4 August 2010 Company announcement no. 11-10 Statement of leading management and related parties' trade with North Media A/S shares Pursuant to the Danish Securities Trading Act §28a is hereby given notification that the following transactions have taken place: -------------------------------------------------------------------------------- | Name | Peter Rasztar | -------------------------------------------------------------------------------- | Reason | Vice Chairman of the Board | -------------------------------------------------------------------------------- | Issuer | North Media A/S | -------------------------------------------------------------------------------- | ID Code | DK0010270347 | -------------------------------------------------------------------------------- | Date of transaction | 4 August 2010 | -------------------------------------------------------------------------------- | Transaction | Purchase | -------------------------------------------------------------------------------- | Number of traded shares | 3,800 | -------------------------------------------------------------------------------- | Market price of traded shares | DKK 171,000 | -------------------------------------------------------------------------------- | Market | NASDAQ OMX Copenhagen | -------------------------------------------------------------------------------- For further information please contact Kåre Wigh, CFO, tel.: + 45 39 57 70 00. Yours sincerely North Media A/S Mads Dahl Andersen CEO Visit us at: http://www.northmedia.dk