28 November 2007                                                                
Company announcement no. 20-07                                                  


Statement of leading management and related parties' trade with Søndagsavisen   
a-s shares                                                                      

Pursuant to the Danish Securities Trading Act §28a is hereby given notification 
that the following transaction has taken place:                                 

--------------------------------------------------------------------------------
| Name    | Reaso | Date of    | Transac | Number of | Market     | Market     |
|         | n     | trans-acti | tion    | traded    | price of   |            |
|         |       | on         |         | shares    | traded     |            |
|         |       |            |         |           | shares     |            |
--------------------------------------------------------------------------------
| Mads    | CEO   | 26         | Purchas |  30,000   | DKK        | Copenhagen |
| Dahl    |       | November   | e       |           | 960,000    | Stock      |
| Anderse |       | 2007       |         |           |            | Exchange   |
| n       |       |            |         |           |            |            |
--------------------------------------------------------------------------------

For further information please contact Mads Dahl Andersen, CEO, phone: + 45 39  
57 75 00.                                                                       


Yours sincerely                                                                 
Søndagsavisen a-s                                                               


Mads Dahl Andersen                                                              
CEO