15 August 2012

Company announcement no 11-12



Today, the Board of Directors of North Media A/S has resolved to launch a
buy-back programme for up to 4.82% of the Company’s treasury shares, or 966,500
shares. 



Reason for the buy-back programme

The decision was made in continuation of the Board of Directors' resolution to
introduce a share option programme for Management and executives of the North
Media Group, as published in Company announcement no 10-12 on 15 August 2012.
The objective of the buy-back programme is to make sure that, through the
acquisition of treasury shares, North Media will be able to fulfil its
obligations under the share option programme adopted by the Company. 



The Board of Directors’ authorisation to acquire treasury shares

Referring to Part 12 of the Danish Companies Act, the Board of Directors was
given authorisation at the Company’s Annual General Meeting held on 23 April
2010 to acquire treasury shares. The authorisation reads as follows: 



“The Board of Directors is authorised to allow the Company to acquire treasury
shares at an aggregate nominal amount of up to 15% of the share capital in
accordance with applicable law, provided that the acquisition is made at the
market price in force at the time of purchase with a variance of plus or minus
5%. This authorisation shall be effective for five years.” 



By launching the buy-back programme, the Board of Directors will exercise some
of the authorisation given to acquire treasury shares. At today’s date, North
Media A/S holds 443,500 treasury shares, or 2.21% of the Company’s share
capital. 



Description of the buy-back programme

In order to ensure that the transactions are conducted at arm’s length, North
Media A/S has made arrangements with Carnegie Bank A/S to manage the buy-back
in accordance with the scope published in this Company announcement. 



The buy-back will be effected by Carnegie Bank A/S, holding a discretionary
mandate to acquire treasury shares for North Media A/S at market price.
According to the mandate, Carnegie Bank A/S may make the buy-back directly from
shareholders or through Nasdaq OMX. 



The buy-back is expected to begin as soon as possible and to be completed no
later than 4 September 2012. Once the buy-back has been completed, North Media
A/S will issue a company announcement about its outcome. 



The principal shareholder of North Media A/S, Richard Bunck, who holds 57.06%
of the share capital in North Media A/S, has expressed his desire of
participating proportionately in the sell-back of the Company’s shares to the
Company, corresponding to selling a maximum of 551,458 shares, or 2.75% of the
share capital, in North Media A/S. 



Please contact CEO Lars Nymann Andersen or CFO Kåre Wigh, at +45 39 57 70 00,
for further information. 





Yours faithfully

North Media A/S



Richard Bunck

Chairman of the Board of Directors









This document is an unofficial translation of the Danish original. In the event
of any inconsistencies the Danish version shall apply.