31 October 2008                                                                 
Company announcement no. 16-08                                                  


Forbruger-Kontakt concludes distribution agreement with Dansk Supermarked for   
2009 and 2010                                                                   

Forbruger-Kontakt can announce that an agreement has been concluded with Dansk  
Supermarked for the distribution of the printed matter from Netto, Bilka, Føtex,
A-Z and Salling. The agreement applies to 2009 and 2010 and is an extension of  
the existing agreement.                                                         

Dansk Supermarked is one of Søndagsavisen a-s' largest and most important       
customers and we are very pleased with the extension of the agreement.          

Further information may be obtained by contacting CEO Mads Dahl Andersen on tel.
no. +45 3957 7500.                                                              


Yours sincerely                                                                 
Søndagsavisen a-s                                                               



Mads Dahl Andersen                                                              
CEO