaining high quality talent, (3) to reward past performance and motivate future performance, and (4) to align executive officers’ long-term interests with those of our shareholders. While we do not utilize a set formula for allocating compensation among the elements of total compensation, our compensation program is designed to reward performance by tying a substantial portion of each executive officer’s total potential compensation to individual performance and our overall performance. Key factors include the executive officer’s performance; the nature, scope and level of the executive officer’s responsibilities; and the executive officer’s contribution to our overall financial results. Our approach to compensation complements our practices of real-time risk assessment and daily measurement of financial performance in the various parts of our businesses, which also act as disincentives to excessive risk-taking. The compensation actually paid to our PEO and Former PEO and the average amount of compensation actually paid to or non-PEO NEOs during the periods presented are not directly correlated with TSR as they are influenced by numerous factors including, but not limited to, the timing of new grant issuances and award vesting, NEO mix, share price volatility during the fiscal year, our mix of performance metrics and other factors.
Insider Trading Policy; Employee, Officer and Director Hedging and 10b5-1 Plans
We have adopted an insider trading policy governing the purchase, sale and/or other dispositions of the Company’s securities by its directors, officers and employees, or by the Company itself, that we believe is reasonably designed to promote compliance with insider trading laws, rules and regulations and the listing rules of Nasdaq.
Our insider trading policy strongly discourages our employees (including officers) or directors, or any of their designees, to purchase financial instruments (including prepaid variable forward contracts, equity swaps, collars, and exchange funds), or otherwise engage in transactions, that hedge or offset, or are designed to hedge or offset, any decrease in the market value of the Company’s equity securities.
In June 2023 some of our directors, executive officers, and other insiders and affiliates of the Company adopted Rule 10b5-1 trading arrangements for the potential sale of up to 2,065,000 shares of our common stock, in the aggregate, subject to certain conditions. The expiration date of these 10b5-1 trading arrangements is May 16, 2025.
Clawback Policy
On April 15, 2024, we ratified a compensation recovery policy designed to comply with the mandatory compensation “clawback” requirements under Nasdaq rules. Under the policy, in the event of certain accounting restatements, we will be required to recover erroneously received incentive-based compensation from our executive officers representing the excess of the amount actually received over the amount that would have been received had the financial statements been correct in the first instance. The Compensation Committee has discretion to make certain exceptions to the clawback requirements (when permitted by Nasdaq rules) and ultimately determine whether any adjustment will be made.
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DIRECTOR COMPENSATION
The table below discloses the cash, equity awards, and other compensation earned, paid, or awarded, as the case may be, to each of the Company’s directors during the year ended December 31, 2023, which is payable quarterly, plus reimbursements for reasonable travel expenses and out-of-pocket costs incurred on behalf of the Company.
Mr. Gebbia and Mr. Reich each received a total of $120,000 for their service as a member of our Board of Directors during the period presented below. Mr. Gebbia and Mr. Reich’s total compensation for service as an employee and as a member of our Board of Directors is presented under the heading “Summary Compensation Table” above.

Name |  |  | Fees Earned or Paid in Cash |  |  | Stock Awards |  |  | Option Awards |  |  | Non-Equity Incentive Plan Compensation |  |  | Nonqualified Deferred Compensation Earnings |  |  | All Other Compensation |  |  | Total 2023
Gloria E. Gebbia |  |  | $120,000 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | $90,000(1) |  |  | $210,000
John J. Gebbia |  |  | $120,000 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | $— |  |  | $120,000
Andrew H. Reich |  |  | $120,000 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | $— |  |  | $120,000
Francis V. Cuttita |  |  | $145,000 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | $— |  |  | $145,000
Charles Zabatta |  |  | $245,000 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | $— |  |  | $245,000
Jerry M. Schneider |  |  | $145,000 |  |  | — |  |  | — |  |  | — |  |  | — |  |  | $— |  |  | $145,000
Hocheol Shin |  |  | $— |  |  | — |  |  | — |  |  | — |  |  | — |  |  | $— |  |  | $—

(1) | Represents compensation paid to Ms. Gebbia for services rendered to the Company as a consultant.

