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Selling and Marketing Expenses | 12 Months Ended
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Dec. 31, 2024
Selling and Marketing Expenses [Abstract] |
SELLING AND MARKETING EXPENSES | NOTE 17 - SELLING AND MARKETING EXPENSES:
|  | Year ended December 31 |
|  | 2024 |  |  | 2023 |  |  | 2022 |
|  | U.S. dollar in thousands |
Payroll and related expenses |  |  | 4,111 |  |  |  | 3,808 |  |  |  | 3,247 |
Share-based payment |  |  | 643 |  |  |  | 244 |  |  |  | 556 |
Payment processing fees |  |  | 589 |  |  |  | 485 |  |  |  | 156 |
Media costs |  |  | - |  |  |  | 1,506 |  |  |  | 5,572 |
Professional fees |  |  | 143 |  |  |  | 136 |  |  |  | 117 |
Marketing |  |  | 1,059 |  |  |  | 699 |  |  |  | 814 |
Amortization and impairment of intangible assets and depreciation |  |  | 155 |  |  |  | 2,765 |  |  |  | 992 |
Other |  |  | 333 |  |  |  | 392 |  |  |  | 369 |
|  |  | 7,033 |  |  |  | 10,035 |  |  |  | 11,823 |

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- Definition The entire disclosure of selling and marketing expenses. + References No definition available. + Details
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