<SEC-DOCUMENT>0001213900-23-055003.txt : 20230706
<SEC-HEADER>0001213900-23-055003.hdr.sgml : 20230706
<ACCEPTANCE-DATETIME>20230706083459
ACCESSION NUMBER:		0001213900-23-055003
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20230706
FILED AS OF DATE:		20230706
DATE AS OF CHANGE:		20230706

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Alarum Technologies Ltd.
		CENTRAL INDEX KEY:			0001725332
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-PREPACKAGED SOFTWARE [7372]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			L3
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-38610
		FILM NUMBER:		231072177

	BUSINESS ADDRESS:	
		STREET 1:		30 HAARBA'A STREET
		STREET 2:		TEL-AVIV (P.O.BOX 174)
		CITY:			TEL-AVIV
		STATE:			L3
		ZIP:			6473926
		BUSINESS PHONE:		972-98666110

	MAIL ADDRESS:	
		STREET 1:		30 HAARBA'A STREET
		STREET 2:		TEL-AVIV (P.O.BOX 174)
		CITY:			TEL-AVIV
		STATE:			L3
		ZIP:			6473926

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Safe-T Group Ltd.
		DATE OF NAME CHANGE:	20171213
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>ea181398-6k_alarumtech.htm
<DESCRIPTION>REPORT OF FOREIGN PRIVATE ISSUER
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">UNITED STATES</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">SECURITIES AND EXCHANGE COMMISSION</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Washington, D.C. 20549</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Form 6-K</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Report of Foreign Private Issuer</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Pursuant to Rule 13a-16 or 15d-16</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">under the Securities Exchange Act of 1934</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">For the month of: July 2023</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Commission file number: 001-38610</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><U>ALARUM TECHNOLOGIES LTD.</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">(Translation of registrant&rsquo;s name into English)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">30 Haarba&rsquo;a Street Tel-Aviv (P.O.Box 174)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><U>Tel-Aviv, 6473926 Israel</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">(Address of principal executive offices)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Form 20-F&nbsp;&#9746;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Form
40-F&nbsp;&#9744;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 36pt">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 36pt"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 36pt">&nbsp;</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><U>CONTENTS</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; text-indent: 36pt">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="background-color: white">Attached
hereto and incorporated by reference herein is Alarum Technologies Ltd.&rsquo;s (the &ldquo;Registrant&rdquo;) press release issued on
July 6, 2023, titled &ldquo;Alarum Releases Preliminary Guidance on Key Financial Metrics for the Second Quarter of 2023,&rdquo; announcing
the Registrant&rsquo;s preliminary guidance on key financial metrics for the second quarter ended June 30, 2023. </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 36pt">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">The first through the
third paragraph, the section titled &ldquo;Recent Business Developments&rdquo; excluding the last paragraph and the section titled
&ldquo;Forward-Looking Statements&rdquo; in the press release attached as Exhibit 99.1 are incorporated by reference into the
registration statements&nbsp;on Form S-8 (File Nos. <A HREF="http://www.sec.gov/Archives/edgar/data/1725332/000121390019016902/fs82019_safetgroup.htm">333-233510</A>, <A HREF="http://www.sec.gov/Archives/edgar/data/1725332/000121390020015235/ea123139-s8_safetgroup.htm">333-239249</A>, <A HREF="http://www.sec.gov/Archives/edgar/data/1725332/000121390020037645/ea130073-s8_safetgroup.htm">333-250138</A>, <A HREF="http://www.sec.gov/Archives/edgar/data/1725332/000121390021041822/ea144734-s8_safetgroup.htm">333-258744</A>
and <A HREF="http://www.sec.gov/Archives/edgar/data/1725332/000121390022058425/ea165752-s8_safetgroup.htm">333-267586</A>) and Form
F-3 (File Nos. <A HREF="http://www.sec.gov/Archives/edgar/data/1725332/000121390019017860/ff32019_safetgroupltd.htm">333-233724</A>, <A HREF="http://www.sec.gov/Archives/edgar/data/1725332/000121390019025390/ff32019a_safetgroup.htm">333-235368</A>, <A HREF="https://www.sec.gov/Archives/edgar/data/1725332/000121390020001602/ff32019_safetgroup.htm">333-236030</A>, <A HREF="http://www.sec.gov/Archives/edgar/data/1725332/000121390020026382/ea126808-posam_safetgroup.htm">333-233976</A>, <A HREF="http://www.sec.gov/Archives/edgar/data/1725332/000121390020026384/ea126808-posam_safetgroup.htm">333-237629</A>, <A HREF="http://www.sec.gov/Archives/edgar/data/1725332/000121390021013986/ea137171-f3_safetgroup.htm">333-253983</A>
and <A HREF="http://www.sec.gov/Archives/edgar/data/1725332/000121390022058414/ea165751-f3_safetgroup.htm">333-267580</A>) of the Registrant, filed with the Securities and Exchange Commission, to be a part thereof from the date on
which this report is submitted, to the extent not superseded by documents or reports subsequently filed or furnished.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 36pt"><B>&nbsp;</B></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
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    <TD STYLE="width: 10%; border-bottom: black 1.5pt solid"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Exhibit&nbsp;No.</B></FONT></TD>
    <TD STYLE="width: 1%">&nbsp;</TD>
    <TD STYLE="width: 89%; border-bottom: black 1.5pt solid"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Description</B></FONT></TD></TR>
  <TR STYLE="background-color: #CCEEFF">
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">99.1</FONT></TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><A HREF="ea181398ex99-1_alarumtech.htm">Press release issued by Alarum Technologies Ltd. Ltd. on July 6, 2023, titled &ldquo;Alarum Releases Preliminary Guidance on Key Financial Metrics for the Second Quarter of 2023.&rdquo;</A></FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 36pt">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; background-color: white"><B></B></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; background-color: white"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; background-color: white"><B><U>SIGNATURES</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">Pursuant to the requirements
of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto
duly authorized.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 36pt">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD COLSPAN="2">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><U>Alarum Technologies Ltd.</U></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">(Registrant)</P></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="width: 60%">&nbsp;</TD>
    <TD STYLE="width: 5%">&nbsp;</TD>
    <TD STYLE="width: 35%">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Date: July 6, 2023</FONT></TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">By</FONT></TD>
    <TD STYLE="border-bottom: black 1.5pt solid"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/ Hagit Gal</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Name:&nbsp;</FONT></TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Hagit Gal</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Title:</FONT></TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Corporate Legal Counsel</FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="text-align: center; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: center; margin-top: 0pt; margin-bottom: 0pt">2</P>

