19 June 2008                                                                    
Company announcement no. 10-08                                                  


Statement of leading management and related parties' trade with Søndagsavisen   
a-s shares                                                                      

Pursuant to the Danish Securities Trading Act §28a is hereby given notification 
that the following transactions have taken place:                               


--------------------------------------------------------------------------------
| Name    | Issuer | Reaso | Date  | Transacti | Number  | Market of | Market  |
|         |        | n     | of    | on        | of      | share     |         |
|         |        |       | trans |           | share   | options   |         |
|         |        |       | -acti |           | options |           |         |
|         |        |       | on    |           |         |           |         |
--------------------------------------------------------------------------------
| Mads    | Søndag | CEO   | 19    | Allotment | 40,000  | DKK       | Not     |
| Dahl    | savise |       | June  | of share  |         | 392,000   | relevan |
| Anderse | n a-s  |       | 2008  | options   |         |           | t       |
| n       |        |       |       | in        |         |           |         |
|         |        |       |       | Søndags-a |         |           |         |
|         |        |       |       | visen a-s |         |           |         |
--------------------------------------------------------------------------------
| Hans    | Søndag | Media | 19    | Allotment | 30,000  | DKK       | Not     |
| Henrik  | savise | -     | June  | of share  |         | 294,000   | relevan |
| Lund    | n a-s  | Onlin | 2008  | options   |         |           | t       |
|         |        | e     |       | in        |         |           |         |
|         |        | Direc |       | Søndags-a |         |           |         |
|         |        | tor   |       | visen a-s |         |           |         |
--------------------------------------------------------------------------------
| Kåre    | Søndag | CFO   | 19    | Allotment | 30,000  | DKK       | Not     |
| Wigh    | savise |       | June  | of share  |         | 294,000   | relevan |
|         | n a-s  |       | 2008  | options   |         |           | t       |
|         |        |       |       | in        |         |           |         |
|         |        |       |       | Søndags-a |         |           |         |
|         |        |       |       | visen a-s |         |           |         |
--------------------------------------------------------------------------------



For further information please contact Mads Dahl Andersen, CEO, phone: + 45 39  
57 75 00.                                                                       



Yours sincerely                                                                 
Søndagsavisen a-s                                                               


Mads Dahl Andersen                                                              
CEO