20 August 2012 Company announcement no. 16-12 Pursuant to the Danish Securities Trading Act § 28a is hereby given notification that the following transactions have taken place: Name Richard Bunck ----------------------------------------------------------------- Reason Chairman of the Board of Directors ----------------------------------------------------------------- Issuer North Media A/S ----------------------------------------------------------------- ID Code DK0010270347 ----------------------------------------------------------------- Date of transaction 20 August 2012 ----------------------------------------------------------------- Transaction Sale ----------------------------------------------------------------- Number of traded shares 15,000 ----------------------------------------------------------------- Market price of traded shares DKK 324,000 ----------------------------------------------------------------- Market NASDAQ OMX Copenhagen ----------------------------------------------------------------- For further information please contact Lars Nymann Andersen, CEO, or Kåre Wigh, CFO, tel.: +45 39 57 70 00. Yours sincerely North Media A/S Lars Nymann Andersen CEO This document is an unofficial translation of the Danish original. In the event of any inconsistencies the Danish version shall apply.