7 March 2013 Company announcement no 04-13 In its Annual Report for 2012, North Media A/S states that the recommendations regarding takeover bids are not being followed as they are not deemed relevant, considering the ownership structure of the Company with Richard Bunck, principal shareholder, holding more than 50% of the share capital and the voting rights through Baunegård ApS, a wholly owned and controlled holding company. The Company has been contacted by a shareholder, whose internal rules require that companies in which the shareholder invests follow recommendations regarding takeover bids. The shareholder has requested that the Board of Directors reconsider this element of the recommendations. Given this, the Board of Directors has today decided to follow the takeover bid recommendations from now on, more specifically items 1.4.1 and 1.4.2 of Recommendations for Corporate Governance as have been drawn up by the Danish Committee on Corporate Governance. Please refer to North Media A/S’ homepage, www.northmedia.dk/governance.cfm, for an up-to-date and complete statement of how the Company deals with the recommendations published by the Danish Committee on Corporate Governance. Please contact CEO Lars Nymann Andersen or CFO Kåre Wigh, at +45 39 57 70 00, for further information. Yours faithfully North Media A/S Lars Nymann Andersen Chief Executive Officer Visit us at http://www.northmedia.dk