15 January 2009

Company announcement no. 01-09

Søndagsavisen a-s downgrades expectations for profit before tax for 2008 -      
primarily as a result of impairment of assets.

The Group's revenue for 2008 including divested activities is expected to be at 
the level of DKK 1,525 million, which is in line with current expectations.

Consolidated profit before tax for 2008 is now expected to amount to DKK 195-215
million, including non-recurring income of approximately DKK 275 million from
the sale of both Gratistidningar i Sverige AB (GISAB) and Norsk Avisdrift AS
(NAD). 

Expectations for profit for the year before tax are down by DKK 100 million     
compared with the previous expectations. Of this amount approx. DKK 15 million
reflects a lower profit from ordinary activities, and approx. DKK 65 million
represents impairment of assets mainly as a result of reduced demand for
printing jobs and a negative trend in the advertisement markets. In addition,
the lower Swedish krone rate has reduced the gain from the sale of GISAB in the
form of realised and unrealised exchange losses in a total amount of approx.
DKK 20 million. 

As a result of the downgrading of expectations for profit before tax for 2008,  
the Board of Directors will reconsider its recommendation to the general
meeting in 2009 concerning payment of a dividend of DKK 8.00 per share of a
nominal value of DKK 5.00, as stated in company announcement no. 14-08 on 25
September 2008. 

The Management is highly aware of the difficult market conditions caused by     
generally declining demand, especially in the depressed market for recruitment
advertisements whether in print or on the Internet, and thus also of the need
to make the necessary market adjustments. 

For additional information, please contact Mads Dahl Andersen, CEO, or Kåre
Wigh, CFO, Tel.: +45 39 57 75 00. 

Yours sincerely

Søndagsavisen a-s

Mads Dahl Andersen
CEO