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SEGMENT INFORMATION
 12 Months Ended
Oct. 31, 2011
SEGMENT INFORMATION
14. 
SEGMENT INFORMATION

We operate in a single segment: industrial automation equipment.  We design and produce interactive computer control systems and software and computerized machine tools for sale through our own distribution network to the worldwide metal working market.  We also provide software options, control upgrades, accessories and replacement parts for our products, as well as customer service and training support.
 


We sell our products through more than 100 independent agents and distributors throughout North America, Europe and Asia.  Our line is the primary line for the majority of our distributors globally even though some may carry competitive products.  We also have our own direct sales and service organizations in Canada, China, France, Germany, India, Italy, Poland, Singapore, South Africa, South Korea, the United Kingdom, and certain areas of the United States, which are among the world's principal machine tool consuming countries.  During fiscal 2011, no distributor accounted for more than 5% of our sales and service fees.  In fiscal 2011, more than 70% of our revenues were from overseas customers and no single end-user of our products accounted for more than 5% of our total sales and service fees.

The following table sets forth the contribution of each of our product groups to our total sales and service fees during each of the past three fiscal years (in thousands):

Net Sales and Service Fees by Product Category
Year ended October 31,
  
 
2011
    
2010
    
2009
  
                   
Computerized Machine Tools
   $ 156,736     $ 88,184     $ 75,213  
Computer Control Systems and Software *
     3,322       2,347       2,546  
Service Parts
     14,836       10,798       8,851  
Service Fees
     5,506       4,564       4,406  
Total
   $ 180,400     $ 105,893     $ 91,016  
*Amounts shown do not include computer control systems and software sold as an integrated component of computerized machine systems.

The following table sets forth revenues by geographic area, based on customer location, for each of the past three fiscal years (in thousands):

Revenues by Geographic Area
  
Year Ended October 31,
  
   
2011
    
2010
    
2009
  
                   
North America
   $ 47,599     $ 26,079     $ 25,203  
                         
Germany
     47,162       25,887       26,273  
United Kingdom
     22,463       13,703       11,242  
Italy
     5,192       5,863       4,969  
France
     10,227       6,061       4,486  
Other Europe
     23,205       12,185       11,372  
Total Europe
     108,249       63,699       58,342  
                         
Asia
     21,552       13,697       5,557  
Other Foreign
     3,000       2,418       1,914  
Total Foreign
     132,801       79,814       65,813  
    $ 180,400     $ 105,893     $ 91,016  

Long-lived tangible assets, net by geographic area were (in thousands):

   
As of October 31,
  
   
2011
    
2010
  
United States
   $ 6,773     $ 6,998  
Foreign countries
     6,375       6,277  
    $ 13,148     $ 13,275  



Net assets by geographic area were (in thousands):
   
As of October 31,
  
   
2011
    
2010
  
North America
   $ 60,235     $ 55,961  
Europe
     45,613       41,737  
Asia
     20,364       17,042  
    $ 126,212     $ 114,740