9 August 2011, Company announcement no. 10-11 Pursuant to the Danish Securities Trading Act §28a is hereby given notification that the following transactions have taken place: Name Arne Ullum Laursen ---------------------------------------------------- Reason Media Director ---------------------------------------------------- Issuer North Media A/S ---------------------------------------------------- ID Code DK0010270347 ---------------------------------------------------- Date of transaction 8 August 2011 ---------------------------------------------------- Transaction Sale ---------------------------------------------------- Number of traded shares 5,000 ---------------------------------------------------- Market price of traded shares DKK 175,000 ---------------------------------------------------- Market NASDAQ OMX Copenhagen ---------------------------------------------------- For further information please contact Kåre Wigh, CFO, tel.: + 45 39 57 70 00. Yours sincerely North Media A/S Lars Nymann Andersen CEO Visit us at: http://www.northmedia.dk