Corporate | 25 April 2017 08:00

PUMA SE: Strong Sales and EBIT growth in the First Quarter

DGAP-News: PUMA SE / Key word(s): Quarter Results/Change in Forecast

25.04.2017 / 08:00
The issuer is solely responsible for the content of this announcement.

QUARTERLY STATEMENT Q1 2017

Strong Sales and EBIT growth in the First Quarter
Upgrade of the Full-Year Guidance for 2017

Herzogenaurach, April 25, 2017

– Sales increase by 15% currency-adjusted to EUR 1,005 million (+18% reported), with all regions showing double-digit growth and Footwear being the main growth driver

– Gross profit margin improves slightly to 47.1%

– EBIT rises by 70% to EUR 70 million mainly due to strong sales development

– Net earnings and earnings per share increase by 92% to EUR 50 million and EUR 3.32, respectively

– Borussia Monchengladbach and Olympique de Marseille signed as of season 2018/19

Bjørn Gulden, Chief Executive Officer of PUMA SE:

“Thanks to good sell-through to the end consumer, both in our owned and operated retail and with our key retail partners, our sales in Q1 developed above our expectation. For the first time in the PUMA history, we achieved sales exceeding EUR 1 billion in a quarter. Our EBIT also developed very positively with a growth of 70% to EUR 70 million. This stronger than expected start of the year further shows that PUMA is on the right path. Therefore we have raised our outlook for the full year to low double digit growth in revenue and the full-year EBIT to be between EUR 185 million and EUR 200 million.”

Sales Development:

PUMA’s sales growth continued in the first quarter of 2017. Sales increased by 15.4% currency-adjusted to EUR 1,005.1 million (+18.0% reported), compared to EUR 851.9 million in the previous year. All regions supported the sales growth showing a double-digit increase. Footwear remained the main growth driver.

The gross profit margin improved slightly by 30 basis points from 46.8% in the first quarter 2016 to 47.1%. The increase was due to selective price adjustments and further improvements in sourcing.

Operating expenses rose by 12.5% and amounted to EUR 406.8 million in the first quarter 2017. That increase was driven by intensified marketing activities, investments in own retail stores and higher sales-related variable costs. Other operating functions kept the costs stable.

The operating result (EBIT) increased by 70.1% to EUR 70.2 million, as sales grew stronger than operating expenses, supported by a slightly higher gross profit margin.

Net earnings improved by 92.2% to EUR 49.6 million (prior year: EUR 25.8 million) and earnings per share were up correspondingly at EUR 3.32 compared to EUR 1.73 in the first quarter 2016.

Working Capital:
PUMA’s working capital rose by only 4.3% from EUR 768.4 million to EUR 801.8 million, despite the significant increase of sales and business volume.

Outlook 2017:
In light of the strong first-quarter increase in sales and profitability as well as the positive business outlook for the current year 2017, PUMA raises the full-year guidance for its consolidated sales and operating result (EBIT).
The management now expects that sales will increase currency-adjusted at a low double-digit percentage rate (previous guidance: currency-adjusted increase at a high single-digit percentage rate). The guidance for the gross profit margin remains unchanged (improvement to approximately 46.0%; previous year: 45.7%). Operating expenses for the full-year 2017 are now expected to increase at a high single-digit percentage rate (previous guidance: mid to high single-digit percentage rate).
As a consequence the operating result (EBIT) is now anticipated to come in between EUR 185 million and EUR 200 million (previous guidance: between EUR 170 million and EUR 190 million). In line with the previous guidance, the management still expects that net earnings will improve significantly in 2017.

Rounding differences may be observed in the percentage and numerical values expressed in millions of Euro since the underlying calculations are always based on thousands of Euro.

Financial Calendar FY 2017:

February 9, 2017 Financial Results FY 2016

April 12, 2017 Annual General Meeting

April 25, 2017 Quarterly Statement Q1 2017

July 26, 2017 Interim Report Q2 2017

October 24, 2017 Quarterly Statement Q3 2017

The financial releases and other financial information are available on the Internet at “about.puma.com”.

Media Relations:

Kerstin Neuber – Corporate Communications – PUMA SE – +49 9132 81 2984 – kerstin.neuber@puma.com

Investor Relations:

Johan-Philip Kuhlo – Head of Investor Relations – PUMA SE – +49 9132 81 2589 – investor-relations@puma.com

Notes to the editors:

– The financial reports are posted on www.about.puma.com .

– PUMA SE stock symbol:

Reuters: PUMG.DE, Bloomberg: PUM GY,
Börse Frankfurt: ISIN: DE0006969603- WKN: 696960

Notes relating to forward-looking statements:
This document contains forward-looking statements about the Company’s future financial status and strategic initiatives. The forward-looking statements are based on the current expectations and assumptions of the management team. These are subject to a certain level of risk and uncertainty including, but not limited to those described above or in other disclosures, in particular in the chapter Risk and Opportunity Management in the Group Management Report. In the event that the expectations and the assumptions do not materialize or unforeseen risks arise, the Company’s actual results can differ significantly from expectations. Therefore, we cannot assume responsibility for the correctness of these statements.

PUMA

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com

25.04.2017 Dissemination of a Corporate News, transmitted by DGAP – a service of EQS Group AG.
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Language:	English
Company:	PUMA SE
	PUMA Way 1
	91074 Herzogenaurach
	Germany
Phone:	+49 9132 81 0
Fax:	+49 9132 81 2246
E-mail:	investor-relations@puma.com
Internet:	www.puma.com
ISIN:	DE0006969603
WKN:	696960
Indices:	SDAX
Listed:	Regulated Market in Frankfurt (Prime Standard), Munich; Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Stuttgart, Tradegate Exchange


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