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SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
The following table lists share ownership of our Common Stock as of September 6, 2024. The information includes beneficial ownership by each of our directors and the named executive officers, all directors and executive officers as a group and beneficial owners known by our management to hold at least 5% of our Common Stock. Except as indicated in footnotes to this table, we believe that the shareholders named in this table have sole voting and investment power with respect to all shares of Common Stock shown to be beneficially owned by them based on information provided to us by these shareholders. Percentage of ownership is based on 40,120,936 shares of Common Stock outstanding as of September 6, 2024.

Name and Address of Beneficial Owner(1) |  |  | Shares of Common Stock |  |  | Percent of Class (Rounded)
Named Executive Officers and Directors |  |  |  |  |  |
Gloria E. Gebbia / John J. Gebbia(2)(6) |  |  | 16,960,323 |  |  | 43%
Andrew H. Reich(8) |  |  | 738,238 |  |  | 2%
Charles Zabatta(3) |  |  | 590,439 |  |  | 1%
Francis V. Cuttita |  |  | 187,773 |  |  | 1%
Jerry M. Schneider |  |  | 3,000 |  |  | *
Hocheol Shin(7) |  |  | — |  |  | *
Directors and named executive officers as a group (7 persons) |  |  | 18,499,773 |  |  | 47%
Other Shareholders with 5% or More |  |  |  |  |  |
Kakaopay 15F, Tower B, 166 Pangyoyeok-ro, Bundang-gu, Seongnam-si, Gyeonggi-do, Republic of Korea 13529 |  |  | 8,075,607 |  |  | 20%
Kimberly Gebbia(4)(6) 653 Collins Ave Miami, FL 33139 |  |  | 3,314,400 |  |  | 8%
John M. Gebbia(5)(6) 300 Vesey Street New York, NY 10282 |  |  | 2,097,891 |  |  | 5%

* | Less than 1% of outstanding shares as of September 6, 2024.

(1) | Unless otherwise indicated, the business address of each individual is c/o Siebert Financial Corp., 653 Collins Avenue, Miami Beach, FL 33139.

(2) | Gloria E. Gebbia and John J. Gebbia are husband and wife. Includes 10,076,714 shares of our Common Stock owned by Gloria E. Gebbia, 2,850,865 shares owned by Kimberly Gebbia and the children of Richard and Kimberly Gebbia, 2,097,891 shares owned by John M. Gebbia and the children of John M. Gebbia, 1,471,318 shares owned by David J. Gebbia and the children of David J. Gebbia, and 463,535 shares owned by Richard S. Gebbia.

(3) | Includes 490,439 shares owned by Charles Zabatta’s wife.

(4) | Includes 463,535 shares owned by the husband of Kimberly Gebbia, Richard S. Gebbia, and 261,273 shares owned by the children of Richard and Kimberly Gebbia.

(5) | Includes 190,000 shares owned by the dependent children of John M. Gebbia.

(6) | Gloria E. Gebbia, John M. Gebbia, Richard Gebbia, David Gebbia, and Kimberly Gebbia are parties to that certain Amended and Restated Joint Filing and Group Agreement, dated as of January 10, 2022 (the “Group Agreement”), pursuant to which the foregoing Gebbia family members agreed to form a group for the purpose of taking joint actions and such actions relating to their voting rights regarding securities of the Company necessary or advisable to achieve the foregoing. The Group Agreement, a copy of which is attached to the amended Schedule 13D, filed on January 13, 2022, as Exhibit 99.1, is incorporated herein by reference.

(7) | Hocheol Shin was designated by Kakaopay as a director-nominee pursuant to that certain Amended and Restated Stockholders’ Agreement dated December 19, 2023, among Kakaopay, the Company, the Gebbia Stockholders (as defined therein), and John J. Gebbia (in his individual capacity and as representative of the Gebbia Stockholders). The Stockholders’ Agreement is attached as Exhibit 10.42 to the Company’s Current Report on Form 8-K filed with the SEC on December 20, 2023.

(8) | Includes 28,000 shares owned by the dependent children of Andrew H. Reich.

