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Document And Entity Information - USD ($)
 12 Months Ended
Dec. 31, 2020
Mar. 08, 2021
Jun. 30, 2020
Document Information Line Items      
Entity Registrant Name PURPLE INNOVATION, INC.    
Trading Symbol PRPL    
Document Type 10-K    
Current Fiscal Year End Date --12-31    
Entity Public Float     $ 481,700,000
Amendment Flag false    
Entity Central Index Key 0001643953    
Entity Current Reporting Status Yes    
Entity Voluntary Filers No    
Entity Filer Category Accelerated Filer    
Entity Well-known Seasoned Issuer No    
Document Period End Date Dec. 31, 2020    
Document Fiscal Year Focus 2020    
Document Fiscal Period Focus FY    
Entity Small Business true    
Entity Emerging Growth Company false    
Entity Shell Company false    
Document Annual Report true    
Document Transition Report false    
Entity File Number 001-37523    
Entity Incorporation, State or Country Code DE    
Entity Tax Identification Number 47-4078206    
Entity Address, Address Line One 4100 NORTH CHAPEL RIDGE ROAD    
Entity Address, Address Line Two SUITE 200    
Entity Address, City or Town LEHI    
Entity Address, State or Province UT    
Entity Address, Postal Zip Code 84043    
City Area Code (801)    
Local Phone Number 756-2600    
Title of 12(b) Security Class A Common Stock, par value $0.0001 per share    
Security Exchange Name NASDAQ    
Entity Interactive Data Current Yes    
Class A common stock      
Document Information Line Items      
Entity Common Stock, Shares Outstanding   66,279,570  
Class B common stock      
Document Information Line Items      
Entity Common Stock, Shares Outstanding   448,279