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Principal Accounting Policies (Schedule of Consolidated Financial Information) (Details)
¥ in Thousands, $ in Thousands
 12 Months Ended
Dec. 31, 2015
USD ($)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2013
CNY (¥)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
USD ($)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2012
CNY (¥)
Current assets                
Cash and cash equivalents $ 324,372     ¥ 419,403 ¥ 2,101,217 $ 25,034 ¥ 1,457,722 ¥ 299,238
Restricted cash 52,332       338,997   44,030  
Short-term investments 189,326       1,226,415   468,570  
Accounts receivable, net 17,483       113,252   8,008  
Intercompany receivable 9,263       60,004   637  
Prepayments and other current assets 262,353       1,699,468   575,297  
Total current assets 855,129       5,539,353   2,554,264  
Non-current assets                
Property and equipment, net 22,414       145,190   72,310  
Intangible assets, net 110,462       715,548   ¥ 3,075  
Goodwill 21,083     136,569  
Other non-current assets 100,261       649,481   ¥ 15,368  
Total non-current assets 254,220       1,646,788   90,753  
Total assets 1,109,349       7,186,141   2,645,017  
Current liabilities (including current liabilities of the Affiliated Entities without recourse to the Company amounting to RMB1,168,078 and RMB3,325,804, as of December 31, 2014 and December 31, 2015, respectively):                
Accounts payable 118,452       767,307   382,705  
Salary and welfare payable 22,753       147,389   78,739  
Taxes payable 1,301       8,429   3,884  
Advances from customers 188,847       1,223,313   ¥ 638,828  
Intercompany payables 4,440       28,762    
Accrued expenses and other current liabilities 249,380       1,615,433   ¥ 109,860  
Total current liabilities 585,173       3,790,633   1,214,016  
Non-current liabilities 8,920       57,785   22,278  
Total liabilities 594,093       3,848,418   1,236,294  
Net revenues 1,180,224 ¥ 7,645,260 ¥ 3,534,939 ¥ 1,949,687        
Net loss (225,289) (1,459,379) (447,858) (79,632)        
Net cash provided by/(used in) operating activities (79,462) (514,735) (271,102) 116,736        
Net cash provided by/(used in) investing activities (295,651) (1,915,168) (227,923) (304,218)        
The Affiliated Entities [Member]                
Current assets                
Cash and cash equivalents 58,181       376,883   102,356  
Restricted cash 21,457       138,997   44,030  
Short-term investments 77,094       499,402   100,000  
Accounts receivable, net 18,011       116,669   8,645  
Intercompany receivable 20,214       130,945   65,474  
Prepayments and other current assets 216,573       1,402,919   566,731  
Total current assets 411,530       2,665,815   887,236  
Non-current assets                
Property and equipment, net 11,205       72,582   22,600  
Intangible assets, net 15,457       100,125   ¥ 1,975  
Goodwill 21,083       136,569    
Other non-current assets 49,925       323,403   ¥ 14,290  
Total non-current assets 97,670       632,679   38,865  
Total assets 509,200       3,298,494   926,101  
Current liabilities (including current liabilities of the Affiliated Entities without recourse to the Company amounting to RMB1,168,078 and RMB3,325,804, as of December 31, 2014 and December 31, 2015, respectively):                
Accounts payable 159,966       1,036,226   373,464  
Salary and welfare payable 18,999       123,071   66,075  
Taxes payable 1,029       6,668   2,079  
Advances from customers 188,847       1,223,313   638,803  
Intercompany payables 194,989       1,263,100   52,114  
Accrued expenses and other current liabilities 144,575       936,526   87,657  
Total current liabilities 708,405       4,588,904   ¥ 1,220,192  
Non-current liabilities 6,136       39,750    
Total liabilities 714,541       ¥ 4,628,654   ¥ 1,220,192  
Net revenues 1,197,307 7,755,914 3,736,473 1,937,485        
Net loss (162,353) (1,051,691) (128,299) (39,597)        
Net cash provided by/(used in) operating activities (13,477) (87,299) (51,446) 161,148        
Net cash provided by/(used in) investing activities (212,247) (1,374,894) 72,161 ¥ (201,058)        
Net cash provided by financing activities $ 268,103 ¥ 1,736,720 ¥ 700