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CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
Review and Approval of Related Party Transactions
As set forth in our Amended and Restated Audit Committee Charter, the Audit Committee is responsible for reviewing and approving all related party transactions.
Our Code of Ethics for Senior Financial Officers, applicable to our chief executive officer, chief financial officer, controller, treasurer, principal accounting officer and other employees performing similar functions, provides that our Senior Financial Officers should endeavor to avoid any actual or potential conflict of interest between their personal and professional relationships and requires them to promptly report and disclose all material facts relating to any such relationships or financial interests which give rise, directly or indirectly, to an actual or potential conflict of interest to the Audit Committee. The Code of Ethics also provides that no Senior Financial Officer should knowingly become involved in any actual or potential conflict of interest without the relationship or financial interest having been approved by the Audit Committee. Our Code of Ethics does not specify the standards that the Audit Committee would apply to a request for a waiver of this policy.
Related Party Transactions
SEC regulations define the related person transactions that require disclosure to include any transaction, arrangement or relationship in which the amount involved exceeds the lesser of $120,000 or one percent of the average of our total assets at year-end for the last two completed fiscal years in which we were or are to be a participant and in which a related person had or will have a direct or indirect material interest. A related person is: (i) an executive officer, director or director nominee, (ii) a beneficial owner of more than 5% of our common stock, (iii) an immediate family member of an executive officer, director or director nominee or beneficial owner of more than 5% of our common stock, or (iv) any entity that is owned or controlled by any of the foregoing persons or in which any of the foregoing persons has a substantial ownership interest or control.
Described below are certain transactions or series of transactions between the Company and certain related persons since January 1, 2023.
KCA
Gloria E. Gebbia, who is a director of Siebert, is the managing member of Kennedy Cabot Acquisition, LLC (“KCA”). As a result, KCA is an affiliate of the Company and is under common ownership with the Company. To gain efficiencies and economies of scale with billing and administrative functions, during 2023 KCA had an agreement with the Company to serve as a paymaster for the Company for payroll and related functions including serving as the sponsor for the Company’s 401(k) plan. KCA passed through any expense or revenue related to this function to the subsidiaries of the Company proportionally. This agreement has been terminated as of January 1, 2024. The Company incurred $0 and $40,000 of expenses related to these services for the six months ended June 30, 2024 and the year ended December 31, 2023, respectively.
KCA owns a license from the Muriel Siebert Estate / Foundation to use the names “Muriel Siebert & Co., Inc.” and “Siebert” within business activities, which expires in 2025. For the use of these names, KCA passed through to the Company its cost of $30,000 and $60,000 for the six months ended June 30, 2024 and the year ended December 31, 2023, respectively.
Other than the above arrangements, KCA has earned no profit for providing any services to the Company as KCA passed through any revenue or expenses to the Company’s subsidiaries for the six months ended June 30, 2024 and the year ended December 31, 2023.
PW
PW is a subsidiary of the Company and PW brokers the insurance policies for related parties. Revenue for PW from related parties was $49,000 and $124,000 for the six months ended June 30, 2024 and the year ended December 31, 2023, respectively.
Gloria E. Gebbia, John J. Gebbia, and Gebbia Family Members
The three sons of Gloria E. Gebbia and John J. Gebbia hold executive positions within the Company’s subsidiaries and their compensation was in aggregate $1,539,000 and $2,776,000 for the six months ended June 30, 2024 and the year ended December 31, 2023, respectively. Part of their compensation includes payments related to key revenue streams.
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On May 22, 2023, Gloria E. Gebbia issued a warrant to BCW Securities LLC, a Delaware limited liability company (“BCW”), to purchase 403,780 shares of common stock of the Company held by Gloria E. Gebbia at an exercise price of $2.15 per share. Gloria E. Gebbia issued the warrant pursuant to that certain agreement, dated March 27, 2023, by and among Gloria E. Gebbia, the Company and BCW relating to the investment by Kakaopay in the Company.
Gebbia Sullivan County Land Trust
As of October 1, 2024, the Company operates on a five-year lease agreement for its branch office in Omaha, Nebraska with the Gebbia Sullivan County Land Trust, the trustee of which is a member of the Gebbia Family. For the six months ended June 30, 2024 and the year ended December 31, 2023, rent expense was $30,000 and $60,000 for this branch office, respectively.
Gebbia Entertainment, LLC.
