23 April 2010
Company announcement no. 06-10


Annual General Meeting of Søndagsavisen a-s, Friday 23 April 2010 - Summary

The Annual General Meeting was held in accordance with the circulated agenda.

The Management's Review was presented and the Annual Report for 2009 was
adopted. In 2009, consolidated revenue amounted to DKK 1,028.5 million, down
11% on 2008. 

The consolidated operating income, excluding special items, amounted to DKK
19.5 million in 2009, up DKK 73.9 million on 2008. 

Profit after tax was DKK 9.1 million.

In the Management's Review, Mads Dahl Andersen, CEO, stated that a very
positive earnings improvement had been achieved in 2009 and that we came out of
a difficult year with a profit of nearly DKK 20 million.  The challenging
market conditions did, however, to a considerable extent influence our
activities in 2009. Throughout the entire year, we have therefore intensified
our focus on aligning our activities to the financial crisis by implementing
significant cost reductions and at the same time by making an effort to
optimise our organisation and our products. The aim is to create a foundation
which, once the markets have normalised again, is attuned to the new market
conditions and which will enable us to create satisfactory results. 

The General Meeting adopted the Annual Report for 2009 and discharged the Board
of Directors and the Management from their obligations. The Board of Directors'
recommendation that no dividends be paid was adopted. 

The Board of Directors' proposal that it be authorised to acquire on behalf of
the Company own shares for a total nominal value of up to 15% of the share
capital was adopted. Acquisitions of own shares must be made at the price
applicable at the time of the acquisition. However, the price may be derogated
from with up to 5% upwards or downwards. The authorisation is applicable for
five years. 

The Board of Directors' proposal that the Company's name and object be changed
as part of a reorganisation of the group structure as at 1 January 2010 was
adopted. The Company will therefore change its name from Søndagsavisen a-s to
North Media A/S and its object will be to carry on holding activities without
independent operating activities. The operating activities, including the
distribution activities "Forbruger-Kontakt", the newspaper "Søndagsavisen" and
the Company's properties, will be placed in independent subsidiaries under the
holding company. 

The Board of Directors' proposal to split-off "Forbruger-Kontakt" to
Distribution Danmark a-s, CVR no. 26899737, on the terms and conditions set out
in the published demerger documents adopted on 19 March 2010 was adopted.
Distribution Danmark a-s takes over the name "Forbruger-Kontakt" as its new
company name. 

As part of the split-off a total cash consideration of DKK 50,137,500 will be
paid to the shareholders corresponding to DKK 2.5 for each share in
Søndagsavisen a-s. The amount will be paid on 29 April 2010 and will, for tax
purposes, be treated as dividends received in the assessment year 2010. 

"By implementing this restructuring process, we will achieve a modern,
efficient group and company structure. At the same time, the restructuring will
facilitate independent financing and provide a more flexible ownership
structure of the individual operating companies. This will enable us to
optimise the development of the individual activities" said Mr Richard Bunck,
Chairman of the Board of Directors, to the general meeting. 

The Board of Directors' proposal that the Company's Articles of Association be
revised a consequence of the new Companies Act (ACT no. 470 of 12 June 2009)
which took effect on 1 March 2010 was adopted. At the same time, the Board of
Directors' proposal for an amendment for the sake of good order of the articles
of association without substantive changes was adopted. 

The Board of Directors' proposal to authorise the Chairman of the Meeting to
make any such amendments to the resolutions passed as may be required or
requested by the Danish Commerce and Companies Agency or any other public
authority as a condition for registration or approval of the resolutions passed
was adopted. 

Mr Richard Bunck, Mr Peter Rasztar, Mr Steen Gede and Mr Ulrik
Holsted-Sandgreen were re-elected to the Board of Directors. Immediately after
the Annual General Meeting, the Board of Directors elected Mr Richard Bunck
Chairman and Mr Peter Rasztar Vice Chairman. 

Deloitte Statsautoriseret Revisionsaktieselskab was re-appointed auditor of the
Company. 

For additional information, please contact CEO Mads Dahl Andersen, telephone
+45 39 57 75 00 or CFO Kåre Wigh, telephone +45 39 57 75 25. 


Yours sincerely
Søndagsavisen a-s



Richard Bunck
Chairman of the Board of Directors