15 august 2012 Company announcement no. 12-12 Pursuant to the Danish Securities Trading Act §28a is hereby given notification that the following transactions have taken place: Name Lars Nymann Andersen Kåre Stausø Wigh Arne Ullum Laursen -------------------------------------------------------------------------------- Reason CEO CFO Media Director -------------------------------------------------------------------------------- Issuer North Media A/S North Media A/S North Media A/S -------------------------------------------------------------------------------- ID Code DK0010270347 DK0010270347 DK0010270347 -------------------------------------------------------------------------------- Date of 15 August 2012 15 August 2012 15 August 2012 transaction -------------------------------------------------------------------------------- Transaction Allotment of share Allotment of share Allotment of share options in North options in North options in North Media A/S Media A/S Media A/S -------------------------------------------------------------------------------- Number of share 150,000 120,000 120,000 options -------------------------------------------------------------------------------- Market price of 588,000 473,100 473,100 share options (DKK) -------------------------------------------------------------------------------- Market NASDAQ OMX NASDAQ OMX NASDAQ OMX Copenhagen Copenhagen Copenhagen -------------------------------------------------------------------------------- Please contact CEO Lars Nymann Andersen or CFO Kåre Wigh, at +45 39 57 70 00, for further information. Yours faithfully North Media A/S Richard Bunck Chairman of the Board of Directors This document is an unofficial translation of the Danish original. In the event of any inconsistencies the Danish version shall apply.