On August 13, 2024, the Company entered into a Membership Interest Purchase Agreement by and among Siebert Financial Corp., Gebbia Entertainment, LLC, a Florida limited liability company (“Gebbia Entertainment”), the Members of Gebbia Entertainment, LLC and, solely for the purposes of Section 5.1 and Article 7 John J. Gebbia and Gloria E. Gebbia (the “Gebbia Entertainment Purchase Agreement”), pursuant to which the Company acquired all of the outstanding equity of Gebbia Entertainment from the John J. and Gloria E. Gebbia Family Trust (99%) and David Gebbia (1%) for a purchase price of $1,250,000. Section 5.1 of the Gebbia Entertainment Purchase Agreement imposes certain restrictions on the sellers ability to compete with the Company for a period of two years, and Article 7 provides for certain indemnification obligations of the sellers. David Gebbia is the son of John J. and Gloria E. Gebbia.
Kakaopay and Affiliates
On April 27, 2023, the Company entered into the First Tranche Stock Purchase Agreement, pursuant to which the Company agreed to issue to Kakaopay the First Tranche Shares at a per share price of Two Dollars Fifteen Cents ($2.15).
Tigress
Initial Transaction
On November 16, 2021, the Company entered into an agreement with Tigress, a Delaware limited liability company, and a disabled and woman-owned financial services firm. As part of the agreement, (i) Tigress transferred to the Company limited liability company membership interests representing 24% of the outstanding membership interests in Tigress; and (ii) the Company transferred to Tigress limited liability company membership interests representing 24% of the outstanding membership interests of RISE and 1,449,525 shares of the Company’s common stock. The Company’s common stock was issued pursuant to Section 4(a)(2) of the Securities Act of 1933, as amended.
Reorganization Agreement
On October 18, 2022, the Company entered into a Reorganization Agreement (“Reorganization Agreement”) with Tigress whereby the Company exchanged 7% of the outstanding membership interests in Tigress for all of Tigress’ ownership interest in RISE. As a result of the Reorganization Agreement, the Company’s ownership interest of Tigress decreased from 24% to 17%. Based on the level of the Company’s ownership of Tigress, the Company concluded that it was still able to exercise significant influence over Tigress following the Reorganization Agreement. Therefore, the Company continued to account for this investment under the equity method of accounting through the Company’s sale of its interest in Tigress on July 10, 2023.
Share Redemption Agreement
On July 10, 2023, the Company entered into a Share Redemption Agreement with Cynthia DiBartolo, CEO of Tigress, pursuant to which the Company repurchased from Ms. DiBartolo one million shares of its common stock held by Ms. DiBartolo in exchange for conveying to Ms. DiBartolo the Company’s 17% interest in Tigress. The Company accounted for the Share Redemption Agreement as a sale of a financial asset in accordance with ASC 860. The one million shares of Company common stock that the Company received from Ms. DiBartolo had a fair value of $2,510,000 which was equal to the fair value of the Company’s 17% interest in Tigress sold to Ms. DiBartolo. As
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such, no gain or loss was recognized as a result of the transaction. Following the transaction, the Company had no remaining interest in Tigress. Refer to Note 12 – Equity Method Investment in Related Party in this Report for more detail on these transactions and information that impacted the periods presented.
Impairment
As a result of the Reorganization Agreement described above as well as the fact that Tigress had been impacted by adverse market conditions resulting in a decline in Tigress’ performance and future projections, management concluded that a triggering event had occurred and evaluated if the investment in Tigress was other than temporarily impaired. Thus, the Company performed an impairment test as of October 18, 2022, and estimated the fair value of Tigress using the income and market approach. For the income approach, the Company utilized estimated discounted future cash flow expected to be generated by Tigress. For the market approach, the Company utilized market multiples of revenue and earnings derived from comparable publicly-traded companies.
As a result of the Share Redemption Agreement described above, the Company recognized an impairment charge for its investment in Tigress of approximately $185,000 for the year ended December 31, 2023. The fair value of the Company’s investment in Tigress was determined using observed current market prices of Tigress’ membership interests that were below the Company’s carrying value of its equity investment in Tigress. Following the Share Redemption Agreement, the Company had no remaining interest in Tigress.
RISE
In September 2022, MSCO and RISE entered into a clearing arrangement whereby RISE would introduce clients to MSCO. As part of the agreement, RISE deposited a clearing fund escrow deposit of $50,000 to MSCO, and had excess cash of approximately $1.1 million and $1.0 million in its brokerage account at MSCO as of June 30, 2024 and December 31, 2023, respectively. The resulting asset of RISE and liability of MSCO is eliminated in consolidation.
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PROPOSAL NO. 1
ELECTION OF DIRECTORS
At the Annual Meeting, seven directors are to be elected to serve until the next annual meeting of shareholders and until a successor for such director is elected and qualified, or until the death, resignation or removal of such director.
Set forth below, and above under “Board of Directors,” is information regarding the seven nominees for election to our board of directors:
NOMINEES

