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Selling and Marketing Expenses
12 Months Ended
Dec. 31, 2024
Selling and Marketing Expenses [Abstract]  
SELLING AND MARKETING EXPENSES

NOTE 17 - SELLING AND MARKETING EXPENSES:

 

   Year ended December 31 
   2024   2023   2022 
   U.S. dollar in thousands 
Payroll and related expenses   4,111    3,808    3,247 
Share-based payment   643    244    556 
Payment processing fees   589    485    156 
Media costs   
-
    1,506    5,572 
Professional fees   143    136    117 
Marketing   1,059    699    814 
Amortization and impairment of intangible assets and depreciation   155    2,765    992 
Other   333    392    369 
    7,033    10,035    11,823