20 August 2012 Company announcement no. 15-12 Pursuant to the Danish Securities Trading Act § 28a is hereby given notification that the following transactions have taken place: Name Baunegård ApS -------------------------------------------------------------------------------- Reason Related to Chairman of the Board of Directors Richard Bunck -------------------------------------------------------------------------------- Issuer North Media A/S -------------------------------------------------------------------------------- ID Code DK0010270347 -------------------------------------------------------------------------------- Date of transaction 20 August 2012 -------------------------------------------------------------------------------- Transaction Sale -------------------------------------------------------------------------------- Number of traded shares 118,984 -------------------------------------------------------------------------------- Market price of traded DKK 2,570,054.40 shares -------------------------------------------------------------------------------- Market NASDAQ OMX Copenhagen -------------------------------------------------------------------------------- For further information please contact Lars Nymann Andersen, CEO, or Kåre Wigh, CFO, tel.: +45 39 57 70 00. Yours sincerely North Media A/S Lars Nymann Andersen CEO This document is an unofficial translation of the Danish original. In the event of any inconsistencies the Danish version shall apply.