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SEGMENT INFORMATION
 12 Months Ended
Oct. 31, 2012
SEGMENT INFORMATION [Abstract]  
SEGMENT INFORMATION
  14. SEGMENT INFORMATION

 

We operate in a single segment: industrial automation equipment. We design and produce interactive computer control systems and software and computerized machine tools for sale to the worldwide metal working market. We also provide software options, control upgrades, accessories and replacement parts for our products, as well as customer service and training support.

 

We sell our products through more than 100 independent agents and distributors throughout North America, Europe and Asia. Our line is the primary line for the majority of our distributors globally even though some may carry competitive products. We also have our own direct sales and service organizations in China, France, Germany, India, Italy, Poland, Singapore, South Africa, South Korea, the United Kingdom, and certain areas of the United States, which are among the world's principal machine tool consuming countries. During fiscal 2012, no distributor accounted for more than 5% of our sales and service fees. In fiscal 2012, approximately 70% of our revenues were from overseas customers and no single end-user of our products accounted for more than 5% of our total sales and service fees.

 

The following table sets forth the contribution of each of our product groups to our total sales and service fees during each of the past three fiscal years (in thousands):

 

Net Sales and Service Fees by Product Category   Year ended October 31,  
    2012     2011     2010  
                   
Computerized Machine Tools   $ 179,337     $ 156,736     $ 88,184  
Computer Control Systems and Software *     2,947       3,322       2,347  
Service Parts     15,299       14,836       10,798  
Service Fees     5,534       5,506       4,564  
Total   $ 203,117     $ 180,400     $ 105,893  

 

*Amounts shown do not include computer control systems and software sold as an integrated component of computerized machine systems.

 

The following table sets forth revenues by geographic area, based on customer location, for each of the past three fiscal years (in thousands):

 

Revenues by Geographic Area   Year Ended October 31,  
    2012     2011     2010  
                   
North America   $ 60,500     $ 47,599     $ 26,079  
                         
Germany     49,979       47,162       25,887  
United Kingdom     28,914       22,463       13,703  
Italy     6,038       5,192       5,863  
France     9,970       10,227       6,061  
Other Europe     23,145       23,205       12,185  
Total Europe     118,046       108,249       63,699  
                         
Asia     23,216       21,552       13,697  
Other Foreign     1,355       3,000       2,418  
Total Foreign     142,617       132,801       79,814  
    $ 203,117     $ 180,400     $ 105,893  

 

Long-lived tangible assets, net by geographic area were (in thousands):

 

    As of October 31,  
    2012     2011  
United States   $ 6,633     $ 6,773  
Foreign countries     6,677       6,375  
    $ 13,310     $ 13,148  

 

Net assets by geographic area were (in thousands):

 

    As of October 31,  
    2012     2011  
North America   $ 73,449     $ 60,235  
Europe     48,571       45,613  
Asia     21,773       20,364  
    $ 143,793     $ 126,212