2 March 2009                                                                    
Company announcement no. 05-09                                                  


Statement of leading management and related parties' trade with Søndagsavisen   
a-s shares                                                                      

Pursuant to the Danish Securities Trading Act §28a is hereby given notification 
that the following transactions have taken place:                               

--------------------------------------------------------------------------------
| Name   | Reaso | Date of     | Trans  | Number of | Market      | Market     |
|        | n     | transaction | action | traded    | price of    |            |
|        |       |             |        | shares    | traded      |            |
|        |       |             |        |           | shares      |            |
--------------------------------------------------------------------------------
| Richar | Chair | 27 February | Purcha |   5,000   | DKK 70,000  | NASDAQ OMX |
| d      | -man  | 2009        | se     |           |             | Copenhagen |
| Bunck  | of    |             |        |           |             |            |
|        | the   |             |        |           |             |            |
|        | Board |             |        |           |             |            |
--------------------------------------------------------------------------------
| Richar | Chair | 2 March     | Purcha |  10,000   | DKK 145,000 | NASDAQ OMX |
| d      | -man  | 2009        | se     |           |             | Copenhagen |
| Bunck  | of    |             |        |           |             |            |
|        | the   |             |        |           |             |            |
|        | Board |             |        |           |             |            |
--------------------------------------------------------------------------------


For further information please contact Mads Dahl Andersen, CEO, tel.: + 45 39 57
75 00.                                                                          


Yours sincerely                                                                 
Søndagsavisen a-s                                                               


Mads Dahl Andersen                                                              
CEO