11 March 2011 Company announcement no. 05-11 Pursuant to the Danish Securities Trading Act §28a is hereby given notification that the following transactions have taken place: Name Kåre Wigh ------------------------------------------------------------------------ Reason CFO ------------------------------------------------------------------------ Issuer North Media A/S ------------------------------------------------------------------------ ID Code DK0010270347 ------------------------------------------------------------------------ Date of transaction 10 March 2011 ------------------------------------------------------------------------ Transaction Exercise of share options granted in 2008 ------------------------------------------------------------------------ Number of traded shares 30,000 ------------------------------------------------------------------------ Market price of traded shares DKK 837,600 ------------------------------------------------------------------------ Market NASDAQ OMX Copenhagen ------------------------------------------------------------------------ Name Arne Ullum Laursen ------------------------------------------------------------------------ Reason Media Director ------------------------------------------------------------------------ Issuer North Media A/S ------------------------------------------------------------------------ ID Code DK0010270347 ------------------------------------------------------------------------ Date of transaction 10 March 2011 ------------------------------------------------------------------------ Transaction Exercise of share options granted in 2008 ------------------------------------------------------------------------ Number of traded shares 20,000 ------------------------------------------------------------------------ Market price of traded shares DKK 558,400 ------------------------------------------------------------------------ Market NASDAQ OMX Copenhagen ------------------------------------------------------------------------ For further information please contact Lars Nymann Andersen, CEO, tel.: + 45 39 57 70 00. Yours sincerely North Media A/S Richard Bunck Chairman of the Board of Directors Visit us at: http://www.northmedia.dk