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<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>ea181398ex99-1_alarumtech.htm
<DESCRIPTION>PRESS RELEASE ISSUED BY ALARUM TECHNOLOGIES LTD. LTD. ON JULY 6, 2023, TITLED "ALARUM RELEASES PRELIMINARY GUIDANCE ON KEY FINANCIAL METRICS FOR THE SECOND QUARTER OF 2023"
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right"><B>Exhibit 99.1</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><IMG SRC="ex99-1_001.jpg" ALT=""></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><B>Alarum Releases Preliminary Guidance on Key
Financial Metrics for the Second Quarter of 2023</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><B>Anticipates 10th Consecutive Increase in Revenue
and Growth in Adjusted EBITDA</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><B>Alarum Further Reports on Implementation of
Strategic Decisions Regarding Business Segments and Operations</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Tel Aviv, Israel, July 06, 2023 (GLOBE NEWSWIRE) -- <U>Alarum Technologies
Ltd.</U> (Nasdaq, TASE: ALAR) (&ldquo;Alarum&rdquo; or the &ldquo;Company&rdquo;), a global provider of enterprise and consumers internet
access solutions, today provided preliminary guidance on key financial metrics for the second quarter ended June 30, 2023.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">Based on a preliminary,
unaudited review, Alarum anticipates reporting strong performance in the second quarter of 2023, highlighting continued growth and business
success:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify; text-indent: -0.25in; background-color: white">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; background-color: white"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">&#9679;</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">Expects to report its 10th consecutive record-breaking
quarter, with revenues projected to exceed $6.4 million, resulting in projected revenues for the first half of 2023 of over $12.2 million.
This outstanding achievement demonstrates Alarum&rsquo;s sustained growth and its ability to meet the increasing demand for its internet access
solutions, particularly in the enterprise access segment.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify; text-indent: -0.25in; background-color: white">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; background-color: white"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">&#9679;</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">Projects adjusted EBITDA growth for the second
quarter of 2023, building on the first-ever positive adjusted EBITDA achieved in the first quarter of 2023. This positive trend showcases
the Company&rsquo;s commitment to optimizing costs and improving operational efficiency. Due to the continuing calculations of impairment charges
as a result of the developments described below, the Company&rsquo;s preliminary net loss changes from the first quarter of 2023 are still
being determined and will be released with the full results when available.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify; text-indent: -0.25in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">&#9679;</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">Estimated cash and cash equivalents balance as
of June 30, 2023, of approximately $3.8 million. </FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">The figures provided
are preliminary unaudited estimates, and the final results may differ. Alarum will release its official financial results, including reviewed
financial statements, for the second quarter of 2023, by August 31, 2023.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&ldquo;We are pleased
to announce Alarum&rsquo;s anticipated 10th consecutive quarter of record revenue and growth in adjusted EBITDA,&rdquo; commented Shachar Daniel,
Chief Executive Officer of Alarum. &ldquo;These results validate the strategic approach we have implemented over the last few quarters,
to focus our management and operational resources to deliver fast, versatile, stable and flexible internet access solutions, while we
transition to profitability.&rdquo;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white"><B><U>Recent Business
Developments </U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Over the years, Alarum has experienced remarkable
growth in revenue generation and remains steadfast in its pursuit of profitability and business expansion. Recently, the Company has recognized
that the consumer internet access market has become less lucrative, characterized by escalating costs for consumer acquisition and diminished
return on investment.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white"><B><I>&nbsp;</I></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white"><B><I>Scale Down of Consumer
Internet Access Activity</I></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white"><B><I>&nbsp;</I></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">A purchase pause by the
largest customer of CyberKick, the Company&rsquo;s Consumer Internet Access business unit, which accounted for approximately 60% of the
consumer internet access segment and approximately 18% of the Company&rsquo;s total revenue for the second quarter of 2023, along with
the above-mentioned factors in this segment, supported the decision to focus on revenue that yield high return on investment and profitability.
The Company will scale down operations in the Consumer Internet Access business, with material expenses and headcount reductions, in order
to right-size accordingly. Alarum will focus on this segment only on its current paying customers which require minor costs to maintain
and generate revenues from. These transition measures taken by management will not impact on these existing Consumer Internet Access customers,
and the Company remains committed to providing uninterrupted service and support.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white"><B><I>Sale of the enterprise
cybersecurity business</I></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">Further to the Company&rsquo;s
