October 7, 2011

Company announcement No. 11-11

In the Government's newly published Work Plan it is stated that the Government
plans to examine whether a scheme for “yes-please” to unaddressed printed
matter can be established. Today Danish media brought articles about how such a
potential scheme could affect FK Distribution A/S. 

Numerous and repeated consumer surveys clearly show that the unaddressed
printed matter is beneficial for the consumers. The consumers obtain quick and
convenient information about product range and offers or bargains and in
average a household may save approximately DKK 11,000 per year. The fact that
only about 20% of all households decline printed matter shows how popular the
unaddressed printed matter is among the vast majority of the population. This
includes especially families and households that run on a tight budget. 

It is unknown whether a scheme for “yes-please” to unaddressed printed matter
will be established and if so how such a scheme eventually would be designed.
At this stage it is therefore not possible to assess how this might affect FK
Distribution A/S. 

For further information please contact CEO Lars Nymann Andersen and CFO Kåre
Wigh at tel. (+45) 39 57 70 00 



Yours sincerely

North Media A/S



Lars Nymann Andersen

CEO