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Income Taxes (Schedule of Movement of Valuation Allowance) (Details)
¥ in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2015
USD ($)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2013
CNY (¥)
Movement of valuation allowance        
Balance as the beginning of the year $ 23,282 ¥ 150,817 ¥ 46,121 ¥ 34,315
Additions 51,265 332,086 ¥ 112,421 ¥ 11,806
Written off for expiration of net operating losses $ (308) ¥ (1,998)
Utilization of previously unrecognized tax losses and un-deductible advertising expenses ¥ (7,725)
Balance as the end of the year $ 74,239 ¥ 480,905 ¥ 150,817 ¥ 46,121