3 March 2011 Company announcement no. 03-11 Pursuant to the Danish Securities Trading Act §28a is hereby given notification that the following transactions have taken place: Name Peter Rasztar --------------------------------------------------------- Reason Vice Chairman of the Board --------------------------------------------------------- Issuer North Media A/S --------------------------------------------------------- ID Code DK0010270347 --------------------------------------------------------- Date of transaction 3 March 2011 --------------------------------------------------------- Transaction Purchase --------------------------------------------------------- Number of traded shares 5,000 --------------------------------------------------------- Market price of traded shares DKK 230,500 --------------------------------------------------------- Market NASDAQ OMX Copenhagen --------------------------------------------------------- For further information please contact Kåre Wigh, CFO, tel.: + 45 39 57 70 00. Yours sincerely North Media A/S Lars Nymann Andersen CEO Visit us at: http://www.northmedia.dk