19 June 2008
Company announcement no. 09-08


Søndagsavisen grants share options to the company's management and selected
executive employees 

The board of directors of Søndagsavisen a-s has today decided to grant a group
of 18 persons consisting of the company's management and selected executive
employees options to acquire a total of up to 354,000 shares of nominally DKK
5.00 in Søndagsavisen. 100,000 of these have been granted to the management. 

The objective is to increase the company's profit. Furthermore, the purpose of
the scheme is to develop long-term loyalty and to create competitive
remuneration for the employees in the scheme. 

The theoretical market value (calculated according to the Black-Scholes model)
of the granted share options constitutes approx. DKK 3.5 million. When
calculating the Black-Scholes value 5-year historical volatility on the share
price and a risk-free interest rate of 5.1% are included. 

Each share option grants the holder the right to acquire a share at a price
corresponding to the average of the closing price for the company's shares
during the period 11 June 2008 - 17 June 2008, both days included, i.e. a share
price of 27.92. 

The options may be exercised during the period from one week after publication
of the company's preliminary statement of annual accounts for 2010 until 6
weeks after publication of the interim report for 2012. During the period of
exercise the options may only be exercised within the window periods applicable
at the time of exercise according to the internal rules on insider trading
stipulated by the company in accordance with the Danish Securities Trading Act.
The exercise of the share options is conditional upon employment in the group
at the time of the exercise. 

All share options are secured in own shares.

The share options are allocated in accordance with the general guidelines for
incentive programmes as approved at the Annual General Meeting in Søndagsavisen
a-s on 4 April 2008. 

For additional information, please contact Mads Dahl Andersen, CEO, phone: +45
39 57 75 00. 

Yours sincerely
Søndagsavisen a-s

Richard Bunck
Chairman of the board of directors