XML 35 R19.htm IDEA: XBRL DOCUMENT v3.21.1
Segment Reporting and Significant Customer Information
 12 Months Ended
Dec. 31, 2020
Segment Reporting [Abstract]  
Segment Reporting and Significant Customer Information Segment Reporting and Significant Customer Information
The Company determines its reportable segments based upon the Company's chief operating decision maker managing the performance of the business. Historically, the Company managed its business geographically and operated in three reportable segments including Asia Pacific, Europe and North America. During the year ended December 31, 2020, the Company classified the results of its Asia Pacific segment as discontinued operations in its consolidated financial statements for current and prior years presented. On January 13, 2020, Travelzoo agreed to the SPA with the Sellers of Jack’s Flight Club to purchase 60% of the Shares. Upon acquisition, the Company's chief operating decision maker reviewed and evaluated Jack's Flight Club as a separate segment. The Company currently has three reportable operating segments: Travelzoo North America, Travelzoo Europe and Jack’s Flight Club. Travelzoo North America consists of the Company’s operations in Canada and the U.S. Travelzoo Europe consists of the Company’s operations in France, Germany, Spain, and the U.K. Jack’s Flight Club consists of subscription revenue from premium members to access and receive flight deals from Jack’s Flight Club via email or via Android or Apple mobile applications.
Management relies on an internal management reporting process that provides revenue and segment operating profit (loss) for making financial decisions and allocating resources. Management believes that segment revenues and operating profit (loss) are appropriate measures of evaluating the operational performance of the Company’s segments.
The following is a summary of operating results and assets by business segment (in thousands):
Year Ended December 31, 2010Travelzoo North AmericaTravelzoo EuropeJack's Flight ClubEliminationConsolidated
Revenues from unaffiliated customers$34,663 $15,409 $3,537 $(8)$53,601 
Intersegment revenues249 (257)— 8 — 
Total net revenues$34,912 $15,152 $3,537 $— $53,601 
Operating income (loss)$(5,056)$(6,195)$(2,814)$(8)$(14,073)
  
Year Ended December 31, 2019Travelzoo North AmericaTravelzoo EuropeJack's Flight ClubEliminationConsolidated
Revenues from unaffiliated customers$65,455 $39,556 $— $(86)$104,925 
Intersegment revenues2,572 (2,658)— 86 — 
Total net revenues$68,027 $36,898 $— $— $104,925 
Operating income (loss)$12,666 $4,461 $— $(86)$17,041 

As of December 31, 2020Travelzoo North AmericaTravelzoo EuropeJack's Flight ClubEliminationConsolidated
Long-lived assets$1,123 $224 $— $— $1,347 
Total assets$138,020 $31,659 $6 $(67,515)$102,170 
 

As of December 31, 2019Travelzoo North AmericaTravelzoo EuropeEliminationConsolidated
Long-lived assets$2,598 $263 $— $2,861 
Total assets$66,803 $74,604 $(90,830)$50,577 

Revenue for each segment is recognized based on the customer location within a designated geographic region. Property and equipment are attributed to the geographic region in which the assets are located.
For the years ended December 31, 2020 and 2019, the Company did not have any customers that accounted for 10% or more of revenue. As of December 31, 2020 and 2019, the Company did not have any customers that accounted for 10% or more of accounts receivable.
The following table sets forth the breakdown of revenues (in thousands) by category and segment. Travel revenue includes travel publications (Top 20, Travelzoo website, Newsflash, Travelzoo Network), Getaways vouchers, hotel platform and vacation packages. Local revenue includes Local Deals vouchers and entertainment offers (vouchers and direct bookings).

Year Ended December 31,
 20202019
Travelzoo North America
Travel$32,042 $57,866 
Local2,870 10,161 
Total Travelzoo North America revenues34,912 68,027 
Travelzoo Europe
Travel13,826 32,081 
Local1,326 4,817 
Total Travelzoo Europe revenues15,152 36,898 
Jack's Flight Club3,537 — 
Travel45,868 89,947 
Local4,196 14,978 
Jack's Flight Club3,537 — 
Total revenues$53,601 $104,925 
    Revenue by geography is based on the billing address of the advertiser. Long-lived assets attributed to the U.S. and international geographies are based upon the country in which the asset is located or owned. The following table sets forth revenue for countries that exceed 10% of total revenue (in thousands):
The following table sets forth revenue for individual countries that were 10% or more of total revenue (in thousands):
Year Ended December 31,
 20202019
Revenue
United States $31,854 $61,375 
United Kingdom12,832 19,961 
Germany4,853 12,176 
Rest of the world4,062 11,413 
Total revenues$53,601 $104,925 
 
The following table sets forth long lived assets by geographic area (in thousands):  
 December 31,
 20202019
United States $912 $2,359 
Rest of the world 435 502 
Total long lived assets$1,347 $2,861