announcement of January 18, 2022, regarding the appointment of TerraZone Ltd. (&ldquo;TerraZone&rdquo;) as the Company&rsquo;s exclusive reseller
of its legacy cybersecurity solutions, Alarum has now entered into a definitive agreement with TerraZone for the sale of its enterprise
cybersecurity business. Alarum&rsquo;s consideration for this transaction is 7% of the fully diluted share capital of TerraZone.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">The above-mentioned moves
in these two segments will allow the Company to further grow and enhance revenue and profitability of its comprehensive suite of solutions
to its enterprise internet access customers. The recurring revenues percentage of the Company is therefore expected to increase, assuring
better stability and visibility.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&ldquo;We believe that
focusing our business on the growing market for enterprise grade is the best way forward to provide the Company and our shareholders with
the best potential value. By simplifying our portfolio, we will be able to focus our efforts on business solutions, innovation, and exceptional
customer support, strengthening our position as a trusted provider of Internet access services,&rdquo; Mr. Daniel concluded.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>About Alarum Technologies Ltd.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Alarum Technologies Ltd. (Nasdaq, TASE: ALAR)
is a global provider of enterprise internet access solutions.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">The solutions by NetNut, our Enterprise Internet
Access arm, are based on our world&rsquo;s fastest and most advanced and secured hybrid proxy network, enabling our customers to collect
data anonymously at any scale from any public sources over the web. Our network comprises both exit points based on our proprietary reflection
technology and hundreds of servers located at our ISP partners around the world. The infrastructure is optimally designed to guarantee
privacy, quality, stability, and the speed of the service.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">For
more information about Alarum and its privacy and cybersecurity solutions for enterprises and consumers, please visit <U>www.alarum.io</U></FONT>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><U>Visit our new website</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><U>Follow us on Twitter</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><U>Subscribe to our new YouTube channel</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><U STYLE="text-decoration: none">&nbsp;</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>Forward-Looking Statements</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">This press release contains forward-looking statements
within the meaning of the &ldquo;safe harbor&rdquo; provisions of the Private Securities Litigation Reform Act of 1995 and other Federal
securities laws and the Israeli securities law. Words such as &ldquo;expects,&rdquo; &ldquo;anticipates,&rdquo; &ldquo;intends,&rdquo;
&ldquo;plans,&rdquo; &ldquo;believes,&rdquo; &ldquo;seeks,&rdquo; &ldquo;estimates&rdquo; and similar expressions or variations of such
words are intended to identify forward-looking statements. For example, Alarum is using forward-looking statements in this press release
when it discusses its preliminary unaudited results for the second quarter ended June 30, 2023, the expected growth in adjusted EBITDA,
that the above-mentioned moves will allow the Company to further grow and enhance revenue and profitability of its comprehensive suite
of solutions to its enterprise customers, that the recurring revenues part of the Company are expected to increase, assuring better stability
and visibility, and its belief that focusing its business on the growing market for enterprise grade is the best way forward to provide
its shareholders with the best potential value. Because such statements deal with future events and are based on Alarum&rsquo;s current
expectations, they are subject to various risks and uncertainties and actual results, performance or achievements of Alarum could differ
materially from those described in or implied by the statements in this press release. The forward-looking statements contained or implied
in this press release are subject to other risks and uncertainties, including those discussed under the heading &ldquo;Risk Factors&rdquo;
in Alarum&rsquo;s annual report on Form 20-F filed with the Securities and Exchange Commission (&ldquo;SEC&rdquo;) on March 31, 2023,
and in any subsequent filings with the SEC. Except as otherwise required by law, Alarum undertakes no obligation to publicly release any
revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of
unanticipated events.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">The Company is providing revenue, cash, and cash
equivalents balance estimates in this press release, rather than final amounts, primarily because the financial closing process and review
are not yet complete and, as a result, the Company&rsquo;s final results upon completion of its closing process and review may vary from
these preliminary estimates.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>Investor Relations Contacts:</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; background-color: white">Michal Efraty</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; background-color: white">+972-(0)52-3044404</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; background-color: white"><U>investors@alarum.io</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; background-color: white"><U STYLE="text-decoration: none">&nbsp;</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; background-color: white"><FONT STYLE="text-decoration: none">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; background-color: white"><U></U></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; background-color: white"><U STYLE="text-decoration: none">&nbsp;</U></P>

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