Name |  |  | Position(s) with the Company |  |  | Year First Elected Director
Gloria E. Gebbia |  |  | Director |  |  | 2016
John J. Gebbia |  |  | Director, Chairman and Chief Executive Officer |  |  | 2020
Andrew H. Reich |  |  | Director and Executive Vice President, Chief Operating Officer, Chief Financial Officer and Secretary |  |  | 2016
Charles A. Zabatta |  |  | Director |  |  | 2016
Francis V. Cuttita |  |  | Director |  |  | 2016
Jerry M. Schneider |  |  | Director |  |  | 2016
Hocheol Shin |  |  | Director |  |  | 2023

Each person nominated has agreed to serve if elected, and our board of directors has no reason to believe that any nominee will be unavailable or will decline to serve. In the event, however, that any nominee is unable or declines to serve as a director at the time of the Annual Meeting, the proxies will be voted for any nominee who is designated by the current board of directors to fill the vacancy.
Required Vote
The nominees for the seven director seats who receive the largest number of votes cast “FOR” of the shares that are represented by proxy at the Annual Meeting and entitled to vote will be elected to serve as directors.
THE BOARD OF DIRECTORS DEEMS THIS PROPOSAL NO. 1 TO BE IN THE BEST INTEREST OF SIEBERT AND ITS SHAREHOLDERS AND RECOMMENDS THAT YOU VOTE “FOR” THE ELECTION OF EACH OF THE NOMINEES FOR DIRECTOR.
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PROPOSAL NO. 2
RATIFICATION OF THE APPOINTMENT OF CROWE AS OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR FISCAL 2024
Our Audit Committee is responsible for the appointment, retention and oversight of the independent registered public accounting firm retained to audit our financial statements. On July 24, 2024, the Audit Committee appointed Crowe as our independent registered public accounting firm for our fiscal year ending December 31, 2024. We are submitting the appointment of our independent registered public accounting firm for shareholder ratification at the Annual Meeting. The members of the Audit Committee and the Board of Directors believe that the retention of Crowe to serve as our independent registered public accounting firm is in the best interests of the Company and its shareholders.
A representative of Crowe is expected to be present at the Annual Meeting and will have an opportunity to make a statement if he or she desires to do so, and is expected to respond to appropriate questions from shareholders.
On May 13, 2024, we finalized discussions with our former independent registered public accounting firm, Baker Tilly Virchow Krause, LLP (“Baker Tilly”), that Baker Tilly was resigning its engagement with us upon completion of Baker Tilly’s review of our financial statements for the quarter ended March 31, 2024. As noted above, the Audit Committee approved the appointment of Crowe as our independent registered public accounting firm to perform independent audit services for the fiscal year ending December 31, 2024.
Baker Tilly’s report on our financial statements for the fiscal years ended December 31, 2023 and 2022 contained no adverse opinion or disclaimer of opinion, and were not qualified or modified as to uncertainty, audit scope or accounting principles.
During our fiscal years ended December 31, 2023 and 2022 and the subsequent interim period through May 13, 2024, there were no “disagreements” (within the meaning of Item 304(a) of Regulation S-K) with Baker Tilly on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedure which disagreements, if not resolved to Baker Tilly’s satisfaction, would have caused it to make reference to the subject matter of the disagreement in connection with its reports on our financial statements. During the same periods, there were no “reportable events” (as such term is defined in Item 304(a)(1)(v) of Regulation S-K), other than the material weakness related to our not designing and maintaining user access controls to ensure appropriate segregation of duties and adequate restricted user and privileged access to financial applications, data and programs to the appropriate personnel, as previously reported in our Form 10-K for the year ended December 31, 2023.
The Audit Committee authorized Baker Tilly to respond fully to the inquiries of Crowe. We provided Baker Tilly with a copy of the disclosures we made in a Current Report on Form 8-K filed on May 16, 2024 and requested that Baker Tilly furnish us a letter addressed to the SEC stating whether Baker Tilly agrees with the statements made therein. A copy of Baker Tilly’s letter, dated May 16, 2024, was filed as Exhibit 16.1 to the Form 8-K.
During our fiscal years ended December 31, 2023 and 2022, and the subsequent interim period through the date of appointment of Crowe, neither we nor anyone acting on our behalf consulted with Crowe regarding: (i) the application of accounting principles to a specified transaction, either completed or proposed; or the type of audit opinion that might be rendered on our financial statements, and neither a written report nor oral advice was provided to us that Crowe concluded was an important factor considered by us in reaching a decision as to any accounting, auditing or financial reporting issue; or (ii) any matter that was either the subject of a “disagreement” within the meaning of Item 304(a)(1)(iv) of Regulation S-K or a “reportable event” within the meaning of Item 304(a)(1)(v) of Regulation S-K.
As noted above, Baker Tilly was engaged as the Company’s independent registered public accounting firm for the years ended December 31, 2023 and 2022.
Audit and Tax Fees
Our Audit Committee has determined that the services described below that were rendered by Baker Tilly were compatible with the maintenance of Baker Tilly’s independence from our management.
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Audit Fees
The aggregate fees billed by Baker Tilly for professional services rendered for the 2023 and 2022 audit of our annual financial statements and reviews of our quarterly financial statements were $192,000 and $112,000, respectively.
Audit-Related Fees
The aggregate fees billed by Baker Tilly for audit-related services were $205,000 and $184,000 for the years ended December 31, 2023 and 2022, respectively.
Tax Fees
We had no tax fees billed by Baker Tilly for tax compliance, tax advice, and tax planning for the years ended December 31, 2023 and 2022.
All Other Fees
We had no other fees billed by Baker Tilly for tax compliance, tax advice, and tax planning for the years ended December 31, 2023 and 2022.
Pre-Approval Policy
The Audit Committee pre-approves all audit and non-audit services provided by our independent auditors prior to the engagement of the independent auditors with respect to such services. With respect to audit services and permissible non-audit services not previously approved, the Audit Committee has authorized the Chairman of the Audit Committee to approve such audit services and permissible non-audit services, provided the Chairman informs the Audit Committee of such approval at the next regularly scheduled meeting. All “Audit-Related Fees,” “Tax Fees” and “Other Fees” set forth above were pre-approved by the Audit Committee in accordance with its pre-approval policy.

Audit Committee Report to Shareholders: |  |  | The Audit Committee has reviewed and discussed with management the audited financial statements for the fiscal years ended December 31, 2023 and 2022. The Audit Committee has also discussed with Baker Tilly the matters required to be discussed by Auditing Standards No. 16, adopted by the Public Company Accounting Oversight Board (United States) regarding, “Communications with Audit Committees,” including our critical accounting policies and our interests, if any, in “off balance sheet” entities. Additionally, the Audit Committee has received the written disclosures and representations from Baker Tilly required by applicable requirements of the Public Company Accounting Oversight Board (United States) regarding “Communication with Audit Committees concerning Independence.” Based on the review and discussions referred to above, the Audit Committee recommended to the Board of Directors that the audited financial statements for the fiscal years ended December 31, 2023 and 2022 be included in Siebert Financial Corp.’s Annual Report on Form 10-K filed with the Securities and Exchange Commission. Audit Committee, Jerry M. Schneider, CPA, Chairman Francis V. Cuttita Charles A. Zabatta

Required Vote
The ratification of the appointment of our independent registered public accounting firm requires the affirmative vote of shareholders who hold a majority of our shares of common stock represented electronically or by proxy at the Annual Meeting and entitled to vote. Abstentions will have no effect on the outcome of this item. Broker
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non-votes are not expected for Proposal 2 as stock exchange rules allow brokers, banks or other nominees to exercise discretionary voting authority on this “routine” proposal. If there were any broker non-votes with respect to this proposal they would have no effect on the vote with respect to this proposal.
The Audit Committee is not bound by the results of the vote regarding ratification of the independent registered public accounting firm. If our shareholders do not ratify the appointment, the Audit Committee will reconsider whether to retain Crowe, but still may retain them. Even if the appointment is ratified, the Audit Committee, in its discretion, may change the appointment at any time during the year if it determines that such a change would be in the best interests of the Company and its shareholders.
THE BOARD OF DIRECTORS DEEMS THIS PROPOSAL NO. 2 TO BE IN THE BEST INTEREST OF SIEBERT AND ITS SHAREHOLDERS AND RECOMMENDS THAT YOU VOTE “FOR” RATIFICATION OF THE APPOINTMENT OF CROWE AS OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR FISCAL 2024
SHAREHOLDER PROPOSALS FOR THE 2025 ANNUAL MEETING AND COMMUNICATIONS
If you wish to submit proposals to be presented at the 2025 Annual Meeting of Shareholders, the proposals must be received by us in accordance with the provisions of Rule 14a-8 under the Exchange Act no later than May 23, 2025, which is the 120th calendar day before the anniversary of the date of this Proxy Statement, to be included in our proxy materials for that meeting. If the date of the 2025 Annual Meeting of Stockholders has been changed by more than 30 days from the date of this year’s Annual Meeting, then the deadline will be a reasonable time before the Company begins to print and send its proxy materials.
In addition to satisfying the foregoing requirements , to comply with the universal proxy rules, shareholders who intend to solicit proxies in support of director nominees other than the Company’s nominees must provide notice that sets forth the information required by Rule 14a-19 under the Exchange Act no later than 60 days prior to the anniversary date of the immediately preceding annual meeting of shareholders. Accordingly, any shareholder proposals in support of director nominees other than the Company’s nominees must be received in writing by the Company at its principal executive offices no later than September 2, 2025. If the date of the 2025 Annual Meeting changes by more than 30 calendar days from the date of the Annual Meeting, such notice must instead by provided by the later of 60 calendar days prior to the date of the 2025 Annual Meeting or the 10th calendar day following public announcement by the Company of the date of the 2025 Annual Meeting.
Shareholders who wish to communicate with the Board of Directors or an individual director should direct written correspondence to our Secretary, Andrew H. Reich, at Siebert Financial Corp., 653 Collins Avenue, Miami Beach, FL 33139. Any such communication must contain (i) a representation that the shareholder is a holder of record of our common stock, (ii) the name and address, as they appear on our books of the shareholder sending such communication and (iii) the number of shares of our common stock that are beneficially owned by such shareholder. The Secretary will forward such communications to the Board of Directors or a specified individual director to whom the communication is directed unless such communication is unduly hostile, threatening, illegal or similarly inappropriate, in which case the Secretary has the authority to discard the communication or take appropriate legal action regarding such communication.
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OTHER MATTERS
The Board does not know of any other matters to be presented at the meeting. If any additional matters are properly presented to the shareholders for action at the meeting, the persons named in the enclosed proxies and acting thereunder will have discretion to vote on these matters in accordance with their best judgment.
YOU MAY OBTAIN A COPY OF OUR ANNUAL REPORT ON FORM 10-K FOR THE FISCAL YEAR ENDED DECEMBER 31, 2023 FILED WITH THE SECURITIES AND EXCHANGE COMMISSION WITHOUT CHARGE BY WRITING TO: ANDREW H. REICH, SECRETARY, 653 COLLINS AVENUE, MIAMI BEACH, FL 33139, OR CALLING (310) 385-1861.

|  |  | By Order of the Board of Directors
|  |  | Andrew H. Reich
|  |  | Secretary
Dated: September 20, 2024 |  |  |

PLEASE VOTE BY INTERNET OR TELEPHONE OR COMPLETE,
DATE AND SIGN THE ENCLOSED PROXY AND RETURN IT PROMPTLY
IN THE ENCLOSED ENVELOPE.
PLEASE VOTE—YOUR VOTE IS IMPORTANT
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